| # | Title | Journal | Year | Citations |
|---|
|
| 1 | Learning orientation, firm innovation capability, and firm performance | Industrial Marketing Management | 2002 | 2,071 |
| 2 | Issues in Supply Chain Management | Industrial Marketing Management | 2000 | 1,957 |
| 3 | The Agile Supply Chain | Industrial Marketing Management | 2000 | 1,506 |
| 4 | Innovativeness: Its antecedents and impact on business performance | Industrial Marketing Management | 2004 | 1,433 |
| 5 | ”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously | Industrial Marketing Management | 2000 | 1,400 |
| 6 | Innovativeness: Its antecedents and impact on business performance | Industrial Marketing Management | 2004 | 1,155 |
| 7 | It's all B2B…and beyond: Toward a systems perspective of the market | Industrial Marketing Management | 2011 | 1,111 |
| 8 | From goods to service(s): Divergences and convergences of logics | Industrial Marketing Management | 2008 | 730 |
| 9 | Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth | Industrial Marketing Management | 2007 | 725 |
| 10 | The role of trust and relationship structure in improving supply chain responsiveness | Industrial Marketing Management | 2002 | 718 |
| 11 | The impact of information technology on supply chain capabilities and firm performance: A resource-based view | Industrial Marketing Management | 2006 | 696 |
| 12 | Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands | Industrial Marketing Management | 2011 | 690 |
| 13 | Critical realism in case study research | Industrial Marketing Management | 2010 | 667 |
| 14 | Value Creation in Buyer–Seller Relationships | Industrial Marketing Management | 2001 | 634 |
| 15 | Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data | Industrial Marketing Management | 2018 | 619 |
| 16 | Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process | Industrial Marketing Management | 2012 | 596 |
| 17 | The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis | Industrial Marketing Management | 2004 | 594 |
| 18 | The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective | Industrial Marketing Management | 2007 | 591 |
| 19 | Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment | Industrial Marketing Management | 2009 | 567 |
| 20 | Innovation through institutionalization: A service ecosystems perspective | Industrial Marketing Management | 2015 | 562 |
| 21 | Managing in complex business networks | Industrial Marketing Management | 2004 | 509 |
| 22 | Modeling agility of supply chain | Industrial Marketing Management | 2007 | 500 |
| 23 | A service perspective on business relationships: The value creation, interaction and marketing interface | Industrial Marketing Management | 2011 | 496 |
| 24 | Boosting servitization through digitization: Pathways and dynamic resource configurations for manufacturers | Industrial Marketing Management | 2017 | 495 |
| 25 | Coopetition—Quo vadis? Past accomplishments and future challenges | Industrial Marketing Management | 2014 | 490 |
| 26 | Value in business markets: What do we know? Where are we going? | Industrial Marketing Management | 2005 | 459 |
| 27 | Capturing value creation in business relationships: A customer perspective | Industrial Marketing Management | 2003 | 457 |
| 28 | An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon | Industrial Marketing Management | 2004 | 442 |
| 29 | Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice | Industrial Marketing Management | 2018 | 441 |
| 30 | Servitization, digitization and supply chain interdependency | Industrial Marketing Management | 2017 | 439 |
| 31 | A portfolio approach to supplier relationships | Industrial Marketing Management | 1997 | 436 |
| 32 | To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective | Industrial Marketing Management | 2020 | 436 |
| 33 | Entrepreneurial orientation and firm performance: The role of knowledge creation process | Industrial Marketing Management | 2009 | 429 |
| 34 | Leadership and organizational learning's role on innovation and performance: Lessons from Spain | Industrial Marketing Management | 2007 | 428 |
| 35 | Strategic development of third party logistics providers | Industrial Marketing Management | 2003 | 427 |
| 36 | Organizing for solutions: Systems seller vs. systems integrator | Industrial Marketing Management | 2007 | 427 |
| 37 | The benefits of “Guanxi”: The value of relationships in developing the Chinese market | Industrial Marketing Management | 1995 | 425 |
| 38 | Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future | Industrial Marketing Management | 2020 | 415 |
| 39 | Business Relationships and Networks: | Industrial Marketing Management | 1999 | 414 |
| 40 | Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity | Industrial Marketing Management | 2012 | 414 |
| 41 | The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets | Industrial Marketing Management | 2009 | 412 |
| 42 | Measuring Customer-Perceived Value in Business Markets | Industrial Marketing Management | 2001 | 407 |
| 43 | Managing your corporate images | Industrial Marketing Management | 1986 | 406 |
| 44 | Success factors in product innovation | Industrial Marketing Management | 1987 | 402 |
| 45 | Business suppliers' value creation potential | Industrial Marketing Management | 2003 | 396 |
| 46 | Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets | Industrial Marketing Management | 2001 | 394 |
| 47 | Servitization and deservitization: Overview, concepts, and definitions | Industrial Marketing Management | 2017 | 394 |
| 48 | Rise of strategic nets — New modes of value creation | Industrial Marketing Management | 2007 | 393 |
| 49 | Social media: Influencing customer satisfaction in B2B sales | Industrial Marketing Management | 2016 | 382 |
| 50 | Functions of industrial supplier relationships and their impact on relationship quality | Industrial Marketing Management | 2003 | 376 |
