# | Title | Journal | Year | Citations |
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1 | Exploring customer brand engagement: definition and themes | Journal of Strategic Marketing | 2011 | 860 |
2 | Word of mouth: understanding and managing referral marketing | Journal of Strategic Marketing | 1998 | 598 |
3 | Social media engagement behaviour: a uses and gratifications perspective | Journal of Strategic Marketing | 2016 | 375 |
4 | The role of marketing capability in innovation-based competitive strategy | Journal of Strategic Marketing | 2003 | 335 |
5 | Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework | Journal of Strategic Marketing | 1993 | 321 |
6 | Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization | Journal of Strategic Marketing | 1995 | 252 |
7 | Customer relationship management in financial services: towards information-enabled relationship marketing | Journal of Strategic Marketing | 2001 | 239 |
8 | Competitive positioning and the resource-based view of the firm | Journal of Strategic Marketing | 1998 | 228 |
9 | Exploring consumer adoption of proximity mobile payments | Journal of Strategic Marketing | 2015 | 226 |
10 | Consumers' true brand loyalty: the central role of commitment | Journal of Strategic Marketing | 1998 | 203 |
11 | A re-examination of the generalizability of the Aaker brand personality measurement framework | Journal of Strategic Marketing | 2003 | 201 |
12 | Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands | Journal of Strategic Marketing | 2008 | 194 |
13 | Business model innovation vs replication: financial performance implications of strategic emphases | Journal of Strategic Marketing | 2010 | 193 |
14 | Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy | Journal of Strategic Marketing | 2019 | 177 |
15 | Facing the backlash: green marketing and strategic reorientation in the 1990s | Journal of Strategic Marketing | 2000 | 174 |
16 | Digital marketing strategies that Millennials find appealing, motivating, or just annoying | Journal of Strategic Marketing | 2011 | 174 |
17 | Value-based marketing | Journal of Strategic Marketing | 2000 | 168 |
18 | Fashion victim: the impact of fair trade concerns on clothing choice | Journal of Strategic Marketing | 2006 | 158 |
19 | CRM to social CRM: the integration of new technologies into customer relationship management | Journal of Strategic Marketing | 2014 | 154 |
20 | Social media and sports: driving fan engagement with football clubs on Facebook | Journal of Strategic Marketing | 2018 | 153 |
21 | The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market | Journal of Strategic Marketing | 2017 | 152 |
22 | Measuring and managing brand loyalty | Journal of Strategic Marketing | 2001 | 150 |
23 | Toward a 7-P framework for international marketing | Journal of Strategic Marketing | 2020 | 148 |
24 | Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy | Journal of Strategic Marketing | 2018 | 146 |
25 | Market orientation and performance: empirical tests in a transition economy | Journal of Strategic Marketing | 1998 | 145 |
26 | Trappings versus substance in the greening of marketing planning | Journal of Strategic Marketing | 1999 | 143 |
27 | An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness | Journal of Strategic Marketing | 1998 | 141 |
28 | Green marketing strategy and the firm's performance: the moderating role of environmental culture | Journal of Strategic Marketing | 2011 | 141 |
29 | Market orientation, innovation and competitive strategies in industrial firms | Journal of Strategic Marketing | 2001 | 140 |
30 | Longitudinal study of green marketing strategies that influence Millennials | Journal of Strategic Marketing | 2012 | 136 |
31 | The impact of internal and external market orientations on firm performance | Journal of Strategic Marketing | 2009 | 132 |
32 | Exploring brand attachment, its determinants and outcomes | Journal of Strategic Marketing | 2014 | 129 |
33 | How to engage customers in co-creation: customers’ motivations for collaborative innovation | Journal of Strategic Marketing | 2016 | 125 |
34 | Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship | Journal of Strategic Marketing | 2010 | 124 |
35 | Strategic innovation: the construct, its drivers and its strategic outcomes | Journal of Strategic Marketing | 2003 | 123 |
36 | Mainstreaming fair trade: adoption, assimilation, appropriation | Journal of Strategic Marketing | 2006 | 117 |
37 | The Effect of Management Commitment to Service Quality on Frontline Employees' Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Context | Journal of Strategic Marketing | 2008 | 116 |
38 | Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors | Journal of Strategic Marketing | 2014 | 112 |
39 | The effect of market orientation on positional advantage and organizational performance | Journal of Strategic Marketing | 2003 | 110 |
40 | Issues in conducting marketing strategy research | Journal of Strategic Marketing | 1995 | 109 |
41 | Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’ | Journal of Strategic Marketing | 2006 | 105 |
42 | Young consumers’ green purchase behaviour in an emerging market | Journal of Strategic Marketing | 2018 | 105 |
43 | Low-cost innovation in emerging markets | Journal of Strategic Marketing | 2015 | 103 |
44 | Perceived intrusiveness in digital advertising: strategic marketing implications | Journal of Strategic Marketing | 2010 | 102 |
45 | The consumer behavior of luxury goods: a review and research agenda | Journal of Strategic Marketing | 0 | 102 |
46 | Closing the marketing strategy to performance gap: the role of brand orientation | Journal of Strategic Marketing | 2007 | 101 |
47 | Global markets: does psychic distance matter? | Journal of Strategic Marketing | 2005 | 100 |
48 | Identifying fair trade in consumption choice | Journal of Strategic Marketing | 2006 | 100 |
49 | Understanding brands as experiential spaces: axiological implications for marketing strategists | Journal of Strategic Marketing | 2006 | 98 |
50 | Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction | Journal of Strategic Marketing | 2000 | 97 |