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Journal of Medical Marketing
›
Top Articles
Journal of Medical Marketing
Management
,
Pharmacology
,
Economics
,
Business
(top 60%)
Impact Factor
(top 60%)
extended IF
18
(top 18%)
H-Index
69
authors
425
papers
1.7K
citations
711
citing journals
966
citing authors
Most Cited Articles of Journal of Medical Marketing
Title
Year
Citations
Ethical Corporate Social Responsibility (CSR) and the Pharmaceutical Industry: A Happy Couple?
2009
36
The Effect of Perceived Value and Overall Satisfaction on Loyalty: A Study among Dental Patients
2005
34
Antecedents, Environmental Moderators and Consequences of Market Orientation: A Study of Pharmaceutical Firms in Ghana
2010
31
Fulfilling the promise: A model for delivering successful online health care
2009
27
Patient Satisfaction Measurement for In-Hospital Services: A Pilot Study in Greece
2008
27
Connecting to patients via social media: A hype or a reality?
2013
26
Product Lifecycle Management: Marketing Strategies for the Pharmaceutical Industry
2008
26
Target Product Profile: A Renaissance for its Definition and Use
2009
25
Defining, Justifying and Implementing the Balanced Scorecard in the National Health Service
2003
24
Strengthening Corporate Social Responsibility in the Pharmaceutical Industry
2008
23
Investigating the Export Marketing Activity of SMEs Operating in International Healthcare Markets
2006
22
Building Brand Equity: (A Presentation given at the Medical Marketing Association Annual Conference)
2002
22
Uptake and Diffusion of Medical Technology Innovation in Europe: What Role for Funding and Procurement Policies?
2010
21
An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
2013
20
Building Strong Condition Brands
2007
20
Navigating the e-Detailing Maze
2002
19
The Art of Using Secondary Patents to Improve Protection
2003
18
The Business of eHealth
2002
18
Potential benefits and challenges of e-detailing in Europe
2003
17
Beyond Content Analysis: Assessing Fair Balance in DTC Pharmaceutical Advertising
2009
16
The Effect of Marketing Strategy and Marketing Capability on Business Performance. Case Study: Iran's Medical Equipment Sector
2009
16
A virtual hospital pharmacy inventory: An approach to support unexpected demand
2002
15
Challenges in the clinical and economic evaluation of medical devices: The case of transcatheter aortic valve implantation
2011
14
Pharmaceutical brands: Do they really exist?
2001
14
Pharmaceutical Marketing Segmentation in the Age of the Internet
2002
14
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How are inpact factors calculated?
The impact factor (IF) is calculated by counting citations from peer-reviewed journals only.
extended IF
also counts citations from books and conference papers. However, no patent, abstract, working papers, online documents, etc., are covered.
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