International Review on Public and Nonprofit Marketing

2.0(top 20%)

impact factor

370(top 50%)

papers

3.1K(top 20%)

citations

24(top 20%)

h-index

2.0(top 20%)

impact factor

458

all documents

3.6K

doc citations

37(top 20%)

g-index

Top Articles

#	Title	Journal	Year	Citations
1	Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention	International Review on Public and Nonprofit Marketing	2017	95
2	Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm	International Review on Public and Nonprofit Marketing	2019	79
3	University marketing directors’ views on the components of a university brand	International Review on Public and Nonprofit Marketing	2009	76
4	Understanding university image: a structural equation model approach	International Review on Public and Nonprofit Marketing	2010	72
5	Motivations to volunteer: The role of altruism	International Review on Public and Nonprofit Marketing	2006	70
6	Place branding & place marketing 1976–2016: A multidisciplinary literature review	International Review on Public and Nonprofit Marketing	2017	70
7	The impact of entrepreneurship education in European universities: an intention-based approach analyzed in the Spanish area	International Review on Public and Nonprofit Marketing	2011	59
8	University social responsibility: a student base analysis in Brazil	International Review on Public and Nonprofit Marketing	2016	54
9	Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement	International Review on Public and Nonprofit Marketing	2010	53
10	Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives	International Review on Public and Nonprofit Marketing	2017	51
11	Place branding research: a thematic review and future research agenda	International Review on Public and Nonprofit Marketing	2016	49
12	Social innovation and social entrepreneurship: discovering origins, exploring current and future trends	International Review on Public and Nonprofit Marketing	2020	46
13	Does brand identification transform alumni into university advocates?	International Review on Public and Nonprofit Marketing	2014	44
14	Why Canadians give to charity: an extended theory of planned behaviour model	International Review on Public and Nonprofit Marketing	2018	42
15	Museums and social media: the case of the Museum of Natural History of Florence	International Review on Public and Nonprofit Marketing	2015	41
16	Marketing communications and protection motivation theory: Examining consumer decision-making	International Review on Public and Nonprofit Marketing	2006	36
17	Determining the characteristics to profile the “green” consumer: an exploratory approach	International Review on Public and Nonprofit Marketing	2008	34
18	Does organizational reputation influence the willingness to donate blood?	International Review on Public and Nonprofit Marketing	2013	32
19	University social responsibility as antecedent of students’ satisfaction	International Review on Public and Nonprofit Marketing	2016	32
20	Social innovation: a systematic literature review and future agenda research	International Review on Public and Nonprofit Marketing	2020	32
21	Are students aware of university social responsibility? Some insights from a survey in a Spanish university	International Review on Public and Nonprofit Marketing	2014	30
22	Quality dimensions in the public sector: municipal services and citizen’s perception	International Review on Public and Nonprofit Marketing	2009	29
23	The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal	International Review on Public and Nonprofit Marketing	2013	28
24	Attitudes towards cause-related marketing: determinants of satisfaction and loyalty	International Review on Public and Nonprofit Marketing	2013	28
25	Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust	International Review on Public and Nonprofit Marketing	2020	28
26	Marketing for a non-profit organization	International Review on Public and Nonprofit Marketing	2010	27
27	Water management information campaigns and protection motivation theory	International Review on Public and Nonprofit Marketing	2011	26
28	Deconstructing the brand nomological network	International Review on Public and Nonprofit Marketing	2013	26
29	Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution	International Review on Public and Nonprofit Marketing	2018	26
30	Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective	International Review on Public and Nonprofit Marketing	2020	26
31	How to increase blood donation by social marketing	International Review on Public and Nonprofit Marketing	2015	25
32	Local e-government and user satisfaction with city portals – the citizens’ service preference perspective	International Review on Public and Nonprofit Marketing	2016	25
33	Volunteerism of older adults in the United States	International Review on Public and Nonprofit Marketing	2012	24
34	La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior	International Review on Public and Nonprofit Marketing	2004	23
35	Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study	International Review on Public and Nonprofit Marketing	2017	23
36	Conceptualizing social entrepreneurship: perspectives from the literature	International Review on Public and Nonprofit Marketing	2017	23
37	Organisational influence on volunteer satisfaction and attitudes towards HRM practices: the case of hospital volunteers	International Review on Public and Nonprofit Marketing	2012	22
38	Does the kind of bond matter? The case of food bank volunteer	International Review on Public and Nonprofit Marketing	2012	21
39	Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations	International Review on Public and Nonprofit Marketing	2013	21
40	Role of celebrity in cause related marketing	International Review on Public and Nonprofit Marketing	2017	21
41	Current students as university donors?: determinants in college students’ intentions to donate and share information about university crowdfunding efforts	International Review on Public and Nonprofit Marketing	2019	21
42	Consumer values and fair-trade beliefs, attitudes and buying behaviour	International Review on Public and Nonprofit Marketing	2005	21
43	Volunteers’ perspective on online volunteering - a qualitative approach	International Review on Public and Nonprofit Marketing	2018	20
44	Cause-related marketing: a systematic review of the literature	International Review on Public and Nonprofit Marketing	2023	20
45	“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations	International Review on Public and Nonprofit Marketing	2017	19
46	Who are we? The impacts of anthropomorphism and the humanization of nonprofits on brand personality	International Review on Public and Nonprofit Marketing	2013	18
47	Marketing social marketing theory to practitioners	International Review on Public and Nonprofit Marketing	2020	18
48	Attributes influencing college students’ participation in volunteering: a conjoint analysis	International Review on Public and Nonprofit Marketing	2011	17
49	Investigating factors that influence on ICT usage in higher education: a descriptive analysis	International Review on Public and Nonprofit Marketing	2013	17
50	Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices	International Review on Public and Nonprofit Marketing	2013	17

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