# | Title | Journal | Year | Citations |
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1 | Interventions to Break and Create Consumer Habits | Journal of Public Policy and Marketing | 2006 | 831 |
2 | Privacy Concerns and Consumer Willingness to Provide Personal Information | Journal of Public Policy and Marketing | 2000 | 732 |
3 | The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors | Journal of Public Policy and Marketing | 1991 | 663 |
4 | Marketing Social Marketing in the Social Change Marketplace | Journal of Public Policy and Marketing | 2002 | 659 |
5 | A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned | Journal of Public Policy and Marketing | 1998 | 646 |
6 | Building Brand Equity through Corporate Societal Marketing | Journal of Public Policy and Marketing | 2002 | 619 |
7 | Social Marketing: Its Definition and Domain | Journal of Public Policy and Marketing | 1994 | 565 |
8 | Sustainable Consumption: Opportunities for Consumer Research and Public Policy | Journal of Public Policy and Marketing | 2011 | 553 |
9 | Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety | Journal of Public Policy and Marketing | 1992 | 502 |
10 | Dimensions of Privacy Concern among Online Consumers | Journal of Public Policy and Marketing | 2000 | 439 |
11 | The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior | Journal of Public Policy and Marketing | 2001 | 432 |
12 | From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being | Journal of Public Policy and Marketing | 2011 | 386 |
13 | The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data | Journal of Public Policy and Marketing | 1999 | 380 |
14 | An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products | Journal of Public Policy and Marketing | 1991 | 377 |
15 | Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors | Journal of Public Policy and Marketing | 1992 | 377 |
16 | Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development | Journal of Public Policy and Marketing | 2003 | 368 |
17 | Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework | Journal of Public Policy and Marketing | 1993 | 320 |
18 | Dishonesty in Everyday Life and Its Policy Implications | Journal of Public Policy and Marketing | 2006 | 300 |
19 | Consumer Online Privacy: Legal and Ethical Issues | Journal of Public Policy and Marketing | 2000 | 279 |
20 | Privacy: Recognition of a Consumer Right | Journal of Public Policy and Marketing | 1991 | 274 |
21 | Characterizing Participants in Activities Protecting the Environment: A Focus on Donating, Recycling, and Conservation Behaviors | Journal of Public Policy and Marketing | 1991 | 264 |
22 | Behavioral Economics and Marketing in Aid of Decision Making among the Poor | Journal of Public Policy and Marketing | 2006 | 256 |
23 | Designing Effective Health Communications: A Meta-Analysis | Journal of Public Policy and Marketing | 2008 | 254 |
24 | Brands Taking a Stand: Authentic Brand Activism or Woke Washing? | Journal of Public Policy and Marketing | 2020 | 253 |
25 | Internet Privacy and Security: An Examination of Online Retailer Disclosures | Journal of Public Policy and Marketing | 2000 | 250 |
26 | The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults | Journal of Public Policy and Marketing | 2005 | 246 |
27 | Internet Marketing, Business Models, and Public Policy | Journal of Public Policy and Marketing | 2000 | 244 |
28 | An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing | Journal of Public Policy and Marketing | 2008 | 242 |
29 | Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion | Journal of Public Policy and Marketing | 2005 | 241 |
30 | The Dark Side of Choice: When Choice Impairs Social Welfare | Journal of Public Policy and Marketing | 2006 | 237 |
31 | The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship | Journal of Public Policy and Marketing | 2012 | 229 |
32 | Implications of the Revised Definition of Marketing: From Exchange to Value Creation | Journal of Public Policy and Marketing | 2007 | 226 |
33 | Protecting Privacy Online: Is Self-Regulation Working? | Journal of Public Policy and Marketing | 2000 | 214 |
34 | What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising? | Journal of Public Policy and Marketing | 2005 | 210 |
35 | Antecedents and Consequences of Risky Credit Behavior among College Students: Application and Extension of the Theory of Planned Behavior | Journal of Public Policy and Marketing | 2011 | 208 |
36 | From Market Orientation to Stakeholder Orientation | Journal of Public Policy and Marketing | 2010 | 200 |
37 | Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment | Journal of Public Policy and Marketing | 2000 | 199 |
38 | Meta-Analyses of the Effectiveness of Warning Labels | Journal of Public Policy and Marketing | 2004 | 196 |
39 | Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research | Journal of Public Policy and Marketing | 1994 | 194 |
40 | How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness | Journal of Public Policy and Marketing | 2015 | 193 |
41 | Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action | Journal of Public Policy and Marketing | 1999 | 190 |
42 | The Online Marketing of Food to Children: Is It Just Fun and Games? | Journal of Public Policy and Marketing | 2007 | 188 |
43 | Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging | Journal of Public Policy and Marketing | 2010 | 187 |
44 | Environmental Advertising Claims: A Preliminary Investigation | Journal of Public Policy and Marketing | 1991 | 184 |
45 | Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust | Journal of Public Policy and Marketing | 2000 | 175 |
46 | The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations | Journal of Public Policy and Marketing | 1997 | 172 |
47 | Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols | Journal of Public Policy and Marketing | 2011 | 171 |
48 | A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act | Journal of Public Policy and Marketing | 1996 | 169 |
49 | The 70% Majority: Enduring Consumer Beliefs about Advertising | Journal of Public Policy and Marketing | 1994 | 167 |
50 | Materialism, Transformation Expectations, and Spending: Implications for Credit Use | Journal of Public Policy and Marketing | 2011 | 167 |