# | Title | Journal | Year | Citations |
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1 | The Protective Powers of Crisis Response Strategies | Journal of Promotion Management | 2006 | 284 |
2 | Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding | Journal of Promotion Management | 2013 | 135 |
3 | Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing | Journal of Promotion Management | 2016 | 109 |
4 | Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity | Journal of Promotion Management | 2009 | 97 |
5 | Social Media: Marketing Public Relations’ New Best Friend | Journal of Promotion Management | 2012 | 94 |
6 | Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers | Journal of Promotion Management | 2007 | 93 |
7 | Brand Placement Recognition | Journal of Promotion Management | 2004 | 90 |
8 | The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior | Journal of Promotion Management | 2018 | 86 |
9 | The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands | Journal of Promotion Management | 2017 | 81 |
10 | Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? | Journal of Promotion Management | 2018 | 80 |
11 | Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility | Journal of Promotion Management | 2021 | 76 |
12 | Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior | Journal of Promotion Management | 2017 | 75 |
13 | A New Consumer Relationship Model: The Marketing Communications Application | Journal of Promotion Management | 2009 | 68 |
14 | Evaluating Event Marketing: Experience or Outcome? | Journal of Promotion Management | 2009 | 67 |
15 | Community Engagement: Exploring a Relational Approach to Consultation and Collaborative Practice in Australia | Journal of Promotion Management | 2010 | 67 |
16 | The Evolution of Product Placements in Hollywood Cinema | Journal of Promotion Management | 2004 | 64 |
17 | Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes | Journal of Promotion Management | 2017 | 64 |
18 | Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Taobao.com | Journal of Promotion Management | 2017 | 61 |
19 | Chinese Luxury Consumers: Motivation, Attitude and Behavior | Journal of Promotion Management | 2011 | 60 |
20 | Advertainment | Journal of Promotion Management | 2004 | 59 |
21 | Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising | Journal of Promotion Management | 2010 | 58 |
22 | Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer Olympics | Journal of Promotion Management | 2007 | 55 |
23 | An Involvement Explanation for Nostalgia Advertising Effects | Journal of Promotion Management | 2012 | 55 |
24 | Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions | Journal of Promotion Management | 2019 | 55 |
25 | Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact | Journal of Promotion Management | 2013 | 52 |
26 | Audience Engagement and its Effects on Product Placement Recognition | Journal of Promotion Management | 2010 | 51 |
27 | Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction | Journal of Promotion Management | 2019 | 51 |
28 | New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games | Journal of Promotion Management | 2008 | 50 |
29 | Integrated Marketing Communications | Journal of Promotion Management | 1992 | 49 |
30 | Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers? | Journal of Promotion Management | 2009 | 49 |
31 | Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media | Journal of Promotion Management | 2015 | 49 |
32 | Consumer Adoption of Mobile Internet Services: An Exploratory Study | Journal of Promotion Management | 2009 | 48 |
33 | Advertising via the Box Office | Journal of Promotion Management | 1996 | 47 |
34 | A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames | Journal of Promotion Management | 2011 | 47 |
35 | The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model | Journal of Promotion Management | 2021 | 47 |
36 | Types of Word-of-Mouth Messages: Information Search and Credence-Based Services | Journal of Promotion Management | 2009 | 46 |
37 | Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences | Journal of Promotion Management | 2009 | 45 |
38 | On the Ethics of Product Placement in Media Entertainment | Journal of Promotion Management | 2004 | 44 |
39 | Olympic Sponsorship Activation and the Creation of Competitive Advantage | Journal of Promotion Management | 2009 | 44 |
40 | Consumer Behavior in the Disposal of Products: Forty Years of Research | Journal of Promotion Management | 2018 | 44 |
41 | Ambush Marketing Revisited | Journal of Promotion Management | 1996 | 43 |
42 | Explaining Love of Wine Brands | Journal of Promotion Management | 2012 | 43 |
43 | Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior | Journal of Promotion Management | 2016 | 43 |
44 | Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast | Journal of Promotion Management | 2009 | 42 |
45 | The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability | Journal of Promotion Management | 2012 | 42 |
46 | Conceptualization of Brand Experience in an Event Marketing Context | Journal of Promotion Management | 2016 | 41 |
47 | Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model | Journal of Promotion Management | 2016 | 41 |
48 | Antecedents and Consequences of Consumers' Attitude toward Social Commerce Sites | Journal of Promotion Management | 2019 | 41 |
49 | Examining the Covert Nature of Product Placement: Implications for Public Policy | Journal of Promotion Management | 2010 | 39 |
50 | Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-Mouth | Journal of Promotion Management | 2014 | 39 |