Young Consumers

2.7(top 20%)

impact factor

728(top 20%)

papers

7.7K(top 20%)

citations

38(top 20%)

h-index

2.8(top 20%)

extended IF

813

all documents

8.8K

doc citations

56(top 20%)

g-index

Top Articles

#	Title	Journal	Year	Citations
1	Influence of social media marketing communications on young consumers’ attitudes	Young Consumers	2017	179
2	Encouraging brand loyalty in fickle generation Y consumers	Young Consumers	2012	132
3	Behavioural intention to adopt mobile banking among the millennial generation	Young Consumers	2016	130
4	Impact of celebrity endorsement in advertising on brand image among Chinese adolescents	Young Consumers	2013	121
5	Me first, then the environment: young Millennials as green consumers	Young Consumers	2018	115
6	Binge watching and college students: motivations and outcomes	Young Consumers	2017	93
7	Children's influence on and participation in the family decision process during food buying	Young Consumers	2007	89
8	Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers	Young Consumers	2020	89
9	Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers	Young Consumers	2019	87
10	“Bend it like Beckham”: the influence of sports celebrities on young adult consumers	Young Consumers	2010	86
11	Children as co‐decision makers in the family? The case of family holidays	Young Consumers	2007	84
12	The influence of public self‐consciousness and materialism on young consumers' compulsive buying	Young Consumers	2008	84
13	Uncovering retail shopping motives of Indian youth	Young Consumers	2007	79
14	Dependency on smartphone and the impact on purchase behaviour	Young Consumers	2011	77
15	Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy	Young Consumers	2020	76
16	How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry	Young Consumers	2010	68
17	Second-hand clothing shopping among college students: the role of psychographic characteristics	Young Consumers	2015	68
18	The influence of personality trait and demographics on financial decision making among Generation Y	Young Consumers	2013	64
19	Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers	Young Consumers	2010	63
20	Examining the role of consumer lifestyles on ecological behavior among young Indian consumers	Young Consumers	2017	61
21	Social comparison, materialism, and compulsive buying based on stimulus-response-model: a comparative study among adolescents and young adults	Young Consumers	2018	60
22	Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale	Young Consumers	2017	59
23	Adolescents’ influence on family decision‐making	Young Consumers	2005	58
24	Applying uses and gratifications theory to students’ LinkedIn usage	Young Consumers	2015	58
25	A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)	Young Consumers	2015	57
26	Use of the internet and traditional media among young people	Young Consumers	2007	56
27	Consumer based brand equity in the 21st century: an examination of the role of social media marketing	Young Consumers	2016	56
28	Materialistic values and green apparel purchase intention among young Vietnamese consumers	Young Consumers	2019	56
29	Living in a celebrity‐mediated social world: the Chinese experience	Young Consumers	2007	53
30	Personal networks as a precursor to a green future: a study of “green” consumer socialization among young millennials from India and China	Young Consumers	2016	51
31	Investigating fashion disposition with young consumers	Young Consumers	2013	50
32	Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study	Young Consumers	2019	50
33	Determinants of green product buying decision among young consumers in Malaysia	Young Consumers	2019	49
34	A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions	Young Consumers	2017	48
35	Materialism among adolescents in urban China	Young Consumers	2006	46
36	Exploring ethical consumption of generation Z: theory of planned behaviour	Young Consumers	2022	46
37	The influence of money attitudes on young Chinese consumers' compulsive buying	Young Consumers	2009	44
38	Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content	Young Consumers	2009	44
39	Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research	Young Consumers	2009	43
40	Impact of the internet on teenagers' influence on family purchases	Young Consumers	2011	43
41	The young luxury consumers in China	Young Consumers	2012	42
42	Children's influence in family buying process in India	Young Consumers	2012	41
43	Determinants for materialism among adolescents in Singapore	Young Consumers	2008	40
44	A study of financial awareness among youths	Young Consumers	2010	40
45	New motherhood: a moment of change in everyday shopping practices?	Young Consumers	2014	40
46	Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia	Young Consumers	2021	40
47	Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude	Young Consumers	2018	39
48	The dilemma of flavor and color in the choice of packaging by children	Young Consumers	2011	38
49	Stress, gender and compulsive buying among early adolescents	Young Consumers	2012	38
50	Co-designing with young consumers – reflections, challenges and benefits	Young Consumers	2017	38

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