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Journal of Marketing
›
Top Articles
Journal of Marketing
Economics
,
Business
11
(top 1%)
Impact Factor
12.7
(top 1%)
extended IF
422
(top 1%)
H-Index
324
authors
5.9K
papers
756.9K
citations
8.7K
citing journals
45.9K
citing authors
Most Cited Articles of Journal of Marketing
Title
Year
Citations
UPC Scanner Pricing Systems: Are They Accurate?
1994
8K
Evolving to a New Dominant Logic for Marketing
2004
7.3K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988
6.8K
The Commitment-Trust Theory of Relationship Marketing
1994
6.8K
The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
2004
6K
A Conceptual Model of Service Quality and Its Implications for Future Research
1985
5.7K
Product Elimination Decision Making: Does Formality Matter?
1985
5.7K
Determinants of Long-Term Orientation in Buyer-Seller Relationships
1994
5.3K
The Commitment-Trust Theory of Relationship Marketing
1994
5.2K
The Exercise of Interfirm Power and Its Repercussions in U.S.-Japanese Channel Relationships
1993
4.8K
New Product Diffusion Models in Marketing: A Review and Directions for Research
1990
4.6K
Developing Buyer-Seller Relationships
1987
4.5K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988
4.4K
The Effect of a Market Orientation on Business Profitability
1990
4.3K
A Conceptual Model of Service Quality and Its Implications for Future Research
1985
4.3K
The Behavioral Consequences of Service Quality
1996
4.2K
Market Orientation: Antecedents and Consequences
1993
4.2K
Advertising Strategies to Increase Usage Frequency
1996
4K
Cognitive Moral Development and Marketing
1992
3.8K
Developing Buyer-Seller Relationships
1987
3.7K
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993
3.5K
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993
3.4K
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
1990
3.4K
Measuring Service Quality: A Reexamination and Extension
1992
3.4K
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
1992
3.2K
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How are inpact factors calculated?
The impact factor (IF) is calculated by counting citations from peer-reviewed journals only.
extended IF
also counts citations from books and conference papers. However, no patent, abstract, working papers, online documents, etc., are covered.
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