0.4(top 50%)
impact factor
2.4K(top 10%)
papers
2.9K(top 20%)
citations
16(top 50%)
h-index
0.5(top 50%)
impact factor
2.8K
all documents
3.4K
doc citations
23(top 50%)
g-index
Top Articles
| # | Title | Journal | Year | Citations |
|---|---|---|---|---|
| 1 | Moderating Effect of Races towards Consumers' Feeling of TCM Usage | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2017 | 40 |
| 2 | A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 35 |
| 3 | A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 29 |
| 4 | Personality and Social Media Use | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2013 | 28 |
| 5 | The Role of Social Media in International Advertising | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2015 | 27 |
| 6 | The Role of Digital Marketing and Online Relationship Quality in Social Tourism | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 27 |
| 7 | The Role of Customer Relationship Management in the Global Business Environments | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2015 | 26 |
| 8 | Recovery Strategies in On-Line Service Failure | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2014 | 25 |
| 9 | Social Network Customer Relationship Management for Orchestras | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 24 |
| 10 | Alert-Driven Customer Relationship Management in Online Travel Agencies | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 24 |
| 11 | Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 22 |
| 12 | An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2017 | 20 |
| 13 | Metaverse in Education | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 19 |
| 14 | Creating Product Innovation Strategies through Knowledge Management in Global Business | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2016 | 18 |
| 15 | Live Streaming Meets Online Shopping in the Connected World | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 17 |
| 16 | Ethos, Pathos, and Logos of Doing Business Abroad | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2014 | 16 |
| 17 | Innovation in the 21st Century Organization | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2014 | 16 |
| 18 | User-Generated Content and Perceived Customer Value | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2016 | 16 |
| 19 | The Relationship Between E-Service Quality, Ease of Use, and E-CRM Performance Referred by Brand Image | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 16 |
| 20 | Developing a Model to Highlight the Relation of Digital Trust With Privacy and Security for the Blockchain Technology | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 15 |
| 21 | Online Advertising Strategies in Indian and Australian E-Commerce Companies | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 15 |
| 22 | The Digital Tourism Business | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 15 |
| 23 | Building a Brand Image Through Electronic Customer Relationship Management | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 15 |
| 24 | The Roles of Cross-Cultural Perspectives in Global Marketing | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2015 | 13 |
| 25 | Mastering Consumer Attitude and Sustainable Consumption in the Digital Age | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2017 | 13 |
| 26 | The Foundation of Cultural Intelligence | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2014 | 13 |
| 27 | Role of Beaconing Marketing in Improving Customer Buying Experience | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2023 | 13 |
| 28 | Finding the Solution of Balanced and Unbalanced Intuitionistic Fuzzy Transportation Problems by Using Different Methods With Some Software Packages | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 12 |
| 29 | Banking Innovative Service With Digital Brand Equity for New Age Consumers | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 12 |
| 30 | Social Media and Customer Retention | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2015 | 12 |
| 31 | The Roles of Social Media Marketing and Brand Management in Global Marketing | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2016 | 12 |
| 32 | New Meat Without Livestock | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 0 | 12 |
| 33 | The Design of an Advanced Virtual Shopping Assistant for Improving Consumer Experience | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 0 | 12 |
| 34 | The Consumer Role for Sustainable Development | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 12 |
| 35 | The Role of Brand Management in Emerging Markets | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2014 | 12 |
| 36 | A Bibliometric Analysis of Green Tourism Based on the Scopus Platform | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 12 |
| 37 | Bibliometric Analysis on Employee Engagement and Human Resource Management | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2023 | 12 |
| 38 | Analytical Impact of Technology on the COVID-19 Pandemic | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 11 |
| 39 | Omnichannel Shopping Experiences for Fast Fashion and Luxury Brands | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 11 |
| 40 | Enriching User Experience by Transforming Consumer Data Into Deeper Insights | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 11 |
| 41 | Promoting Service Quality and Customer Satisfaction in Global Business | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2016 | 11 |
| 42 | Green Consumer Behavior and Its Implications on Brand Marketing Strategy | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 11 |
| 43 | Role of Internal and External Values on Green Purchase | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 11 |
| 44 | Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 11 |
| 45 | Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 11 |
| 46 | Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2020 | 11 |
| 47 | Critical Success Factors for Transforming CRM to SCRM for building E-CRM | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 11 |
| 48 | E-CRM Through Social Media Marketing Activities for Brand Awareness, Brand Image, and Brand Loyalty | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2022 | 11 |
| 49 | Development of Business Through the Internet and Social Media | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 10 |
| 50 | Applications of Blockchain Technology for Digital Marketing | Advances in Marketing, Customer Relationship Management, and E-services Book Series | 2021 | 10 |