6.4(top 5%)
impact factor
734(top 20%)
papers
14.7K(top 20%)
citations
56(top 10%)
h-index
6.6(top 5%)
impact factor
994
all documents
16.7K
doc citations
91(top 10%)
g-index

Top Articles

#TitleJournalYearCitations
1How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEMAustralasian Marketing Journal20191,074
2The Analysis of Mechanisms and Their Contingencies: PROCESS versus Structural Equation ModelingAustralasian Marketing Journal2017838
3Eating Clean and Green? Investigating Consumer Motivations towards the Purchase of Organic FoodAustralasian Marketing Journal2010317
4The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label BrandsAustralasian Marketing Journal2011314
5Designing Vignette Studies in MarketingAustralasian Marketing Journal2002194
6The Customer Engagement/Value Interface: An Exploratory InvestigationAustralasian Marketing Journal2013192
7Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social MediaAustralasian Marketing Journal2020167
8Consumer Self-Monitoring, Materialism and Involvement in Fashion ClothingAustralasian Marketing Journal2001146
9Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning TheoryAustralasian Marketing Journal2020142
10Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework DevelopmentAustralasian Marketing Journal2020130
11Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intentionAustralasian Marketing Journal2021124
12Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning CapabilitiesAustralasian Marketing Journal2013121
13Understanding Consumer Intention to Use Mobile ServicesAustralasian Marketing Journal2010116
14Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer ExperienceAustralasian Marketing Journal2020112
15AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage IntentionAustralasian Marketing Journal2020110
16Purchase Loyalty is Polarised into Either Repertoire or Subscription PatternsAustralasian Marketing Journal2002108
17The Emotions that Drive Viral VideoAustralasian Marketing Journal2013106
18A History of Network and Channels Thinking in Marketing in the 20Th CenturyAustralasian Marketing Journal2001102
19Food Waste and the ‘Green’ ConsumerAustralasian Marketing Journal201795
20Convenience Matter in Mobile Banking Adoption Intention?Australasian Marketing Journal202095
21Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase IntentionAustralasian Marketing Journal201193
22The implications of artificial intelligence on the digital marketing of financial services to vulnerable customersAustralasian Marketing Journal202192
23Practices as Markets: Value Co-Creation in E-InvoicingAustralasian Marketing Journal201091
24A Review of the ‘Value’ Literature and Implications for Relationship MarketingAustralasian Marketing Journal199988
25Constructing a Corporate Social Responsibility Reputation Using Corporate Image AdvertisingAustralasian Marketing Journal200987
26Modelling CRM in a Social Media AgeAustralasian Marketing Journal201587
27On a Theory of Markets and Marketing: From Positively Normative to Normatively PositiveAustralasian Marketing Journal200785
28An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations, Trust, Loyalty and Word of MouthAustralasian Marketing Journal201284
29Re-Thinking and Re-Tooling the Social Marketing MixAustralasian Marketing Journal201283
30The Association between Daily Weather and Daily Shopping PatternsAustralasian Marketing Journal200182
31Consumer Loyalty: Singular, Additive or Interactive?Australasian Marketing Journal200582
32Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage TheoryAustralasian Marketing Journal200479
33Social and Spatial Influence of Customers on Other Customers in the Social-ServicescapeAustralasian Marketing Journal201078
34Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based ApproachesAustralasian Marketing Journal199977
35Impact of the Perceived Threat of COVID-19 on Variety-SeekingAustralasian Marketing Journal202076
36Consumers and Corporate Social Responsibility: Matching the Unmatchable?Australasian Marketing Journal200775
37Trading-Up Mass-Market Goods to Luxury ProductsAustralasian Marketing Journal201175
38Seeking the Pleasure Zone: Understanding Young Adult's Intoxication CultureAustralasian Marketing Journal201171
39Organisational Capabilities for Customer Participation in Health Care Service InnovationAustralasian Marketing Journal201471
40The Interactions of CSR, Self-Congruity and Purchase Intention among Chinese ConsumersAustralasian Marketing Journal201571
41The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price PremiumAustralasian Marketing Journal201871
42Information Asymmetry and Co-Creation in Health Care ServicesAustralasian Marketing Journal201470
43Barriers to Green Consumption Behaviours: The Roles of Consumers’ Green PerceptionsAustralasian Marketing Journal201670
44Total Relationship Marketing: Experimenting with a Synthesis of Research FrontiersAustralasian Marketing Journal199969
45Using Means-End Chains for Analysing Occasions - Not BuyersAustralasian Marketing Journal200069
46Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong KongAustralasian Marketing Journal202167
47The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public PolicyAustralasian Marketing Journal202267
48Components of Wine Prices for Australian Wine: How Winery Reputation, Wine Quality, Region, Vintage, and Winery Size Contribute to the Price of Varietal WinesAustralasian Marketing Journal200366
49A Novel Romance: The Technology Acceptance Model with Emotional AttachmentAustralasian Marketing Journal201166
50What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm PerformanceAustralasian Marketing Journal201165