3.6(top 10%)
impact factor
901(top 20%)
papers
22.7K(top 10%)
citations
69(top 10%)
h-index
3.8(top 10%)
impact factor
1.2K
all documents
26.7K
doc citations
110(top 10%)
g-index

Top Articles

#TitleJournalYearCitations
1Exploring customer brand engagement: definition and themesJournal of Strategic Marketing2011860
2Word of mouth: understanding and managing referral marketingJournal of Strategic Marketing1998598
3Social media engagement behaviour: a uses and gratifications perspectiveJournal of Strategic Marketing2016375
4The role of marketing capability in innovation-based competitive strategyJournal of Strategic Marketing2003335
5Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's frameworkJournal of Strategic Marketing1993321
6Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalizationJournal of Strategic Marketing1995252
7Customer relationship management in financial services: towards information-enabled relationship marketingJournal of Strategic Marketing2001239
8Competitive positioning and the resource-based view of the firmJournal of Strategic Marketing1998228
9Exploring consumer adoption of proximity mobile paymentsJournal of Strategic Marketing2015226
10Consumers' true brand loyalty: the central role of commitmentJournal of Strategic Marketing1998203
11A re-examination of the generalizability of the Aaker brand personality measurement frameworkJournal of Strategic Marketing2003201
12Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury BrandsJournal of Strategic Marketing2008194
13Business model innovation vs replication: financial performance implications of strategic emphasesJournal of Strategic Marketing2010193
14Evaluating the purchase behaviour of organic food by young consumers in an emerging market economyJournal of Strategic Marketing2019177
15Facing the backlash: green marketing and strategic reorientation in the 1990sJournal of Strategic Marketing2000174
16Digital marketing strategies that Millennials find appealing, motivating, or just annoyingJournal of Strategic Marketing2011174
17Value-based marketingJournal of Strategic Marketing2000168
18Fashion victim: the impact of fair trade concerns on clothing choiceJournal of Strategic Marketing2006158
19CRM to social CRM: the integration of new technologies into customer relationship managementJournal of Strategic Marketing2014154
20Social media and sports: driving fan engagement with football clubs on FacebookJournal of Strategic Marketing2018153
21The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging marketJournal of Strategic Marketing2017152
22Measuring and managing brand loyaltyJournal of Strategic Marketing2001150
23Toward a 7-P framework for international marketingJournal of Strategic Marketing2020148
24Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economyJournal of Strategic Marketing2018146
25Market orientation and performance: empirical tests in a transition economyJournal of Strategic Marketing1998145
26Trappings versus substance in the greening of marketing planningJournal of Strategic Marketing1999143
27An investigation of the factors leading to the development of marketing capabilities and organizational effectivenessJournal of Strategic Marketing1998141
28Green marketing strategy and the firm's performance: the moderating role of environmental cultureJournal of Strategic Marketing2011141
29Market orientation, innovation and competitive strategies in industrial firmsJournal of Strategic Marketing2001140
30Longitudinal study of green marketing strategies that influence MillennialsJournal of Strategic Marketing2012136
31The impact of internal and external market orientations on firm performanceJournal of Strategic Marketing2009132
32Exploring brand attachment, its determinants and outcomesJournal of Strategic Marketing2014129
33How to engage customers in co-creation: customers’ motivations for collaborative innovationJournal of Strategic Marketing2016125
34Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationshipJournal of Strategic Marketing2010124
35Strategic innovation: the construct, its drivers and its strategic outcomesJournal of Strategic Marketing2003123
36Mainstreaming fair trade: adoption, assimilation, appropriationJournal of Strategic Marketing2006117
37The Effect of Management Commitment to Service Quality on Frontline Employees' Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management ContextJournal of Strategic Marketing2008116
38Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviorsJournal of Strategic Marketing2014112
39The effect of market orientation on positional advantage and organizational performanceJournal of Strategic Marketing2003110
40Issues in conducting marketing strategy researchJournal of Strategic Marketing1995109
41Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’Journal of Strategic Marketing2006105
42Young consumers’ green purchase behaviour in an emerging marketJournal of Strategic Marketing2018105
43Low-cost innovation in emerging marketsJournal of Strategic Marketing2015103
44Perceived intrusiveness in digital advertising: strategic marketing implicationsJournal of Strategic Marketing2010102
45The consumer behavior of luxury goods: a review and research agendaJournal of Strategic Marketing0102
46Closing the marketing strategy to performance gap: the role of brand orientationJournal of Strategic Marketing2007101
47Global markets: does psychic distance matter?Journal of Strategic Marketing2005100
48Identifying fair trade in consumption choiceJournal of Strategic Marketing2006100
49Understanding brands as experiential spaces: axiological implications for marketing strategistsJournal of Strategic Marketing200698
50Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfactionJournal of Strategic Marketing200097