4.8(top 5%)
impact factor
5.9K(top 5%)
papers
677.0K(top 1%)
citations
345(top 1%)
h-index
4.9(top 10%)
extended IF
7.5K
all documents
727.8K
doc citations
681(top 1%)
g-index

Top Authors (by citations)

#AuthorArticlesCitationsR ARankR CRank
1J Scott Armstrong77,32951
2Itamar Simonson236,23511
3Dhruv Grewal95,81764
4Lisa K Scheer104,84611
5Dina Mayzlin14,54621
6Ruth N Bolton74,45921
7Gerard J Tellis144,11121
8Adamantios Diamantopoulos13,483222
9Pradeep K Chintagunta273,30622
10Michel Wedel253,03011
11Robert V Kozinets12,67093
12Klaus Wertenbroch52,51211
13Harald J Van Heerde192,39411
14Valarie A Zeithaml12,36364
15Gary H Mcclelland32,23922
16John R Rossiter32,23331
17Nina Mazar12,20191
17On Amir12,20121
17Francesco Smedile12,20181
20Lars Bergkvist12,16731
21Inge Geyskens62,03822
22Katherine L Milkman22,03361
23Bernard J Jaworski42,03032
24Greg M Allenby201,87622
25John G Lynch71,76822
26J Jeffrey Inman111,72412
27Julie L Ozanne11,56162
28David W Stewart41,51441
29John F Gaski61,48712
30Aradhna Krishna121,44433
31Davide Proserpio11,41631
32Christian Homburg51,38334
33Joffre Swait51,37042
34C Min Han21,35521
35Marnik G Dekimpe101,33623
36Richard P Bagozzi71,281410
37Werner J Reinartz31,27863
38Rohini Ahluwalia31,25522
39Catherine Tucker81,23332
40Manfred Krafft11,214122
41Venkatesh Shankar91,20425
42Rajdeep Grewal211,19213
43Birger Wernerfelt81,17232
44Gregory S Carpenter21,16111
45Olivier Toubia61,14922
46Michael Trusov41,12422
47Jagdip Singh41,10134
48Aric Rindfleisch31,07463
49Eitan Muller81,06034
50Bernd Skiera599453
51Martin Mende497532
52Pierre Chandon397162
53George P Moschis293282
54Edward E Rigdon489922
55Hal E Hershfield388321
56Joel Huber488211
57Rajeev Kohli785111
58Sunil Gupta182331
59Anja Lambrecht581811
60Imran S Currim978711
61Michel Tuan Pham677734
62Benedict G C Dellaert777422
63Barbara Loken277323
64Torger Reve277122
65Dilip Soman676532
66Utpal M Dholakia476234
67Duncan Simester875433
68Ana Babić Rosario175221
68Francesca Sotgiu175221
70Catarina Sismeiro474811
71Shuba Srinivasan274742
72Oded Netzer874522
73Jean-pierre Dub672922
74Ravi Dhar372811
75Teck-hua Ho570625
76Oleg Urminsky569511
77Vinod Venkatraman368732
78Norbert Schwarz46751617
79Jeff Galak267261
80Rajeev Batra766717
81Eric J Johnson7656113
82Seshadri Tirunillai363511
83Selin A Malkoc363421
84S Tamer Cavusgil2632168
85Youjae Yi262796
86Daniel G Goldstein362623
87Judy A Siguaw262164
88Katherine White260932
89Yubo Chen260424
90Debabrata Talukdar359532
91Philip Hans Franses858883
92Murali K Mantrala958511
93Asim Ansari257631
94Fred Feinberg757021
95Deborah Roedder John655934
96Noah Castelo155411
96Chris Janiszewski855423
98Xueming Luo455368
99Jinhong Xie154742
100Nicholas H Lurie253722
101Shelby D Hunt353694
102Henrik Hagtvedt352231
102Julie R Irwin152241
104James R Brown350233
105Derek D Rucker549978
106E Tory Higgins24932012
107J Miguel Villas-boas348843
108Avi Goldfarb548637
109Manish Kacker248311
110Laura L Carstensen14801814
110Jesse Fox148084
112Zsolt Katona147642
113Carolyn Yoon347552
114Bernd H Schmitt245862
115Arne Nygaard245311
116David K Tse144463
117Jacquelyn S Thomas244123
