3.7K(top 20%)
citations
25(top 20%)
h-index
309
all documents
4.0K
doc citations
58(top 20%)
g-index
Top Disciplines (by citations)
| # | Disciplines | Citations |
|---|---|---|
| 1 | marketing | 309 |
| 2 | management | 214 |
| 3 | Business | 140 |
| 4 | Tourism | 121 |
| 5 | United States | 52 |
| 6 | consumer behavior | 43 |
| 7 | Asia | 43 |
| 8 | Social Sciences | 41 |
| 9 | Economics | 37 |
| 10 | Psychology | 33 |
| 11 | Economic History | 32 |
| 12 | commerce | 32 |
| 13 | Information Technology | 29 |
| 14 | Consumer education | 29 |
| 15 | consumers | 28 |
| 16 | Europe | 28 |
| 17 | India | 27 |
| 18 | Sociology | 24 |
| 19 | Public Administration | 24 |
| 20 | Advertising | 23 |
| 21 | Production Management | 23 |