5.1(top 5%)
impact factor
998(top 20%)
papers
42.6K(top 10%)
citations
102(top 5%)
h-index
5.7(top 5%)
impact factor
1.2K
all documents
46.6K
doc citations
162(top 5%)
g-index

Top Articles

#TitleJournalYearCitations
1Interventions to Break and Create Consumer HabitsJournal of Public Policy and Marketing2006831
2Privacy Concerns and Consumer Willingness to Provide Personal InformationJournal of Public Policy and Marketing2000732
3The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious BehaviorsJournal of Public Policy and Marketing1991663
4Marketing Social Marketing in the Social Change MarketplaceJournal of Public Policy and Marketing2002659
5A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially ConcernedJournal of Public Policy and Marketing1998646
6Building Brand Equity through Corporate Societal MarketingJournal of Public Policy and Marketing2002619
7Social Marketing: Its Definition and DomainJournal of Public Policy and Marketing1994565
8Sustainable Consumption: Opportunities for Consumer Research and Public PolicyJournal of Public Policy and Marketing2011553
9Determining the Appropriate Response to Evidence of Public Concern: The Case of Food SafetyJournal of Public Policy and Marketing1992502
10Dimensions of Privacy Concern among Online ConsumersJournal of Public Policy and Marketing2000439
11The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and BehaviorJournal of Public Policy and Marketing2001432
12From Nutrients to Nurturance: A Conceptual Introduction to Food Well-BeingJournal of Public Policy and Marketing2011386
13The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental DataJournal of Public Policy and Marketing1999380
14An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged ProductsJournal of Public Policy and Marketing1991377
15Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible BehaviorsJournal of Public Policy and Marketing1992377
16Scholarly Research in Marketing: Exploring the “4 Eras” of Thought DevelopmentJournal of Public Policy and Marketing2003368
17Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract FrameworkJournal of Public Policy and Marketing1993320
18Dishonesty in Everyday Life and Its Policy ImplicationsJournal of Public Policy and Marketing2006300
19Consumer Online Privacy: Legal and Ethical IssuesJournal of Public Policy and Marketing2000279
20Privacy: Recognition of a Consumer RightJournal of Public Policy and Marketing1991274
21Characterizing Participants in Activities Protecting the Environment: A Focus on Donating, Recycling, and Conservation BehaviorsJournal of Public Policy and Marketing1991264
22Behavioral Economics and Marketing in Aid of Decision Making among the PoorJournal of Public Policy and Marketing2006256
23Designing Effective Health Communications: A Meta-AnalysisJournal of Public Policy and Marketing2008254
24Brands Taking a Stand: Authentic Brand Activism or Woke Washing?Journal of Public Policy and Marketing2020253
25Internet Privacy and Security: An Examination of Online Retailer DisclosuresJournal of Public Policy and Marketing2000250
26The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young AdultsJournal of Public Policy and Marketing2005246
27Internet Marketing, Business Models, and Public PolicyJournal of Public Policy and Marketing2000244
28An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert MarketingJournal of Public Policy and Marketing2008242
29Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and PromotionJournal of Public Policy and Marketing2005241
30The Dark Side of Choice: When Choice Impairs Social WelfareJournal of Public Policy and Marketing2006237
31The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social EntrepreneurshipJournal of Public Policy and Marketing2012229
32Implications of the Revised Definition of Marketing: From Exchange to Value CreationJournal of Public Policy and Marketing2007226
33Protecting Privacy Online: Is Self-Regulation Working?Journal of Public Policy and Marketing2000214
34What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?Journal of Public Policy and Marketing2005210
35Antecedents and Consequences of Risky Credit Behavior among College Students: Application and Extension of the Theory of Planned BehaviorJournal of Public Policy and Marketing2011208
36From Market Orientation to Stakeholder OrientationJournal of Public Policy and Marketing2010200
37Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice ExperimentJournal of Public Policy and Marketing2000199
38Meta-Analyses of the Effectiveness of Warning LabelsJournal of Public Policy and Marketing2004196
39Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical ResearchJournal of Public Policy and Marketing1994194
40How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health ConsciousnessJournal of Public Policy and Marketing2015193
41Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for ActionJournal of Public Policy and Marketing1999190
42The Online Marketing of Food to Children: Is It Just Fun and Games?Journal of Public Policy and Marketing2007188
43Understanding how Graphic Pictorial Warnings Work on Cigarette PackagingJournal of Public Policy and Marketing2010187
44Environmental Advertising Claims: A Preliminary InvestigationJournal of Public Policy and Marketing1991184
45Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and TrustJournal of Public Policy and Marketing2000175
46The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product EvaluationsJournal of Public Policy and Marketing1997172
47Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition SymbolsJournal of Public Policy and Marketing2011171
48A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education ActJournal of Public Policy and Marketing1996169
49The 70% Majority: Enduring Consumer Beliefs about AdvertisingJournal of Public Policy and Marketing1994167
50Materialism, Transformation Expectations, and Spending: Implications for Credit UseJournal of Public Policy and Marketing2011167