118Jennifer J Argo343622
119Vanessa M Patrick243242
120Russell W Belk442587
121Rabikar Chatterjee641711
122Eva Ascarza539911
123Marc Fischer339311
124Reto Hofstetter239021
125Hongshuang (Alice) Li338911
126Hilke Plassmann238833
126Raghuram Iyengar438823
128Bryan Bollinger338712
129Khoi Vo238112
129Paul A Pavlou238149
131Christopher S Tang1372178
132Karen Page Winterich237054
133Khim-yong Goh136952
134Mitchell J Lovett136721
135Masakazu Ishihara136621
136K Sudhir636522
137Kartik Hosanagar236432
138Zoey Chen136031
139Laurette Dub1358223
140Roy F Baumeister23483625
141Bruce G S Hardie234722
142Alina Sorescu434623
142John H Roberts234653
144George Loewenstein53431035
145Sanjay Jain1341144
146Kelly Goldsmith434021
146Stefano Puntoni434023
148Deborah J Macinnis233923
149Vicki G Morwitz233624
150Aurélie Lemmens133242
150Christophe Croux1332257
152Dipayan Biswas433011
153Ganesh Iyer131942
153Richard R Klink131932
155Natalie Mizik231834
156Leslie K John331635
157Puneet Manchanda231334
158M Kuze13067413
158Scott A Huettel13062611
160Harmen Oppewal330162
161Gita Venkataramani Johar229722
162Harikesh S Nair229332
163Alessandro M Peluso1292102
164Nader T Tavassoli429022
165Michael D Smith128995
166A Vaivads1285199
166Wenya Li128573
168David A Schweidel228443
169Emin Babakus2282104
170Purushottam Papatla328021
171Richard J Miron1276239
172Bert Weijters227464
173Cornelia Pechmann127362
174Ale Smidts227076
175Alexander Chernev326823
176Richard L Gallo12614831
177Tom Meyvis325933
178Sönke Albers325832
179Yinlong Zhang425623
179Nicole Koschate-fischer125641
179Naveen Donthu22561512
182Rajesh Chandy225122
183Dennis Fok324622
184Christophe Van Den Bulte224044
184Stefan Wuyts224033
186Hang T Nguyen123821
186Luca Cian323812
188Towhid H Chowdhury12362710
188Michael P Keane22361110
190Ioannis Mamais123431
191Sonya A Grier123053
191Jeonghye Choi323021
193Yakov Bart122854
194Gülden ÜLkümen322311
195Fujio Araki122072
196Douglas T Kenrick12191415
196Jill Sundie121933
198Michel Bierlaire22151010
198Raquel Castaño121542
200Günter J Hitsch121324
200Hai Che421312
202Baojun Jiang621225
203Deborah A Small221158
204Sha Yang121033
205Ryan Webb120731
205Dino J Levy120774
207Liat Hadar120641
208Noah Lim420421
208Kamaldeep Bhui12044317
208George E Newman1204116
211Ryan S Elder220333
212Bas Donkers420127
213Hean Tat Keh1200145
214Remi Trudel319822
215Himanshu Mishra119711
216Song Yao319412
217Sharon Ng219121
218Franziska Völckner118986
219Oliver Schilke118578
219Martin Klarmann118554
221Andres Musalem218112
221Julio Sevilla318111
221Abigail B Sussman318112
224Ezgi Akpinar118011
224Esther Gal-or118041
226Martina Vandebroek1179152
226Peter Goos1179295
226Roselinde Kessels117991
229David A Griffith317878
230Alessandro Acquisti11761217
231Dmitri Kuksov317422
232Dai Yao117322
232Heungsun Hwang1173113
232Ceren Kolsarici317311
235Kristina M Durante217244
236Richard E Petty21712323
236Vanitha Swaminathan217145
238Suzanne B Shu417015
239Scott Rick216824
239Eugina Leung116821
239Gabriele Paolacci116825
242Zsolt Sándor116722
242Oded Koenigsberg216752
244Dawn Iacobucci316656
244Ted Matherly116611
246Arch G Woodside31631914
