| # | Title | Journal | Year | Citations |
|---|
| 1 | Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility | Journal of Marketing Research | 2001 | 3,378 |
| 2 | Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies | Journal of Marketing | 2003 | 2,351 |
| 3 | Transferring, Translating, and Transforming: An Integrative Framework for Managing Knowledge Across Boundaries | Organization Science | 2004 | 2,056 |
| 4 | Strategic alignment: Leveraging information technology for transforming organizations | IBM Systems Journal | 1999 | 1,780 |
| 5 | Digital Business Strategy: Toward a Next Generation of Insights | MIS Quarterly: Management Information Systems | 2013 | 1,756 |
| 6 | The determinants of national innovative capacity | Research Policy | 2002 | 1,602 |
| 7 | Corporate Social Responsibility, Customer Satisfaction, and Market Value | Journal of Marketing | 2006 | 1,268 |
| 8 | Corporate Social Responsibility, Customer Satisfaction, and Market Value | Journal of Marketing | 2006 | 1,259 |
| 9 | Gender, Entrepreneurial Self–Efficacy, and Entrepreneurial Career Intentions: Implications for Entrepreneurship Education | Entrepreneurship Theory and Practice | 2007 | 1,237 |
| 10 | Reaping relational rewards from corporate social responsibility: The role of competitive positioning | International Journal of Research in Marketing | 2007 | 985 |
| 11 | Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption | Information Systems Research | 2003 | 961 |
| 12 | Operating Flexibility, Global Manufacturing, and the Option Value of a Multinational Network | Management Science | 1994 | 915 |
| 13 | The protean career: A quarter-century journey | Journal of Vocational Behavior | 2004 | 903 |
| 14 | Research on Women Business Owners: Past Trends, a New Perspective and Future Directions | Entrepreneurship Theory and Practice | 1992 | 899 |
| 15 | What's Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing | Information Systems Research | 1994 | 837 |
| 16 | A Taxonomy of Manufacturing Strategies | Management Science | 1994 | 831 |
| 17 | To Be Fully There: Psychological Presence at Work | Human Relations | 1992 | 817 |
| 18 | Learning to Contract: Evidence from the Personal Computer Industry | Organization Science | 2004 | 737 |
| 19 | Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives | Journal of Business Ethics | 2009 | 727 |
| 20 | Women in Academic Science | Psychological Science in the Public Interest: A Journal of the American Psychological Society | 2014 | 717 |
| 21 | Customer lifetime value: Marketing models and applications | Psychological Science in the Public Interest: A Journal of the American Psychological Society | 1998 | 662 |
| 22 | Scaling behaviour in the growth of companies | Nature | 1996 | 637 |
| 23 | Switching Cognitive Gears: From Habits of Mind to Active Thinking | Human Relations | 1991 | 634 |
| 24 | Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research | Information Systems Research | 2013 | 621 |
| 25 | Communities of practice and organizational performance | IBM Systems Journal | 2001 | 587 |
| 26 | Do Consumers Respond to Marginal or Average Price? Evidence from Nonlinear Electricity Pricing | American Economic Review | 2014 | 546 |
| 27 | Platform envelopment | Strategic Management Journal | 2011 | 535 |
| 28 | Not All Events Are Attended Equally: Toward a Middle-Range Theory of Industry Attention to External Events | Organization Science | 2001 | 532 |
| 29 | Configurations of Interorganizational Relationships: A Comparison Between U.S. and Japanese Automakers | Management Science | 1995 | 529 |
| 30 | Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions | Journal of Marketing Research | 2009 | 519 |
| 31 | A comparison of methods and sources for obtaining estimates of new venture performance | Journal of Business Venturing | 1992 | 513 |
| 32 | The uninvited brand | Business Horizons | 2011 | 513 |
| 33 | Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association | Organization Science | 2001 | 481 |
| 34 | Contract design as a firm capability: An integration of learning and transaction cost perspectives | Academy of Management Review | 2007 | 456 |
| 35 | Estimating the Returns to Insider Trading: A Performance-Evaluation Perspective | Review of Economics and Statistics | 2003 | 453 |
| 36 | Strategic Growth Options | Management Science | 1998 | 452 |
| 37 | R&D, organization structure, and the development of corporate technological knowledge | Strategic Management Journal | 2004 | 452 |
| 38 | Managing I/S Design Teams: A Control Theories Perspective | Management Science | 1992 | 448 |
| 39 | Determinants of transnational new product development capability: testing the influence of transferring and deploying tacit overseas knowledge | Strategic Management Journal | 2001 | 445 |
| 40 | E-mail as a Source and Symbol of Stress | Organization Science | 2011 | 445 |
| 41 | Capabilities as Real Options | Organization Science | 2001 | 436 |
| 42 | Technology novelty, project complexity, and product development project execution success: a deeper look at task uncertainty in product innovation | IEEE Transactions on Engineering Management | 2000 | 433 |
| 43 | An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain | Management Science | 2005 | 433 |
| 44 | Perspective—Making Doubt Generative: Rethinking the Role of Doubt in the Research Process | Organization Science | 2008 | 423 |
| 45 | Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts | Journal of Consumer Research | 2001 | 417 |
| 46 | Employability during unemployment: Adaptability, career identity and human and social capital | Journal of Vocational Behavior | 2007 | 406 |
| 47 | The new protean career contract: Helping organizations and employees adapt | Organizational Dynamics | 1998 | 376 |
| 48 | Flexibility: The next competitive battle the manufacturing futures survey | Strategic Management Journal | 1989 | 375 |
| 49 | Examining the Impact of Destructive Acts in Marketing Channel Relationships | Journal of Marketing Research | 2001 | 373 |
| 50 | The choice among acquisitions, alliances, and divestitures | Strategic Management Journal | 2005 | 368 |
