1.1(top 13%)
Impact Factor
1.2(top 13%)
extended IF
29(top 13%)
H-Index
197
authors
958
papers
5.8K
citations
1.6K
citing journals
3K
citing authors

Most Cited Articles of Health Marketing Quarterly

TitleYearCitations
Factors influencing healthy eating habits among college students: an application of the health belief model2009155
Understanding health literacy for strategic health marketing: eHealth literacy, health disparities, and the digital divide2008152
Changing drivers' intentions and behaviours using fear-based driver fatigue advertisements200266
The applicability of SERVQUAL in different health care environments199964
Best practices of total quality management implementation in health care settings201163
Trust in online prescription drug information among internet users: the impact on information search behavior after exposure to direct-to-consumer advertising200261
Adding a competitive dimension to importance-performance analysis: an application to traditional health care systems199161
Traveling abroad for medical care: U.S. medical tourists' expectations and perceptions of service quality201153
Tackling no-show behavior: a market-driven approach199849
Media credibility and informativeness of direct-to-consumer prescription drug advertising200443
Applying social marketing principles to understand the effects of the radio diaries program in reducing HIV/AIDS stigma in Malawi200840
An improved scale for assessing patients' trust in their physician200140
Measuring patient-perceived hospital service quality: validity and managerial usefulness of HCAHPS scales201438
Benefit and risk information in prescription drug advertising: review of empirical studies and marketing implications200038
Dimensions of patient empowerment: implications for professional services marketing200037
A social marketing approach to changing mental health practices directed at youth and adolescents200435
Physicians' decision process for drug prescription and the impact of pharmaceutical marketing mix instruments200535
Fear, coping, and information: a pilot study on motivating a healthy response200235
Utilization of physician health care services in Mexico by U.S. Hispanic border residents200235
Patient satisfaction and health status200134
The effects of message framing, involvement, and nicotine dependence on anti-smoking public service announcements201132
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources200932
Factors influencing consumers' selection of a primary care physician200232
Factors related to nurse retention and turnover: an updated study199832
Strategic use of communication to market cancer prevention and control to vulnerable populations200831