18(top 2%)
papers
46(top 5%)
citations
4(top 5%)
h-index
6(top 5%)
g-index
18
all documents
46
doc citations
25
citing journals

Top Articles

#TitleJournalYearCitations
1A Study of Consumers' Attitudes Toward Veterinarian AdvertisingHealth Marketing Quarterly19956
2Dentists' Attidues Toward AdvertisingHealth Marketing Quarterly19905
3Surveying the Service SectorServices Marketing Quarterly20035
4Method of forces for direction finding in interactive multicriterion optimization applicationsJournal of Optimization Theory and Applications19914
5Veterinarians' Attitudes Toward Advertising and Their Use of Various Marketing PracticesHealth Marketing Quarterly19944
6Accountants' Attitudes Toward Advertising and Their Use of Marketing ToolsServices Marketing Quarterly19944
7Periodic or Continuous Tracking Studies: Matching Methodology with ObjectivesMarketing Intelligence and Planning19893
8Access Decisions in Professional Service PracticesServices Marketing Quarterly19913
9The Public's Image of Doctors, Dentists, and PharmacistsHealth Marketing Quarterly19913
10Image Gap Analysis: A Pilot StudyJournal of Marketing for Higher Education19963
11Law Firm Client AnalysisServices Marketing Quarterly19952
12A Survey of Pastors' Continuing Education Needs in Leadership and Management SkillsJournal of Ministry Marketing & Management19962
13The Public's Image of Chiropractic ServicesServices Marketing Quarterly20051
14Constituent Surveys as an Input in the Strategic Planning Process for Churches and MinistriesJournal of Ministry Marketing & Management19961
15The Nature of Physician's ServicesHealth Marketing Quarterly19900
16Implementing a TQM Strategy Through Surveying Employee Attitudes and Perceptions:Journal of Relationship Marketing19950
17Implementing a TQM Strategy Through Surveying Employee Attitudes and PerceptionsJournal of Relationship Marketing19960
18Basic Issues in Locating and Developing Effective Church FacilitiesJournal of Ministry Marketing & Management20000