| # | Title | Journal | Year | Citations |
|---|
|
| 1 | Relational network brands: Towards a conceptual model of place brands | Journal of Vacation Marketing | 2004 | 491 |
| 2 | Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry | Journal of Vacation Marketing | 2001 | 392 |
| 3 | Destination branding and the role of the stakeholders: The case of New Zealand | Journal of Vacation Marketing | 2003 | 359 |
| 4 | Branding the nation: What is being branded? | Journal of Vacation Marketing | 2006 | 343 |
| 5 | Movie-induced tourism: The challenge of measurement and other issues | Journal of Vacation Marketing | 2001 | 305 |
| 6 | Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort | Journal of Vacation Marketing | 2008 | 297 |
| 7 | Measurement of tourist satisfaction with restaurant services: A segment-based approach | Journal of Vacation Marketing | 2003 | 295 |
| 8 | An analysis of wine festival attendees’ motivations: A synergy of wine, travel and special events? | Journal of Vacation Marketing | 2005 | 233 |
| 9 | Examining the mediating role of festival visitors’ satisfaction in the relationship between service quality and behavioral intentions | Journal of Vacation Marketing | 2006 | 233 |
| 10 | Destination brands vs destination images: Do we know what we mean? | Journal of Vacation Marketing | 2006 | 228 |
| 11 | Experience economy constructs as a framework for understanding wine tourism | Journal of Vacation Marketing | 2012 | 222 |
| 12 | Ethical and responsible tourism: Consumer trends in the UK | Journal of Vacation Marketing | 2003 | 208 |
| 13 | Understanding barriers to leisure travel: Tourist fears as a marketing basis | Journal of Vacation Marketing | 2005 | 180 |
| 14 | Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention | Journal of Vacation Marketing | 2009 | 169 |
| 15 | Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound market | Journal of Vacation Marketing | 2004 | 164 |
| 16 | The impact of social media on destination branding | Journal of Vacation Marketing | 2012 | 164 |
| 17 | Analysis of travel bloggers' characteristics and their communication about Austria as a tourism destination | Journal of Vacation Marketing | 2008 | 161 |
| 18 | Believe it or not: Credibility of blogs in tourism | Journal of Vacation Marketing | 2008 | 161 |
| 19 | Credibility of online reviews and initial trust | Journal of Vacation Marketing | 2012 | 160 |
| 20 | The takeoff of social media in tourism | Journal of Vacation Marketing | 2012 | 159 |
| 21 | Food tourism value: Investigating the factors that influence tourists to revisit | Journal of Vacation Marketing | 2020 | 158 |
| 22 | Tourist purchase decision involvement and information preferences | Journal of Vacation Marketing | 2004 | 148 |
| 23 | Predicting destination choice — A discussion of destination loyalty | Journal of Vacation Marketing | 1999 | 144 |
| 24 | An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists | Journal of Vacation Marketing | 2009 | 144 |
| 25 | Content, context and co-creation | Journal of Vacation Marketing | 2015 | 141 |
| 26 | Destination marketing organisations—Connecting the experience rather than promoting the place | Journal of Vacation Marketing | 2002 | 138 |
| 27 | Shopping as a destination attraction: An empirical examination of the role of shopping in tourists’ destination choice and experience | Journal of Vacation Marketing | 2004 | 137 |
| 28 | Tourist satisfaction: A view from a mixed international guided package tour | Journal of Vacation Marketing | 2005 | 133 |
| 29 | Managing customer satisfaction and retention: A case of tourist destinations, Turkey | Journal of Vacation Marketing | 2001 | 129 |
| 30 | Predictors of tourists’ shopping behaviour: Examination of socio-demographic characteristics and trip typologies | Journal of Vacation Marketing | 2004 | 127 |
| 31 | The `blogosphere' as a market research tool for tourism destinations: A case study of Australia's Northern Territory | Journal of Vacation Marketing | 2008 | 127 |
| 32 | Senior travellers: Tourism activities and shopping behaviours | Journal of Vacation Marketing | 2004 | 126 |
| 33 | Film tourism and destination marketing: The case of Captain Corelli's Mandolin | Journal of Vacation Marketing | 2006 | 125 |
| 34 | Scary food: Commodifying culinary heritage as meal adventures in tourism | Journal of Vacation Marketing | 2009 | 123 |
| 35 | Reflections on tourist satisfaction research: Past, present and future | Journal of Vacation Marketing | 2002 | 120 |
| 36 | Experience use history as a segmentation tool to examine golf travellers' satisfaction, perceived value and repurchase intentions | Journal of Vacation Marketing | 2002 | 117 |
| 37 | The influence of children on vacation travel patterns | Journal of Vacation Marketing | 2001 | 116 |
| 38 | Individualism/collectivism as a moderating factor to the self-image congruity concept | Journal of Vacation Marketing | 2004 | 116 |
| 39 | Destination branding, niche marketing and national image projection in Central and Eastern Europe | Journal of Vacation Marketing | 1999 | 112 |
| 40 | Marketing and destination growth: A symbiotic relationship or simple coincidence? | Journal of Vacation Marketing | 2003 | 111 |
| 41 | Festival tourism in the United Arab Emirates: First-time versus repeat visitor perceptions | Journal of Vacation Marketing | 2004 | 111 |
| 42 | Understanding attitudes towards leisure travel and the constraints faced by senior Koreans | Journal of Vacation Marketing | 2005 | 109 |
| 43 | Packaging places: Designing heritage trails using an experience economy perspective to maximize visitor engagement | Journal of Vacation Marketing | 2007 | 107 |
| 44 | Involvement: Travel motivation and destination selection | Journal of Vacation Marketing | 1999 | 104 |
| 45 | Destination competitiveness: An exploratory examination of South Australia’s core attractions | Journal of Vacation Marketing | 1999 | 103 |
| 46 | Image formation, information sources and an iconic Australian tourist destination | Journal of Vacation Marketing | 2005 | 102 |
| 47 | Sustainability marketing myopia | Journal of Vacation Marketing | 2015 | 99 |
| 48 | Tourists’ and retailers’ perceptions of souvenirs | Journal of Vacation Marketing | 2004 | 98 |
| 49 | East versus West: A comparison of online destination marketing in China and the USA | Journal of Vacation Marketing | 2004 | 97 |
| 50 | Mobile-mediated virtual experience in tourism: Concept, typology and applications | Journal of Vacation Marketing | 2009 | 97 |
