# | Title | Journal | Year | Citations |
---|
1 | Experiential Marketing | Journal of Marketing Management | 1999 | 1,588 |
2 | Celebrity Endorsement: A Literature Review | Journal of Marketing Management | 1999 | 929 |
3 | Demystifying customer brand engagement: Exploring the loyalty nexus | Journal of Marketing Management | 2011 | 869 |
4 | Value‐driven relational marketing: From products to resources and competencies | Journal of Marketing Management | 1997 | 570 |
5 | Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation | Journal of Marketing Management | 1999 | 527 |
6 | Quo Vadis, marketing? Toward a relationship marketing paradigm | Journal of Marketing Management | 1994 | 467 |
7 | Measuring market orientation: A multi‐factor, multi‐item approach | Journal of Marketing Management | 1994 | 422 |
8 | Brand Orientation: A Mindset for Building Brands into Strategic Resources | Journal of Marketing Management | 1999 | 415 |
9 | Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model | Journal of Marketing Management | 2004 | 407 |
10 | Corporate Identity and the Advent of Corporate Marketing | Journal of Marketing Management | 1998 | 405 |
11 | Defining A "Brand": Beyond The Literature With Experts' Interpretations | Journal of Marketing Management | 1998 | 397 |
12 | Religious Influences on Shopping Behaviour: An Exploratory Study | Journal of Marketing Management | 2004 | 386 |
13 | Measures of international competitiveness: A critical survey∗ † | Journal of Marketing Management | 1988 | 349 |
14 | A new approach to the corporate image management process | Journal of Marketing Management | 1989 | 342 |
15 | Conceptualising value co-creation: A journey to the 1970s and back to the future | Journal of Marketing Management | 2012 | 324 |
16 | Capturing consumer engagement: duality, dimensionality and measurement | Journal of Marketing Management | 2016 | 317 |
17 | Charitable Giving: Towards a Model of Donor Behaviour | Journal of Marketing Management | 1999 | 302 |
18 | Antecedents of consumer brand engagement and brand loyalty | Journal of Marketing Management | 2016 | 278 |
19 | The Marketing Mix Revisited: Towards the 21st Century Marketing | Journal of Marketing Management | 2006 | 270 |
20 | Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour | Journal of Marketing Management | 2010 | 266 |
21 | Emotions as determinants of electric car usage intention | Journal of Marketing Management | 2012 | 262 |
22 | Sustainability marketing research: past, present and future | Journal of Marketing Management | 2014 | 258 |
23 | Towards a paradigm shift in marketing? An examination of current marketing practices | Journal of Marketing Management | 1997 | 251 |
24 | Experience marketing: a review and reassessment | Journal of Marketing Management | 2009 | 250 |
25 | Relationship Marketing Theory: Its Roots and Direction | Journal of Marketing Management | 2000 | 248 |
26 | Employer branding: strategic implications for staff recruitment | Journal of Marketing Management | 2010 | 247 |
27 | Internal marketing: Concepts, measurement and application | Journal of Marketing Management | 1995 | 242 |
28 | Internet marketing in the internationalisation of UK SMEs | Journal of Marketing Management | 1997 | 238 |
29 | The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers | Journal of Marketing Management | 2000 | 238 |
30 | It takes a marketplace community to raise brand commitment: the role of online communities | Journal of Marketing Management | 2008 | 238 |
31 | The scope of internal marketing: Defining the boundary between marketing and human resource management | Journal of Marketing Management | 1993 | 237 |
32 | Review and Critical Assessment of Research on Marketing and the Environment | Journal of Marketing Management | 1998 | 237 |
33 | Understanding contemporary marketing: Development of a classification scheme | Journal of Marketing Management | 1997 | 228 |
34 | Consumer-based Brand Equity: Development and Validation of a Measurement Instrument | Journal of Marketing Management | 2002 | 227 |
35 | Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms | Journal of Marketing Management | 2013 | 226 |
36 | Competing through relationships: Grounding relationship marketing in resource‐advantage theory | Journal of Marketing Management | 1997 | 225 |
37 | Internationalization of retailing operations | Journal of Marketing Management | 1994 | 221 |
38 | Customer Relationship Management: from Strategy to Implementation | Journal of Marketing Management | 2006 | 215 |
39 | Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design | Journal of Marketing Management | 2007 | 214 |
40 | The rise of inconspicuous consumption | Journal of Marketing Management | 2015 | 213 |
41 | ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing | Journal of Marketing Management | 2020 | 212 |
42 | ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications | Journal of Marketing Management | 2016 | 211 |
43 | The four Rs of place branding | Journal of Marketing Management | 2011 | 208 |
44 | The Acid Test of Corporate Identity Management™ | Journal of Marketing Management | 1999 | 204 |
45 | Towards a strategic place brand-management model | Journal of Marketing Management | 2011 | 204 |
46 | Relationship marketing in consumer markets | Journal of Marketing Management | 1996 | 198 |
47 | Value co-creation with Internet of things technology in the retail industry | Journal of Marketing Management | 2017 | 197 |
48 | Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches | Journal of Marketing Management | 2010 | 195 |
49 | Marketing Performance Measures: History and Interrelationships | Journal of Marketing Management | 1999 | 192 |
50 | Factors for Success in Customer Relationship Management (CRM) Systems | Journal of Marketing Management | 2002 | 191 |