3.3(top 10%)
impact factor
2.0K(top 10%)
papers
70.5K(top 5%)
citations
113(top 5%)
h-index
3.5(top 10%)
impact factor
2.5K
all documents
78.5K
doc citations
175(top 5%)
g-index

Top Articles

#TitleJournalYearCitations
1Experiential MarketingJournal of Marketing Management19991,588
2Celebrity Endorsement: A Literature ReviewJournal of Marketing Management1999929
3Demystifying customer brand engagement: Exploring the loyalty nexusJournal of Marketing Management2011869
4Value‐driven relational marketing: From products to resources and competenciesJournal of Marketing Management1997570
5Brand Management Through Narrowing the Gap Between Brand Identity and Brand ReputationJournal of Marketing Management1999527
6Quo Vadis, marketing? Toward a relationship marketing paradigmJournal of Marketing Management1994467
7Measuring market orientation: A multi‐factor, multi‐item approachJournal of Marketing Management1994422
8Brand Orientation: A Mindset for Building Brands into Strategic ResourcesJournal of Marketing Management1999415
9Customer Satisfaction, Service Quality and Perceived Value: An Integrative ModelJournal of Marketing Management2004407
10Corporate Identity and the Advent of Corporate MarketingJournal of Marketing Management1998405
11Defining A "Brand": Beyond The Literature With Experts' InterpretationsJournal of Marketing Management1998397
12Religious Influences on Shopping Behaviour: An Exploratory StudyJournal of Marketing Management2004386
13Measures of international competitiveness: A critical survey∗ †Journal of Marketing Management1988349
14A new approach to the corporate image management processJournal of Marketing Management1989342
15Conceptualising value co-creation: A journey to the 1970s and back to the futureJournal of Marketing Management2012324
16Capturing consumer engagement: duality, dimensionality and measurementJournal of Marketing Management2016317
17Charitable Giving: Towards a Model of Donor BehaviourJournal of Marketing Management1999302
18Antecedents of consumer brand engagement and brand loyaltyJournal of Marketing Management2016278
19The Marketing Mix Revisited: Towards the 21st Century MarketingJournal of Marketing Management2006270
20Antecedents and outcomes of consumer environmentally friendly attitudes and behaviourJournal of Marketing Management2010266
21Emotions as determinants of electric car usage intentionJournal of Marketing Management2012262
22Sustainability marketing research: past, present and futureJournal of Marketing Management2014258
23Towards a paradigm shift in marketing? An examination of current marketing practicesJournal of Marketing Management1997251
24Experience marketing: a review and reassessmentJournal of Marketing Management2009250
25Relationship Marketing Theory: Its Roots and DirectionJournal of Marketing Management2000248
26Employer branding: strategic implications for staff recruitmentJournal of Marketing Management2010247
27Internal marketing: Concepts, measurement and applicationJournal of Marketing Management1995242
28Internet marketing in the internationalisation of UK SMEsJournal of Marketing Management1997238
29The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical ConsumersJournal of Marketing Management2000238
30It takes a marketplace community to raise brand commitment: the role of online communitiesJournal of Marketing Management2008238
31The scope of internal marketing: Defining the boundary between marketing and human resource managementJournal of Marketing Management1993237
32Review and Critical Assessment of Research on Marketing and the EnvironmentJournal of Marketing Management1998237
33Understanding contemporary marketing: Development of a classification schemeJournal of Marketing Management1997228
34Consumer-based Brand Equity: Development and Validation of a Measurement InstrumentJournal of Marketing Management2002227
35Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platformsJournal of Marketing Management2013226
36Competing through relationships: Grounding relationship marketing in resource‐advantage theoryJournal of Marketing Management1997225
37Internationalization of retailing operationsJournal of Marketing Management1994221
38Customer Relationship Management: from Strategy to ImplementationJournal of Marketing Management2006215
39Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging designJournal of Marketing Management2007214
40The rise of inconspicuous consumptionJournal of Marketing Management2015213
41‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketingJournal of Marketing Management2020212
42‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applicationsJournal of Marketing Management2016211
43The four Rs of place brandingJournal of Marketing Management2011208
44The Acid Test of Corporate Identity Management™Journal of Marketing Management1999204
45Towards a strategic place brand-management modelJournal of Marketing Management2011204
46Relationship marketing in consumer marketsJournal of Marketing Management1996198
47Value co-creation with Internet of things technology in the retail industryJournal of Marketing Management2017197
48Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approachesJournal of Marketing Management2010195
49Marketing Performance Measures: History and InterrelationshipsJournal of Marketing Management1999192
50Factors for Success in Customer Relationship Management (CRM) SystemsJournal of Marketing Management2002191