| # | Title | Journal | Year | Citations |
|---|
| 1 | The Platformization of the Web: Making Web Data Platform Ready | Social Media and Society | 2015 | 502 |
| 2 | A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students? | Social Media and Society | 2017 | 344 |
| 3 | Imagined Affordance: Reconstructing a Keyword for Communication Theory | Social Media and Society | 2015 | 286 |
| 4 | “Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity | Social Media and Society | 2016 | 261 |
| 5 | “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers | Social Media and Society | 2015 | 239 |
| 6 | News Sharing in Social Media: A Review of Current Research on News Sharing Users, Content, and Networks | Social Media and Society | 2015 | 234 |
| 7 | “Participant” Perceptions of Twitter Research Ethics | Social Media and Society | 2018 | 229 |
| 8 | Deepfakes and Disinformation: Exploring the Impact of Synthetic Political Video on Deception, Uncertainty, and Trust in News | Social Media and Society | 2020 | 191 |
| 9 | The Imagined Audience on Social Network Sites | Social Media and Society | 2016 | 176 |
| 10 | Changes in Digital Communication During the COVID-19 Global Pandemic: Implications for Digital Inequality and Future Research | Social Media and Society | 2020 | 165 |
| 11 | Classifying Twitter Topic-Networks Using Social Network Analysis | Social Media and Society | 2017 | 158 |
| 12 | On the Role of Emotion in the Future of Journalism | Social Media and Society | 2016 | 144 |
| 13 | Smart Refugees: How Syrian Asylum Migrants Use Social Media Information in Migration Decision-Making | Social Media and Society | 2018 | 141 |
| 14 | #familygoals: Family Influencers, Calibrated Amateurism, and Justifying Young Digital Labor | Social Media and Society | 2017 | 136 |
| 15 | Misinformation on Misinformation: Conceptual and Methodological Challenges | Social Media and Society | 2023 | 128 |
| 16 | Syrian Refugees and the Digital Passage to Europe: Smartphone Infrastructures and Affordances | Social Media and Society | 2018 | 126 |
| 17 | Scaling Social Movements Through Social Media: The Case of Black Lives Matter | Social Media and Society | 2018 | 116 |
| 18 | Technocolonialism: Digital Innovation and Data Practices in the Humanitarian Response to Refugee Crises | Social Media and Society | 2019 | 113 |
| 19 | Five Questions for Digital Migration Studies: Learning From Digital Connectivity and Forced Migration In(to) Europe | Social Media and Society | 2018 | 111 |
| 20 | The Conceptualization of Digitally Networked Participation | Social Media and Society | 2015 | 107 |
| 21 | Populists Prefer Social Media Over Talk Shows: An Analysis of Populist Messages and Stylistic Elements Across Six Countries | Social Media and Society | 2019 | 107 |
| 22 | The Myth of Partisan Selective Exposure: A Portrait of the Online Political News Audience | Social Media and Society | 2017 | 103 |
| 23 | Screened Intimacies: Tinder and the Swipe Logic | Social Media and Society | 2016 | 101 |
| 24 | Picturing the Party: Instagram and Party Campaigning in the 2014 Swedish Elections | Social Media and Society | 2016 | 101 |
| 25 | COVID-19 and Health Code: How Digital Platforms Tackle the Pandemic in China | Social Media and Society | 2020 | 100 |
| 26 | Discursive Deflection: Accusation of “Fake News” and the Spread of Mis- and Disinformation in the Tweets of President Trump | Social Media and Society | 2018 | 98 |
| 27 | Studying Reddit: A Systematic Overview of Disciplines, Approaches, Methods, and Ethics | Social Media and Society | 2021 | 98 |
| 28 | Social Media Sellout: The Increasing Role of Product Promotion on YouTube | Social Media and Society | 2018 | 94 |
| 29 | From Mediatized Emotion to Digital Affect Cultures: New Technologies and Global Flows of Emotion | Social Media and Society | 2018 | 93 |
| 30 | Platforms Intervene | Social Media and Society | 2015 | 88 |
| 31 | The Conservatism of Emoji: Work, Affect, and Communication | Social Media and Society | 2015 | 86 |
| 32 | A Cross-Cultural Perspective on the Privacy Calculus | Social Media and Society | 2017 | 86 |
| 33 | Safe on My Phone? Same-Sex Attracted Young People’s Negotiations of Intimacy, Visibility, and Risk on Digital Hook-Up Apps | Social Media and Society | 2016 | 85 |
| 34 | Who Shares and Comments on News?: A Cross-National Comparative Analysis of Online and Social Media Participation | Social Media and Society | 2017 | 85 |
| 35 | Experiencing Algorithms: How Young People Understand, Feel About, and Engage With Algorithmic News Selection on Social Media | Social Media and Society | 2021 | 85 |
| 36 | Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok | Social Media and Society | 2021 | 83 |
| 37 | Baking Gender Into Social Media Design: How Platforms Shape Categories for Users and Advertisers | Social Media and Society | 2016 | 82 |
| 38 | “Nobody Sees It, Nobody Gets Mad”: Social Media, Privacy, and Personal Responsibility Among Low-SES Youth | Social Media and Society | 2017 | 79 |
| 39 | Tiered Governance and Demonetization: The Shifting Terms of Labor and Compensation in the Platform Economy | Social Media and Society | 2020 | 79 |
| 40 | Examining Emergent Communities and Social Bots Within the Polarized Online Vaccination Debate in Twitter | Social Media and Society | 2019 | 78 |
| 41 | It’s About Ethics in Games Journalism? Gamergaters and Geek Masculinity | Social Media and Society | 2016 | 76 |
| 42 | The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore | Social Media and Society | 2020 | 76 |
| 43 | Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes | Social Media and Society | 2020 | 76 |
| 44 | Platformization of the Unlikely Creative Class: Kuaishou and Chinese Digital Cultural Production | Social Media and Society | 2019 | 75 |
| 45 | Of Echo Chambers and Contrarian Clubs: Exposure to Political Disagreement Among German and Italian Users of Twitter | Social Media and Society | 2016 | 73 |
| 46 | On Digital Passages and Borders: Refugees and the New Infrastructure for Movement and Control | Social Media and Society | 2018 | 72 |
| 47 | Anger, Fear, and Echo Chambers: The Emotional Basis for Online Behavior | Social Media and Society | 2019 | 72 |
| 48 | Verbal Venting in the Social Web: Effects of Anonymity and Group Norms on Aggressive Language Use in Online Comments | Social Media and Society | 2016 | 70 |
| 49 | “Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility | Social Media and Society | 2019 | 69 |
| 50 | Weapons of the Chic:InstagramInfluencer Engagement Pods as Practices of Resistance toInstagramPlatform Labor | Social Media and Society | 2019 | 69 |