247Rumen Pozharliev116221
247Jan W Van Strien1162176
247Robert Zeithammer316232
250Ernest Baskin115974
251Ki-whan Chi11582313
251Hao Shen215833
253Adam Rapp115779
254Dong Wang115693
255Sarang Sunder315511
255Ellen Bolman Pullins115554
257David L Alexander115411
257Daria Dzyabura215422
259Mats O Karlsson11531714
260Babu John Mariadoss115252
260Yüksel Sarikaya115231
262Dominic Ffytche11503326
262Shailendra Pratap Jain215031
264Eduardo B Andrade214844
265Jonathan Luffarelli214711
265Hannes Datta214713
267Zeynep Gurhan-canli114311
267Ioannis Evangelidis514311
269Joydeep Srivastava314011
270Juliano Laran213754
271Maggie Geuens113643
271Rajiv Vaidyanathan113652
271Dokyun Lee313622
271Min Zhao113621
271Anneleen Van Kerckhove113652
276Sarah G Moore213533
276Marco Bertini313522
278Donnel A Briley113343
278Amir Heiman213333
280Jean-paul Fox213174
280Rakesh Niraj113111
282Timothy Smith113053
283Xiao Liu312911
283Santiago Gallino112944
283Jacob Suher212912
286Jin Seok Pyone112811
287Christoph Fuchs212734
288S Tsuno11259047
288Sonja Radas112542
288Blakeley B Mcshane212536
291Joachim Vosgerau312113
291Han Zhang112132
291Dezhi Yin112122
294Theodoros Evgeniou112068
294Amurabi Oliveira1120231
296Sarthak Gaurav111921
296Martin Meißner111933
296Max Bazerman11192122
296Jeremy Tobacman111936
300Yi Zhao111812
300Peggy J Liu711815
300William Rand211818
303Alexander Edeling111711
304Indranil Goswami111511
305Michael Greenacre211479
306Michael Brusco21131414
306Tammo H A Bijmolt211347
308Marion Smits11123328
308Paul A Bottomley111245
310Michela Balsamo1111114
310Sean Blair111122
310Chris Hydock111131
310Christopher Y Olivola111189
310E W Meijer11119069
315Marco Vriens111012
316Hengchen Dai210934
316Alberto Sa Vinhas110921
316Daniel Mochon110934
319Els Breugelmans110874
319Ramkumar Janakiraman110833
321Sascha Raithel110765
321Michael A Wiles110732
323Son K Lam110434
323John E Mathieu11041718
325Niket Jindal110211
325Raji Srinivasan110256
327Jihye Jung310111
328Jonathan Bohlmann110043
328Chenxi Liao110021
328Anastasiya Pocheptsova110011
331Mary Steffel19933
332Joseph Pancras19852
333Xiaomeng Guo19631
333Jeanine Miklós-thal19642
333Bart De Langhe39622
336Anders Gustafsson1951416
336Tobias Otterbring1951710
336Neil Stewart2951317
336Christine Ringler19521
336Kristin Diehl19512
341Raghunath Singh Rao39413
341Stephan Seiler19454
341Brett R Gordon19432
341Jaran Eriksen19484
345Brian Knutson1931938
346Adam J L Harris192104
346Daniel Navarro-martinez19232
348Vamsi K Kanuri29023
348Luk Warlop29069
350Joandrea Hoegg18853
350Donald A Michie18811
350Harry Timmermans1884233
353Shachar Reichman18711
354Peter S H Leeflang28645
354Chan Jean Lee18611
356Christian Hildebrand28423
357Gerald Häubl28313
358Paul W Miniard28211
358A Yeşim Orhun38212
360Yael Steinhart18164
360Antonios Stamatogiannakis18111
360Brett Hollenbeck18142
360Holly G Prigerson1815271
360Torsten Bornemann18134
365Szu-chi Huang28032
366Marissa A Sharif37911
366Barbara E Kahn27936
368Seigyoung Auh178813
368Peter C Verhoef178810
368Bulent Menguc1781212
371Jeongwen Chiang17766
372Rashmi Adaval17544
372Jing Peng17522
372Monic Sun17534
372Anita Rao27521
