| # | Title | Journal | Year | Citations |
|---|
| 1 | Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework | International Journal of Tourism Research | 2016 | 365 |
| 2 | Promoting service-oriented organizational citizenship behaviors in hotels: The role of high-performance human resource practices and organizational social climates | International Journal of Hospitality Management | 2012 | 171 |
| 3 | Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention | International Journal of Culture, Tourism and Hospitality Research | 2014 | 170 |
| 4 | Passengers' shopping motivations and commercial activities at airports – The moderating effects of time pressure and impulse buying tendency | Tourism Management | 2013 | 146 |
| 5 | Configural paths to successful product innovation | Journal of Business Research | 2013 | 140 |
| 6 | Innovative brand experience's influence on brand equity and brand satisfaction | Journal of Business Research | 2015 | 118 |
| 7 | The effect of network relationship on the performance of SMEs | Journal of Business Research | 2016 | 117 |
| 8 | Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications | Journal of Hospitality Marketing and Management | 2019 | 77 |
| 9 | Customer perceptions of airline social responsibility and its effect on loyalty | Journal of Air Transport Management | 2012 | 75 |
| 10 | Climate Change and Tourism: An Overview | Asia Pacific Journal of Tourism Research | 2013 | 74 |
| 11 | Developing service innovation capability in the hotel industry | Service Business | 2015 | 73 |
| 12 | The effects of job demands, control, and social support on hospital clinical nurses' intention to turn over | Applied Nursing Research | 2009 | 67 |
| 13 | How balance theory explains high-tech professionals' solutions of enhancing job satisfaction | Journal of Business Research | 2014 | 62 |
| 14 | Becoming an ambidextrous hotel: The role of customer orientation | International Journal of Hospitality Management | 2014 | 57 |
| 15 | Factors affecting firm's R&D investment decisions | Journal of Business Research | 2015 | 57 |
| 16 | How Buyer-Seller Relationship Quality Influences Adaptation and Innovation by Foreign MNCs’ Subsidiaries | Industrial Marketing Management | 2012 | 52 |
| 17 | Experiencing student learning and tourism training in a 3D virtual world: An exploratory study | Journal of Hospitality, Leisure, Sport and Tourism Education | 2013 | 51 |
| 18 | Making innovation happen through building social capital and scanning environment | International Journal of Hospitality Management | 2016 | 48 |
| 19 | From mission statement to airline branding | Journal of Air Transport Management | 2016 | 31 |
| 20 | Psychological and Physiological Responses in Patients with Generalized Anxiety Disorder: The Use of Acute Exercise and Virtual Reality Environment | International Journal of Environmental Research and Public Health | 2020 | 29 |
| 21 | Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction | Eurasian Business Review | 2018 | 28 |
| 22 | Detecting common method bias in predicting creative tourists behavioural intention with an illustration of theory of planned behaviour | Current Issues in Tourism | 2019 | 27 |
| 23 | Competing Through Customer Social Capital: The Proactive Personality of Bed and Breakfast Operators | Asia Pacific Journal of Tourism Research | 2015 | 26 |
| 24 | On the relationship between intragroup conflict and social capital in teams: A longitudinal investigation in Taiwan | Journal of Organizational Behavior | 2017 | 26 |
| 25 | Why do Visitors Go to Museums? The Case of 921 Earthquake Museum, Wufong, Taichung | Asia Pacific Journal of Tourism Research | 2011 | 24 |
| 26 | How to create genuine happiness for flight attendants: Effects of internal marketing and work-family interface | Journal of Air Transport Management | 2020 | 23 |
| 27 | The impacts of natural hazards on Taiwan’s tourism industry | Natural Hazards | 2012 | 22 |
| 28 | Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis | Sustainability | 2018 | 22 |
| 29 | Knowledge brokering for transference to the pilot's safety behavior | Management Decision | 2012 | 20 |
| 30 | Service quality and corporate social responsibility, influence on post-purchase intentions of sheltered employment institutions | Research in Developmental Disabilities | 2012 | 20 |
| 31 | The determinants of successful R&D consortia: government strategy for the servitization of manufacturing | Service Business | 2012 | 18 |
| 32 | Understanding Leisure Trip Experience and Subjective Well-Being: an Illustration of Creative Travel Experience | Applied Research in Quality of Life | 2020 | 18 |
| 33 | Randomized trial of a secondhand smoke exposure reduction intervention among hospital-based pregnant women | Addictive Behaviors | 2015 | 17 |
| 34 | Can the Development of Religious and Cultural Tourism Build a Sustainable and Friendly Life and Leisure Environment for the Elderly and Promote Physical and Mental Health? | International Journal of Environmental Research and Public Health | 2021 | 16 |
| 35 | Gender Differences in Recreational Sports Participation among Taiwanese Adults | International Journal of Environmental Research and Public Health | 2015 | 15 |
| 36 | A nation-wide population-based study of inguinal hernia repair incidence and age-stratified recurrence in an Asian population | Hernia: the Journal of Hernias and Abdominal Wall Surgery | 2015 | 14 |
| 37 | A content analysis of airline mission statements: Changing trends and contemporary components | Tourism Management Perspectives | 2018 | 14 |
| 38 | Significant Factors of Aviation Insurance and Risk Management Strategy: An Empirical Study of Taiwanese Airline Carriers | Risk Analysis | 2008 | 13 |
| 39 | Psychological distress in an incarcerated juvenile population | Journal of the Formosan Medical Association | 2015 | 13 |
| 40 | The Effect of Cycling Through a Projection-Based Virtual Environment System on Generalized Anxiety Disorder | Journal of Clinical Medicine | 2019 | 13 |
| 41 | Implementing Green Supply Chain Management for Online Pharmacies through a VADD Inventory Model | International Journal of Environmental Research and Public Health | 2019 | 13 |
| 42 | The individual and congruence effects of core self-evaluation on supervisor–subordinate guanxi and job satisfaction | Journal of Management and Organization | 2014 | 12 |
| 43 | Robust and alternative estimators for “better” estimates for expenditures and other “long tail” distributions | Tourism Management | 2008 | 10 |
| 44 | Work, leisure, and tourism in the Pacific Rim | Journal of Business Research | 2012 | 10 |
| 45 | Environmental Sustainability on Tourist Hotels’ Image Development | Sustainability | 2019 | 10 |
| 46 | Research on the Impact of Popular Tourism Program Involvement on Rural Tourism Image, Familiarity, Motivation and Willingness | Sustainability | 2021 | 10 |
| 47 | Modeling the important organizational factors of safety management system performance | Journal of Modelling in Management | 2012 | 8 |
| 48 | Attitudes of Tourism Students to the Environment and Climate Change | Asia Pacific Journal of Tourism Research | 2013 | 8 |
| 49 | Customer Loyalty under the Influence of Revenue Management: The Case of Taiwanese Hotel Customers | Asia Pacific Journal of Tourism Research | 2015 | 8 |
| 50 | Antecedents of human resources outsourcing decision in Vietnam | Personnel Review | 2017 | 8 |
