2.9(top 20%)
impact factor
892(top 20%)
papers
9.1K(top 20%)
citations
39(top 20%)
h-index
3.1(top 20%)
impact factor
988
all documents
10.6K
doc citations
56(top 20%)
g-index

Top Articles

#TitleJournalYearCitations
1The Protective Powers of Crisis Response StrategiesJournal of Promotion Management2006284
2Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and BrandingJournal of Promotion Management2013135
3Wine Sector: Companies' Performance and Green Economy as a Means of Societal MarketingJournal of Promotion Management2016109
4Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim ObjectivityJournal of Promotion Management200997
5Social Media: Marketing Public Relations’ New Best FriendJournal of Promotion Management201294
6Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian ConsumersJournal of Promotion Management200793
7Brand Placement RecognitionJournal of Promotion Management200490
8The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer BehaviorJournal of Promotion Management201886
9The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion BrandsJournal of Promotion Management201781
10Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?Journal of Promotion Management201880
11Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of CredibilityJournal of Promotion Management202176
12Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental BehaviorJournal of Promotion Management201775
13A New Consumer Relationship Model: The Marketing Communications ApplicationJournal of Promotion Management200968
14Evaluating Event Marketing: Experience or Outcome?Journal of Promotion Management200967
15Community Engagement: Exploring a Relational Approach to Consultation and Collaborative Practice in AustraliaJournal of Promotion Management201067
16The Evolution of Product Placements in Hollywood CinemaJournal of Promotion Management200464
17Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer AttitudesJournal of Promotion Management201764
18Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Taobao.comJournal of Promotion Management201761
19Chinese Luxury Consumers: Motivation, Attitude and BehaviorJournal of Promotion Management201160
20AdvertainmentJournal of Promotion Management200459
21Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in AdvertisingJournal of Promotion Management201058
22Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer OlympicsJournal of Promotion Management200755
23An Involvement Explanation for Nostalgia Advertising EffectsJournal of Promotion Management201255
24Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New DirectionsJournal of Promotion Management201955
25Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility InteractJournal of Promotion Management201352
26Audience Engagement and its Effects on Product Placement RecognitionJournal of Promotion Management201051
27Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer SatisfactionJournal of Promotion Management201951
28New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video GamesJournal of Promotion Management200850
29Integrated Marketing CommunicationsJournal of Promotion Management199249
30Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers?Journal of Promotion Management200949
31Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social MediaJournal of Promotion Management201549
32Consumer Adoption of Mobile Internet Services: An Exploratory StudyJournal of Promotion Management200948
33Advertising via the Box OfficeJournal of Promotion Management199647
34A Model of Flow Experience as Determinant of Positive Attitudes Toward Online AdvergamesJournal of Promotion Management201147
35The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated ModelJournal of Promotion Management202147
36Types of Word-of-Mouth Messages: Information Search and Credence-Based ServicesJournal of Promotion Management200946
37Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout DifferencesJournal of Promotion Management200945
38On the Ethics of Product Placement in Media EntertainmentJournal of Promotion Management200444
39Olympic Sponsorship Activation and the Creation of Competitive AdvantageJournal of Promotion Management200944
40Consumer Behavior in the Disposal of Products: Forty Years of ResearchJournal of Promotion Management201844
41Ambush Marketing RevisitedJournal of Promotion Management199643
42Explaining Love of Wine BrandsJournal of Promotion Management201243
43Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer BehaviorJournal of Promotion Management201643
44Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl BroadcastJournal of Promotion Management200942
45The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase ProbabilityJournal of Promotion Management201242
46Conceptualization of Brand Experience in an Event Marketing ContextJournal of Promotion Management201641
47Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief ModelJournal of Promotion Management201641
48Antecedents and Consequences of Consumers' Attitude toward Social Commerce SitesJournal of Promotion Management201941
49Examining the Covert Nature of Product Placement: Implications for Public PolicyJournal of Promotion Management201039
50Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-MouthJournal of Promotion Management201439