372Russell H Fazio1751918
372Manuel Chica175126
372Matthew D Rocklage17542
379Jennifer Savary27411
379Pranav Jindal37412
381Christopher N Cascio17334
381Emily B Falk1731612
381Joseph B Bayer17359
381Michael Tsiros27346
385Hester Van Herk17211
385Joost Van Rosmalen1722416
385Kunter Gunasti17251
388Jongwon Park17133
388Peter Ebbes27116
390Ming Hsu170108
390Jiwoong Shin27032
390Quan V Vuong1703733
390Leif D Nelson17057
394Eric M Schwartz16911
394Saim Kashmiri16944
394Csilla Horváth16912
394Joseph K Goodman16943
398Dan King16811
398Tripat Gill16886
398Ying Jiang16811
401Stacy Wood16724
401Ernan Haruvy267910
401J Michael Anderson16723
401Keying Ye16774
405Feng Wang166117
406Sunil Mithas165810
406Simona Botti16547
406Jeffry A Simpson1652826
406Bart Larivière16579
410Kaitlin Woolley46417
410C M Buttar1649190
410Somak Banerjee16421
413Alberto Maydeu-olivares1621415
413Gizem Yalcin16211
413Xu (Vivian) Zheng16222
416Juan G Abraldes1612238
417Bram Foubert16012
417Madhubalan Viswanathan160109
419Peren Ozturan15922
419Wei Jia1596984
419Ayşegül ÖZsomer15955
422Demetrios Vakratsas25823
423Siegfried Dewitte1572121
423Girish Mallapragada15745
423Yashar Atefi25722
423Franklin Shaddy25711
423Steven Sweldens15734
423C Moreno Martinez1571521
429Valeria Stourm15611
429Hua Chen35611
429Hans Cm Van Trijp1561520
432Susan Fournier15459
432Xi Chen15411
432Uri Simonsohn1541214
432Anirban Mukhopadhyay15445
432Kelly L Haws25459
437Stephen K Kim15333
437Paola Mallucci15311
437Daniel Fernandes15334
437Simon J Blanchard45312
437Federico Rossi15321
442Zixi Jiang25211
442Glenn B Voss15257
442Xin Huang15253
442Liang Guo15243
442A Polishchuk15221
442Jeffrey R Parker15233
448Maggie Chuoyan Dong15176
448Flora F Gu15154
448Xiaoling Li15122
448Danny T Wang15127
448Claude Messner15147
448Yoshitaka Hashimoto1515157
454Melanie Rudd15023
454Katia Campo15036
454Joshua J Clarkson15066
454Rebecca Jen-hui Wang15035
458Tridas Mukhopadhyay1491010
458Rahul Telang149713
458Kwanho Suk24912
461Huachao Gao24813
461Gad Saad148912
461Yuwei Jiang24856
461Kyung Won Kim1486677
465Miranda R Goode14734
465Dominik Papies14735
465Edlira Shehu14734
465Hannah S Lee14711
465Miguel I Gómez147119
465Juin-kuan Chong14744
465Bai Sun1475150
465Tobias Schoenherr1471715
473W D Heidorn1461213
474Gideon Nave145911
474Marcel Lichters14533
474Marko Sarstedt1452647
474Ayelet Israeli14523
474Oliver Kepp145175271
474Bodo Vogt14587
480Pengyuan Wang14411
480Woochoel Shin14433
482Sudha Mani14322
482Koert Van Ittersum143814
482Yogesh V Joshi14334
482Gergana Y Nenkov14347
486Kenichi Ito14253
486Johannes D Hattula24211
486Emanuel De Bellis14222
486Anne K Monroe1421314
486Peter Newberry14211
491B Ni1412732
491Tianxin Zou24112
491Gerard Llobet14136
491V Kumar14147
491Michael Stanley Smith14142
491Daniel Guhl14165
491Sebastian Gabel14111
498Yael Zemack-rugar24013
498Mi Zhou14011
498Tong Guo14022
498Eugenia C Wu14011
502Chuan He13933
502Sunghoon Kim2392393
502Joshua M Ackerman1391015
502D Moreno1393061
502Sunghoon Kim23931119
502Els Gijsbrechts13911
502Tatjana Stankovic13939
502Ashwin Aravindakshan13914
502Francesca Gino1392031
502Anthony Dukes13946
