| # | Title | Journal | Year | Citations |
|---|
| 1 | How omni-channel can be the future of retailing | Decision | 2016 | 84 |
| 2 | Neuromarketing and consumer neuroscience: current understanding and the way forward | Decision | 2015 | 79 |
| 3 | Impact of service quality dimensions in internet banking on customer satisfaction | Decision | 2014 | 73 |
| 4 | Measurement and impact of customer experience in banking sector | Decision | 2015 | 62 |
| 5 | Linking customer loyalty to customer satisfaction and store image: a structural model for retail stores | Decision | 2013 | 48 |
| 6 | Supply chain opportunities at the bottom of the pyramid | Decision | 2016 | 38 |
| 7 | CSR and corporate performance: evidence from India | Decision | 2016 | 38 |
| 8 | Working capital management and profitability: evidence from Indian manufacturing companies | Decision | 2014 | 37 |
| 9 | Value proposition framework: implications for employer branding | Decision | 2015 | 37 |
| 10 | Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels | Decision | 2021 | 36 |
| 11 | The “Sustainable” in smart cities: ignoring the importance of urban ecosystems | Decision | 2017 | 33 |
| 12 | Analysing the critical success factors for implementation of sustainable supply chain management: an Indian case study | Decision | 2018 | 31 |
| 13 | Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression | Decision | 2019 | 31 |
| 14 | Ranking of perceived risks in online shopping | Decision | 2020 | 29 |
| 15 | Financial development, social development, and economic growth: the causal nexus in Asia | Decision | 2013 | 26 |
| 16 | On asymmetric relationship of India volatility index (India VIX) with stock market return and risk management | Decision | 2015 | 25 |
| 17 | Crop diversification and risk management in Indian agriculture | Decision | 2016 | 25 |
| 18 | ICT infrastructure and economic growth: a critical assessment and some policy implications | Decision | 2020 | 25 |
| 19 | An investigation into service quality–customer loyalty relationship: the moderating influences | Decision | 2014 | 24 |
| 20 | Impact of sources of finance on the growth of SMEs: evidence from Pakistan | Decision | 2015 | 22 |
| 21 | Relationship among cognitive biases, risk perceptions and individual’s decision to start a venture | Decision | 2014 | 21 |
| 22 | Pros and cons of the formation of waste-pickers’ cooperatives: a comparison between Brazil and Indonesia | Decision | 2017 | 21 |
| 23 | Exploring the causal link between FDI and human capital development in India | Decision | 2013 | 18 |
| 24 | Using interpretive structural modeling in venture capitalists’ decision-making process | Decision | 2016 | 18 |
| 25 | Evaluation of the best smartphone model in the market by integrating fuzzy-AHP and PROMETHEE decision-making approach | Decision | 2021 | 18 |
| 26 | Do investors herd in Indian market | Decision | 2013 | 17 |
| 27 | Wealth creation through acquisitions | Decision | 2013 | 17 |
| 28 | Supply chain management in emerging economies | Decision | 2016 | 17 |
| 29 | Investment and financial constraints in Indian firms: Does working capital smoothen fixed investment? | Decision | 2018 | 17 |
| 30 | Does corporate social responsibility lead to superior financial performance? Evidence from BSE 100 index | Decision | 2019 | 17 |
| 31 | Workplace incivility: a cynicism booster leading to turnover intentions | Decision | 2020 | 17 |
| 32 | Application of neural networks technique in predicting impulse buying among shoppers in India | Decision | 2015 | 16 |
| 33 | Civil society and small town capitalism: the case of Arni | Decision | 2017 | 16 |
| 34 | Healthcare operations management: a structured literature review | Decision | 2016 | 15 |
| 35 | Development of sustainability reporting index (SRI) with special reference to companies in India | Decision | 2017 | 15 |
| 36 | Fiscal deficit, capital formation, and economic growth in India: a nonlinear ARDL model | Decision | 2019 | 15 |
| 37 | Development of banking sector and economic growth: the ARF experience | Decision | 2014 | 14 |
| 38 | A study of lead-lag relation between FIIs herding and stock market returns in emerging economies: evidence from India | Decision | 2015 | 14 |
| 39 | Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective | Decision | 2017 | 14 |
| 40 | Economics of cropping system intensification for small-holder farmers in coastal salt-affected areas in West Bengal: options, challenges and determinants | Decision | 2020 | 14 |
| 41 | Emotions in Twitter communication and stock prices of firms: the impact of Covid-19 pandemic | Decision | 2020 | 14 |
| 42 | Determinants of foreign direct investment in India: an empirical analysis | Decision | 2013 | 13 |
| 43 | Market timing abilities of Indian mutual fund managers: an empirical analysis | Decision | 2014 | 13 |
| 44 | Marketization and its limits | Decision | 2015 | 13 |
| 45 | The role of CSR as a determinant of consumer responses in financial sector | Decision | 2015 | 13 |
| 46 | Outbound logistics management practices in the automotive industry: an emerging economy perspective | Decision | 2016 | 12 |
| 47 | Climate change, Agrarian distress, and the role of digital labour markets: evidence from Bengaluru, Karnataka | Decision | 2019 | 12 |
| 48 | Dynamic capabilities and responsiveness: moderating effect of organization structures and environmental dynamism | Decision | 2019 | 12 |
| 49 | Managing job applications online: integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model | Decision | 2021 | 12 |
| 50 | Universal access to clean cooking energy and the need for an inclusive policy: evidence from analysis of cooking fuel use in Odisha and Tamil Nadu | Decision | 2017 | 11 |
