| # | Title | Journal | Year | Citations |
|---|
| 1 | A Service Quality Model and its Marketing Implications | European Journal of Marketing | 1984 | 4,122 |
| 2 | The value concept and relationship marketing | European Journal of Marketing | 1996 | 1,420 |
| 3 | Predictive model assessment in PLS-SEM: guidelines for using PLSpredict | European Journal of Marketing | 2019 | 1,272 |
| 4 | Service loyalty | European Journal of Marketing | 2002 | 1,066 |
| 5 | Consumer perceived risk: conceptualisations and models | European Journal of Marketing | 1999 | 1,047 |
| 6 | Customer repurchase intention | European Journal of Marketing | 2003 | 1,043 |
| 7 | SERVQUAL: review, critique, research agenda | European Journal of Marketing | 1996 | 993 |
| 8 | The Development of Buyer‐Seller Relationships in Industrial Markets | European Journal of Marketing | 1980 | 860 |
| 9 | Consumer Behaviour in Tourism | European Journal of Marketing | 1987 | 859 |
| 10 | Perceived Risk: Further Considerations for the Marketing Discipline | European Journal of Marketing | 1993 | 832 |
| 11 | On the relationship between store image, store satisfaction and store loyalty | European Journal of Marketing | 1998 | 817 |
| 12 | The internationalization of small computer software firms | European Journal of Marketing | 1995 | 816 |
| 13 | Growing the entrepreneurial firm | European Journal of Marketing | 1995 | 786 |
| 14 | Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog | European Journal of Marketing | 2001 | 784 |
| 15 | Brand trust in the context of consumer loyalty | European Journal of Marketing | 2001 | 779 |
| 16 | Antecedents and consequences of trust and satisfaction in buyer‐seller relationships | European Journal of Marketing | 1998 | 758 |
| 17 | The effects of organizational formalization on organizational commitment and work alienation in US, Japanese and Korean industrial salesforces | European Journal of Marketing | 1996 | 734 |
| 18 | How to Design a Service | European Journal of Marketing | 1982 | 730 |
| 19 | The link between green purchasing decisions and measures of environmental consciousness | European Journal of Marketing | 1996 | 685 |
| 20 | Rethinking some of the rethinking of partial least squares | European Journal of Marketing | 2019 | 684 |
| 21 | Tribal marketing | European Journal of Marketing | 2002 | 653 |
| 22 | Community and consumption | European Journal of Marketing | 1997 | 640 |
| 23 | Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” | European Journal of Marketing | 2006 | 630 |
| 24 | Corporate brands: what are they? What of them? | European Journal of Marketing | 2003 | 596 |
| 25 | Corporate branding and corporate brand performance | European Journal of Marketing | 2001 | 566 |
| 26 | Processes of a case study methodology for postgraduate research in marketing | European Journal of Marketing | 1998 | 536 |
| 27 | Relationship value and relationship quality | European Journal of Marketing | 2006 | 535 |
| 28 | Grounded theory, ethnography and phenomenology | European Journal of Marketing | 2005 | 528 |
| 29 | New service development: a review of the literature and annotated bibliography | European Journal of Marketing | 1998 | 525 |
| 30 | An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty | European Journal of Marketing | 1993 | 524 |
| 31 | Cross‐national Evaluation of Made‐in Concept Using Multiple Cues | European Journal of Marketing | 1993 | 523 |
| 32 | Advertising Effects and Effectiveness | European Journal of Marketing | 1993 | 515 |
| 33 | Bringing the corporation into corporate branding | European Journal of Marketing | 2003 | 510 |
| 34 | A stakeholder model for implementing social responsibility in marketing | European Journal of Marketing | 2005 | 506 |
| 35 | Measuring the quality of relationships in consumer services: an empirical study | European Journal of Marketing | 2003 | 502 |
| 36 | Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty | European Journal of Marketing | 2007 | 499 |
| 37 | Relations between organizational culture, identity and image | European Journal of Marketing | 1997 | 498 |
| 38 | The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market | European Journal of Marketing | 2005 | 497 |
| 39 | Environmentally responsible purchase behaviour: a test of a consumer model | European Journal of Marketing | 2000 | 485 |
| 40 | Linking perceived service quality and service loyalty: a multi‐dimensional perspective | European Journal of Marketing | 1999 | 467 |
| 41 | Celebrity endorsement, brand credibility and brand equity | European Journal of Marketing | 2011 | 466 |
| 42 | An Applied Service Marketing Theory | European Journal of Marketing | 1982 | 463 |
| 43 | Relations between organizational culture, identity and image | European Journal of Marketing | 1997 | 462 |
| 44 | Country of origin marketing over the product life cycle | European Journal of Marketing | 1996 | 460 |
| 45 | Taiwanese Consumers’ Perceptions of Product Information Cues | European Journal of Marketing | 1994 | 455 |
| 46 | Role of electronic trust in online retailing | European Journal of Marketing | 2007 | 436 |
| 47 | Corporate marketing | European Journal of Marketing | 2006 | 428 |
| 48 | A motivational process model of product involvement and consumer risk perception | European Journal of Marketing | 2001 | 426 |
| 49 | The importance of packaging attributes: a conjoint analysis approach | European Journal of Marketing | 2007 | 424 |
| 50 | A Service‐Orientated Approach to Marketing of Services | European Journal of Marketing | 1978 | 419 |