512Ronald Paul Hill1381722
512Bobby J Calder13868
512B Di Micco1383270
512Madhu Viswanathan33811
512Jungkeun Kim1381418
517Yi-lin Tsai13611
517Dennis Herhausen13687
519Satheesh Seenivasan13512
519Clarence Lee13511
519Sachin Gupta13532
519Ivan A Guitart13531
519Sangkil Moon13579
519Lei Shi135810
519Krista J Li23535
519Xi Li23534
519Andrew T Crecelius13522
519Yajin Wang13545
529Sridhar Moorthy13459
529Zhilin Yang1341332
529Rahul Govind13424
529Sayyed Mohammad Hossein Ghaderian1341518
529Tomaso Poggio1342037
529Songting Dong13422
529Thomas J Steenburgh23414
529Nitika Garg13456
529Zhilin Yang1341630
529Aner Sela13421
529Andrew W Lo1342330
540Anirban Mukherjee23312
540Anatoli Colicev13325
540Ashwin Malshe13322
540Aaron R Brough23313
544Hannah H Chang23222
544David S Bunch132510
544Charles F Hofacker232417
544Young Choi1321111
548Ke Xu1311327
548Kosuke Uetake13134
548Andong Cheng13121
548Rakesh K Sarin13138
548Bonnie J K Simpson13126
548Raphael Thomadsen13157
548Minkyung Kim13111
555Arnd Vomberg13014
555Alexander L Brown13059
555Carl-philip Ahlbom33022
555R Brenner13081171
559Ryan Dew32912
559Gabriela N Tonietto12911
559Robert F Easley12937
559Marcelo L Ribeiro1291212
559Morris A Cohen1291113
559Oguz A Acar12939
559Olivier Trendel12925
566Namwoon Kim1281116
566Arie W Kruglanski1282938
566Jun Hyung Kim12811
566Ashish Sood12834
570Jan R Landwehr227212
570Nathan Fong12712
570Jonne Y Guyt22712
570Ron Berman12733
574Lingjiang Lora Tu12611
574Jaehwan Kwon12612
574Pedro M Gardete12644
574Siva Viswanathan12646
574Yang Li12623
574Lei Su22611
574De Liu12689
574Annalaura Torella1261541
574Xuemin Duan12636
583Thomas S Gruca1251016
583Joerg Koenigstorfer125917
583Panagiotis Sarantopoulos12523
583Bo Zhou12533
583Wujin Chu125412
583Aristeidis Theotokis12548
583Shanjun Li125414
583Qi Sun12526
583Colin F Camerer1252039
592Kristen Bell Detienne12445
592Clay M Voorhees124813
592Qiang Fu1244494
592Alokparna (Sonia) Basu Monga12411
592Francisco Haiter-neto1242545
592Francesca Sotgiu12416
592Donald Ngwe12411
592Paul W Fombelle12444
592Katherine C Lafreniere12413
601Unnati Narang22314
601Jonathan Levav12333
601Ali Tamaddoni12323
601Riza Casidy1231013
601Abhi Bhattacharya12325
601Jing Yan12322
601John Peloza123714
601Meike Eilert12346
601Michael Braun12335
610Sharon Shavitt222716
610N Kains122710
610Young Eun Huh12234
610Eesha Sharma12212
610E Cheremushkina1222492
610Edward G Goetz1221216
616David Flath12189
616Mario Pandelaere1211121
616Christophe Lembregts12143
616M Levchenko1212277
616Ruta Ruzeviciute12112
616Bernadette Kamleitner12159
616Tanuka Ghoshal12111
623Kate Barasz12033
623R Ravi1202225
623Tami Kim12034
623Stylianos Despotakis12022
623Kate E Min12033
623Philip M Fernbach12026
623Amin Sayedi12034
630Srinivas Tunuguntla11911
630Omkar Palsule-desai11934
630Paul R Hoban11921
633Chrysanthos Dellarocas118614
633Elea Mcdonnell Feit11834
633Michael Lewis11814
633Mathew S Isaac11856
633Eleanor Putnam-farr11811
633Gizem Ceylan11812
633Chiara Longoni11815
633Sıla Ada11811
633Georgios Zervas11814
633Norman Fenton1182743
633Nobuhiko Terui11845
633Ellie J Kyung11811
645Arjen Van Lin11713
