(top 60%)
Impact Factor
(top 60%)
extended IF
18(top 18%)
H-Index
69
authors
425
papers
1.7K
citations
711
citing journals
966
citing authors

Most Cited Articles of Journal of Medical Marketing

TitleYearCitations
Ethical Corporate Social Responsibility (CSR) and the Pharmaceutical Industry: A Happy Couple?200936
The Effect of Perceived Value and Overall Satisfaction on Loyalty: A Study among Dental Patients200534
Antecedents, Environmental Moderators and Consequences of Market Orientation: A Study of Pharmaceutical Firms in Ghana201031
Fulfilling the promise: A model for delivering successful online health care200927
Patient Satisfaction Measurement for In-Hospital Services: A Pilot Study in Greece200827
Connecting to patients via social media: A hype or a reality?201326
Product Lifecycle Management: Marketing Strategies for the Pharmaceutical Industry200826
Target Product Profile: A Renaissance for its Definition and Use200925
Defining, Justifying and Implementing the Balanced Scorecard in the National Health Service200324
Strengthening Corporate Social Responsibility in the Pharmaceutical Industry200823
Investigating the Export Marketing Activity of SMEs Operating in International Healthcare Markets200622
Building Brand Equity: (A Presentation given at the Medical Marketing Association Annual Conference)200222
Uptake and Diffusion of Medical Technology Innovation in Europe: What Role for Funding and Procurement Policies?201021
An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market201320
Building Strong Condition Brands200720
Navigating the e-Detailing Maze200219
The Art of Using Secondary Patents to Improve Protection200318
The Business of eHealth200218
Potential benefits and challenges of e-detailing in Europe200317
Beyond Content Analysis: Assessing Fair Balance in DTC Pharmaceutical Advertising200916
The Effect of Marketing Strategy and Marketing Capability on Business Performance. Case Study: Iran's Medical Equipment Sector200916
A virtual hospital pharmacy inventory: An approach to support unexpected demand200215
Challenges in the clinical and economic evaluation of medical devices: The case of transcatheter aortic valve implantation201114
Pharmaceutical brands: Do they really exist?200114
Pharmaceutical Marketing Segmentation in the Age of the Internet200214