| # | Title | Journal | Year | Citations |
|---|
| 1 | Users of the world, unite! The challenges and opportunities of Social Media | Business Horizons | 2010 | 10,301 |
| 2 | The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders | Business Horizons | 1991 | 5,070 |
| 3 | Social media? Get serious! Understanding the functional building blocks of social media | Business Horizons | 2011 | 3,013 |
| 4 | Social media: The new hybrid element of the promotion mix | Business Horizons | 2009 | 2,463 |
| 5 | Reengineering the corporation: A manifesto for business revolution | Business Horizons | 1993 | 2,454 |
| 6 | Mature markets and revitalization strategies: An American fable | Business Horizons | 1991 | 2,207 |
| 7 | The Internet of Things (IoT): Applications, investments, and challenges for enterprises | Business Horizons | 2015 | 1,905 |
| 8 | 3-D printing: The new industrial revolution | Business Horizons | 2012 | 1,789 |
| 9 | Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence | Business Horizons | 2019 | 1,120 |
| 10 | The power of business models | Business Horizons | 2005 | 1,110 |
| 11 | We’re all connected: The power of the social media ecosystem | Business Horizons | 2011 | 1,108 |
| 12 | Stage-gate systems: A new tool for managing new products | Business Horizons | 1990 | 1,029 |
| 13 | The rise of 3-D printing: The advantages of additive manufacturing over traditional manufacturing | Business Horizons | 2017 | 1,024 |
| 14 | Social entrepreneurship: Creating new business models to serve the poor | Business Horizons | 2005 | 853 |
| 15 | Positive psychological capital: beyond human and social capital | Business Horizons | 2004 | 819 |
| 16 | Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making | Business Horizons | 2018 | 765 |
| 17 | Corporate cultures: The rites and rituals of corporate life | Business Horizons | 1983 | 762 |
| 18 | Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy | Business Horizons | 2012 | 731 |
| 19 | The art of Japanese management | Business Horizons | 1981 | 723 |
| 20 | Fintech: Ecosystem, business models, investment decisions, and challenges | Business Horizons | 2018 | 700 |
| 21 | What a difference a word makes: Understanding threats to performance in a VUCA world | Business Horizons | 2014 | 586 |
| 22 | Strategic supplier selection: Understanding long-term buyer relationships | Business Horizons | 1988 | 557 |
| 23 | Market orientation, customer value, and superior performance | Business Horizons | 1994 | 541 |
| 24 | Blockchain technology for enhancing supply chain resilience | Business Horizons | 2019 | 524 |
| 25 | The uninvited brand | Business Horizons | 2011 | 513 |
| 26 | Is it all a game? Understanding the principles of gamification | Business Horizons | 2015 | 507 |
| 27 | The rediscovery of the marketing concept | Business Horizons | 1988 | 491 |
| 28 | Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster | Business Horizons | 2016 | 477 |
| 29 | Structure is not organization | Business Horizons | 1980 | 448 |
| 30 | U.S. exports in the 1990s | Business Horizons | 1990 | 431 |
| 31 | The mass marketing of luxury | Business Horizons | 1998 | 429 |
| 32 | Selling jobs in the service sector | Business Horizons | 1976 | 426 |
| 33 | Servant leadership: A journey into the nature of legitimate power and greatness | Business Horizons | 1979 | 420 |
| 34 | How blockchain technologies impact your business model | Business Horizons | 2019 | 394 |
| 35 | Strategic responses to technological threats | Business Horizons | 1976 | 390 |
| 36 | Social entrepreneurship: Key issues and concepts | Business Horizons | 2008 | 387 |
| 37 | Quality counts in services, too | Business Horizons | 1985 | 373 |
| 38 | Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation | Business Horizons | 2015 | 369 |
| 39 | Strategic entrepreneurship: Creating competitive advantage through streams of innovation | Business Horizons | 2007 | 366 |
| 40 | Theory Z: How American business can meet the Japanese challenge | Business Horizons | 1981 | 356 |
| 41 | Digital marketing and social media: Why bother? | Business Horizons | 2014 | 351 |
| 42 | Big data: Dimensions, evolution, impacts, and challenges | Business Horizons | 2017 | 346 |
| 43 | CRM: Profiting from understanding customer needs | Business Horizons | 2004 | 334 |
| 44 | Outward investment by Chinese MNCs: Motivations and implications | Business Horizons | 2004 | 329 |
| 45 | Why pass on viral messages? Because they connect emotionally | Business Horizons | 2007 | 328 |
| 46 | Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges | Business Horizons | 2017 | 326 |
| 47 | Success among high-technology firms | Business Horizons | 1977 | 325 |
| 48 | Changes in managerial values, 1965–1986 | Business Horizons | 1988 | 325 |
| 49 | Corporate social responsibility: Doing well by doing good | Business Horizons | 2007 | 320 |
| 50 | Blockchain tokens and the potential democratization of entrepreneurship and innovation | Business Horizons | 2018 | 319 |
