Review of Marketing Research

0.3(top 100%)

impact factor

192(top 50%)

papers

3.5K(top 20%)

citations

24(top 20%)

h-index

0.4(top 100%)

impact factor

298

all documents

3.8K

doc citations

56(top 20%)

g-index

Top Articles

#	Title	Journal	Year	Citations
1	Review of Marketing Research	Review of Marketing Research	2007	421
2	A Review of Eye-Tracking Research in Marketing	Review of Marketing Research	2008	326
3	Review of Marketing Research	Review of Marketing Research	2006	259
4	Customer Co-Creation	Review of Marketing Research	2010	232
5	Review of Marketing Research	Review of Marketing Research	2010	157
6	Structural modeling of heterogeneous data with partial least squares	Review of Marketing Research	2010	139
7	A Critical Review of Marketing Research on Diffusion of New Products	Review of Marketing Research	2007	133
8	Consumer Experience and Experiential Marketing: A Critical Review	Review of Marketing Research	2013	115
9	An Exploration of Networks in Value Cocreation: A Service-Ecosystems View	Review of Marketing Research	2012	109
10	Review of Marketing Research	Review of Marketing Research	2008	108
11	Service-Dominant Logic	Review of Marketing Research	2010	104
12	Review of Marketing Research	Review of Marketing Research	2009	93
13	Review of Marketing Research: Special Issue – Marketing Legends	Review of Marketing Research	2011	92
14	A Reappraisal of the Role of Emotion in Consumer Behavior	Review of Marketing Research	2005	91
15	Designing Business Models for Value Co-Creation	Review of Marketing Research	2012	66
16	The Nature and Understanding of Value: A Service-Dominant Logic Perspective	Review of Marketing Research	2012	60
17	Service Systems as a Foundation for Resource Integration and Value Co-Creation	Review of Marketing Research	2012	58
18	An Integrative Framework of Value	Review of Marketing Research	2012	56
19	A critical review of question–behavior effect research	Review of Marketing Research	2010	48
20	Managing Customer Relationships	Review of Marketing Research	2007	40
21	Marketing in and for a Sustainable Society	Review of Marketing Research	2016	38
22	Nothing Matters More to People than People: Brand Meaning and Social Relationships	Review of Marketing Research	2015	34
23	The Resource-Advantage Theory of Competition	Review of Marketing Research	2005	29
24	Looking Through the Crystal Ball	Review of Marketing Research	2006	26
25	Formal Choice Models of Informal Choices	Review of Marketing Research	2008	25
26	Consumer Action	Review of Marketing Research	2006	24
27	Philip Kotler's Contributions to Marketing Theory and Practice	Review of Marketing Research	2011	24
28	Identifying the Drivers of Shopper Attention, Engagement, and Purchase	Review of Marketing Research	2014	23
29	Measuring Value-in-Context from a Service-Dominant Logic’s Perspective	Review of Marketing Research	2013	22
30	Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research	Review of Marketing Research	2014	22
31	Innovation, Innovation Strategy, and Strategic Innovation	Review of Marketing Research	2018	21
32	A Review and Comparative Analysis of Laddering Research Methods	Review of Marketing Research	2009	20
33	Identification and Attachment in Consumer-Brand Relationships	Review of Marketing Research	2015	20
34	Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects	Review of Marketing Research	2013	19
35	Managing Brand Meaning through Celebrity Endorsement	Review of Marketing Research	2015	19
36	Review of Marketing Research	Review of Marketing Research	2013	18
37	The Business Performance Outcomes of Market Orientation Culture and Behaviors	Review of Marketing Research	2018	18
38	Shopper Marketing 2.0: Opportunities and Challenges	Review of Marketing Research	2014	17
39	Consumer Information Acquisition	Review of Marketing Research	2005	16
40	Store Brands	Review of Marketing Research	2007	14
41	Insights from In-Store Marketing Experiments	Review of Marketing Research	2014	14
42	What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative	Review of Marketing Research	2015	14
43	Measuring Customer Lifetime Value	Review of Marketing Research	2010	13
44	Assortment Variety: Too Much of a Good Thing?	Review of Marketing Research	2013	13
45	Feeling Attached to Symbolic Brands within the Context of Brand Transgressions	Review of Marketing Research	2015	13
46	Customer Involvement in Innovation: A Review of Literature and Future Research Directions	Review of Marketing Research	2018	13
47	Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations	Review of Marketing Research	2010	12
48	Reflections on a Scholarly Career: From Inside Out and Back Again	Review of Marketing Research	2011	12
49	Brand Remixing: 3D Printing the Nokia Case	Review of Marketing Research	2015	11
50	Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market	Review of Marketing Research	2016	11

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Review of Marketing Research

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