# | Title | Journal | Year | Citations |
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1 | How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM | Australasian Marketing Journal | 2019 | 1,074 |
2 | The Analysis of Mechanisms and Their Contingencies: PROCESS versus Structural Equation Modeling | Australasian Marketing Journal | 2017 | 838 |
3 | Eating Clean and Green? Investigating Consumer Motivations towards the Purchase of Organic Food | Australasian Marketing Journal | 2010 | 317 |
4 | The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands | Australasian Marketing Journal | 2011 | 314 |
5 | Designing Vignette Studies in Marketing | Australasian Marketing Journal | 2002 | 194 |
6 | The Customer Engagement/Value Interface: An Exploratory Investigation | Australasian Marketing Journal | 2013 | 192 |
7 | Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media | Australasian Marketing Journal | 2020 | 167 |
8 | Consumer Self-Monitoring, Materialism and Involvement in Fashion Clothing | Australasian Marketing Journal | 2001 | 146 |
9 | Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory | Australasian Marketing Journal | 2020 | 142 |
10 | Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development | Australasian Marketing Journal | 2020 | 130 |
11 | Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention | Australasian Marketing Journal | 2021 | 124 |
12 | Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities | Australasian Marketing Journal | 2013 | 121 |
13 | Understanding Consumer Intention to Use Mobile Services | Australasian Marketing Journal | 2010 | 116 |
14 | Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience | Australasian Marketing Journal | 2020 | 112 |
15 | AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention | Australasian Marketing Journal | 2020 | 110 |
16 | Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns | Australasian Marketing Journal | 2002 | 108 |
17 | The Emotions that Drive Viral Video | Australasian Marketing Journal | 2013 | 106 |
18 | A History of Network and Channels Thinking in Marketing in the 20Th Century | Australasian Marketing Journal | 2001 | 102 |
19 | Food Waste and the ‘Green’ Consumer | Australasian Marketing Journal | 2017 | 95 |
20 | Convenience Matter in Mobile Banking Adoption Intention? | Australasian Marketing Journal | 2020 | 95 |
21 | Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention | Australasian Marketing Journal | 2011 | 93 |
22 | The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers | Australasian Marketing Journal | 2021 | 92 |
23 | Practices as Markets: Value Co-Creation in E-Invoicing | Australasian Marketing Journal | 2010 | 91 |
24 | A Review of the ‘Value’ Literature and Implications for Relationship Marketing | Australasian Marketing Journal | 1999 | 88 |
25 | Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising | Australasian Marketing Journal | 2009 | 87 |
26 | Modelling CRM in a Social Media Age | Australasian Marketing Journal | 2015 | 87 |
27 | On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive | Australasian Marketing Journal | 2007 | 85 |
28 | An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations, Trust, Loyalty and Word of Mouth | Australasian Marketing Journal | 2012 | 84 |
29 | Re-Thinking and Re-Tooling the Social Marketing Mix | Australasian Marketing Journal | 2012 | 83 |
30 | The Association between Daily Weather and Daily Shopping Patterns | Australasian Marketing Journal | 2001 | 82 |
31 | Consumer Loyalty: Singular, Additive or Interactive? | Australasian Marketing Journal | 2005 | 82 |
32 | Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory | Australasian Marketing Journal | 2004 | 79 |
33 | Social and Spatial Influence of Customers on Other Customers in the Social-Servicescape | Australasian Marketing Journal | 2010 | 78 |
34 | Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches | Australasian Marketing Journal | 1999 | 77 |
35 | Impact of the Perceived Threat of COVID-19 on Variety-Seeking | Australasian Marketing Journal | 2020 | 76 |
36 | Consumers and Corporate Social Responsibility: Matching the Unmatchable? | Australasian Marketing Journal | 2007 | 75 |
37 | Trading-Up Mass-Market Goods to Luxury Products | Australasian Marketing Journal | 2011 | 75 |
38 | Seeking the Pleasure Zone: Understanding Young Adult's Intoxication Culture | Australasian Marketing Journal | 2011 | 71 |
39 | Organisational Capabilities for Customer Participation in Health Care Service Innovation | Australasian Marketing Journal | 2014 | 71 |
40 | The Interactions of CSR, Self-Congruity and Purchase Intention among Chinese Consumers | Australasian Marketing Journal | 2015 | 71 |
41 | The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium | Australasian Marketing Journal | 2018 | 71 |
42 | Information Asymmetry and Co-Creation in Health Care Services | Australasian Marketing Journal | 2014 | 70 |
43 | Barriers to Green Consumption Behaviours: The Roles of Consumers’ Green Perceptions | Australasian Marketing Journal | 2016 | 70 |
44 | Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers | Australasian Marketing Journal | 1999 | 69 |
45 | Using Means-End Chains for Analysing Occasions - Not Buyers | Australasian Marketing Journal | 2000 | 69 |
46 | Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong | Australasian Marketing Journal | 2021 | 67 |
47 | The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy | Australasian Marketing Journal | 2022 | 67 |
48 | Components of Wine Prices for Australian Wine: How Winery Reputation, Wine Quality, Region, Vintage, and Winery Size Contribute to the Price of Varietal Wines | Australasian Marketing Journal | 2003 | 66 |
49 | A Novel Romance: The Technology Acceptance Model with Emotional Attachment | Australasian Marketing Journal | 2011 | 66 |
50 | What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance | Australasian Marketing Journal | 2011 | 65 |