645Sokiente W Dagogo‐jack11722
645Eric M Vanepps11734
648Hristina Nikolova21615
648Richard P Larrick116621
648Steven M Shugan21612
648Rouven E Haschka11613
648Mushegh Harutyunyan11611
648Robert P Rooderkerk11611
648Jihwan Moon21612
655Erin Hobin1151117
655Vincent Chi Wong11512
655Koray Cosguner11533
655Yunlu Yin11535
655Jayson S Jia11517
655Jillian Hmurovic11523
661Zhiyong Yang114821
661Guilherme Trez11411
661Yan Zhang11423
661Pierre-yann Dolbec11414
661Ying-cheng Lai1143986
661Yu Ding11414
661John Kim1141428
668Thomas Allard11334
668Robert Waiser21311
668Bhoomija Ranjan11311
668Yanmei Zheng11312
668Hemant K Bhargava113615
673Yan Vieites11223
673Jorge Jacob11222
673Shunyao Yan11211
673Omid Rafieian11222
673Yanping Tu11236
673Klaus M Miller11211
679Mahesh Nagarajan11178
679Max J Pachali21113
679Haresh Gurnani111914
679Chen Zhou11113
679Tongil “Ti” Kim11142
679Diwas Singh Kc11159
679Jing Xu11111
686Camilla Eunyoung Song11011
686Christine Eckert110414
686Ananya Sen11022
686Paul F Burke110220
690Aylin Cakanlar1911
690Marco J W Kotschedoff1912
690Geoff Tomaino1912
690Udo Wagner191515
690Ekaterina Karniouchina1912
690Yong Xu19812
690Erica Van Herpen19619
690P C F Glaysher1934193
690J Gao1942192
690Kuangjie Zhang1926
690Samir Mamadehussene1922
690Kinshuk Jerath1937
690W Jason Choi1922
703Daniel Wall1813
703Carey K Morewedge18815
703Hye-jin Kim1845
703Junghan Kim1812
703Lea H Dunn1812
703Joonhyuk Yang2813
703Arnaud De Bruyn2813
703Mitsukuni Nishida1812
703Haewon Yoon1817
703Marisabel Romero1825
703Johann Melzner1812
703Emily N Garbinsky1825
703Lehana Thabane18113247
703Nathan Yang1837
703Kristin Donnelly1811
703Raluca M Ursu1823
703Daniella Kupor1845
703Yixia Sun1811
721Jia Liu2713
721Susan Dobscha1717
721Elisabeth Honka1736
724Stephanie Lee1613
724Frederic B Kraft1624
724Shubhranshu Singh1633
724Christopher Hertzog161341
724Nah Lee1611
724Zhenling Jiang1623
724Sina Esteky1613
724Nick Lee161229
724David J Hardisty16416
724Sriram Venkataraman1612
724Kevin L Sample1613
724Jonathan D Cohen161335
724Hee Mok Park1622
737Li Jiang1513
737Wesley R Hartmann1524
737J Daniel Zyung1513
737Christopher K Hsee151015
737Joonhwi Joo1522
737Neil Brigden1513
743Ziwei Cong1411
743Kevin Chung1422
743Daniel M Ringel1422
743Jenifer Skiba1412
743Shijie Lu1444
743Uri Barnea1411
743Arash Laghaie1411
743Huanhuan Shi1412
751Paulo Albuquerque1323
751Hui Jiang1324
751Hauke A Wetzel1328
751Danit Ein-gar1338
751Min Kim1323
751Brian Mittendorf131123
751Benedict Guttman-kenney1313
751John Gathergood13620
751Joseph S Reiff1314
751Dae-hee Yoon1327
751Heeseung Andrew Lee1322
751Kyeongbin Kim1311
751Kristopher O Keller1312
764Kelley Gullo Wight1213
764Christine Moorman1212
764Yitian (Sky) Liang1213
764Zhongqiang (Tak) Huang1212
764Xu Zhang1212
764Taegyu Hur1211
764Navid Mojir1212
764Peter Kurz1211
764Javad Mousavi1211
773Russell S Winer2138
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776Paulo Rita102456
776Grant E Donnelly1028
776Neeraj Arora1012
776Manoj Thomas1012
776Katherine L Christensen1012
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776Yaeeun Kim1010
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