Advances in International Marketing

0.3(top 100%)

impact factor

135(top 50%)

papers

6.2K(top 20%)

citations

13(top 50%)

h-index

0.3(top 100%)

impact factor

322

all documents

7.7K

doc citations

79(top 10%)

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Top Articles

#	Title	Journal	Year	Citations
1	The use of partial least squares path modeling in international marketing	Advances in International Marketing	2009	5,691
2	Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results	Advances in International Marketing	2011	673
3	Differences and similarities between born globals and other types of exporters	Advances in International Marketing	0	115
4	Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences	Advances in International Marketing	2011	71
5	Internationalisation and technological innovation: Empirical evidence on their mutual relationship	Advances in International Marketing	2009	44
6	A generation perspective on small firm internationalization: From traditional exporters and flexible specialists to born globals	Advances in International Marketing	0	39
7	New Challenges to International Marketing	Advances in International Marketing	2009	35
8	Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s	Advances in International Marketing	0	31
9	Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation	Advances in International Marketing	2012	28
10	Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry	Advances in International Marketing	2015	26
11	Conceptual frameworks on SMEs' internationalization: Past, present and future trends of research	Advances in International Marketing	0	25
12	Small Manufacturing Firms’ Involvement in International E-business Activities	Advances in International Marketing	0	25
13	Skepticism Toward Pharmaceutical Advertising in the U.S. and Germany	Advances in International Marketing	2007	24
14	The Effect of Social Media Adoption on Exporting Firms’ Performance	Advances in International Marketing	2015	24
15	Niche Strategy and Export Performance	Advances in International Marketing	0	22
16	Born Global Firms: Evolution of a Contemporary Phenomenon	Advances in International Marketing	2015	22
17	Utilizing Relational Governance in Export Relationships: Leveraging Learning and Improving Flexibility and Satisfaction	Advances in International Marketing	0	20
18	Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example	Advances in International Marketing	2011	18
19	Design in the Experience Economy: Using Emotional Design for Service Innovation	Advances in International Marketing	2012	18
20	Internationalization and the multinational enterprise: development of a research tradition	Advances in International Marketing	0	17
21	The Drivers of Customer Satisfaction with Industrial Goods: An International Study	Advances in International Marketing	2007	17
22	The internationalization of industrial purchasing: The example of small Danish manufacturers	Advances in International Marketing	0	15
23	Different Types of Exporting SMEs: Similarities and Differences in Export Performance	Advances in International Marketing	0	14
24	Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic	Advances in International Marketing	2007	13
25	A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012	Advances in International Marketing	2015	12
26	Foreign direct investment in the emerging markets of central and eastern Europe: Motives and marketing strategies	Advances in International Marketing	0	11
27	How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups	Advances in International Marketing	0	11
28	The Exposure Effect of Unclicked Banner Advertisements	Advances in International Marketing	2007	11
29	A cross-cultural examination of the environmental information on packaging: Implications for advertisers	Advances in International Marketing	0	10
30	Relational Drivers, Controls and Relationship Quality in Exporter–Foreign Middleman Relations	Advances in International Marketing	0	10
31	City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context	Advances in International Marketing	0	10
32	Website Evaluation Factors and Virtual Community Loyalty in Korea	Advances in International Marketing	2007	10
33	Firm internationalization and economic performance: A conceptual synthesis and an empirical assessment of the Chinese experience	Advances in International Marketing	2001	10
34	INTERNATIONALIZING BUSINESS STUDENTS THROUGH THE STUDY ABROAD EXPERIENCE: OPPORTUNITIES AND CHALLENGES	Advances in International Marketing	0	9
35	MANAGING SERVICE RELATIONSHIPS IN A GLOBAL ECONOMY: EXPLORING THE IMPACT OF NATIONAL CULTURE ON THE RELEVANCE OF CUSTOMER RELATIONAL BENEFITS FOR GAINING LOYAL CUSTOMERS	Advances in International Marketing	0	9
36	The Termination Dilemma of Foreign Intermediaries: Performance, Anti-Shirking Measures and Hold-Up Safeguards	Advances in International Marketing	0	9
37	Extending and Comparing Cavusgil's Overall Market Opportunity Indexes	Advances in International Marketing	0	9
38	The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms	Advances in International Marketing	2009	9
39	Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China	Advances in International Marketing	2011	9
40	Predicting and explaining complaint intention and behaviour of Malaysian consumers: an application of the planned behaviour theory	Advances in International Marketing	2011	9
41	The Effects of Dynamic Capabilities on Value-Based Pricing and Export Performance	Advances in International Marketing	2015	9
42	Patterns of internationalization of Brazilian firms and the decision to establish subsidiaries abroad	Advances in International Marketing	0	8
43	Emotional and rational advertising messages in positive and negative polish media contexts	Advances in International Marketing	0	8
44	THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW	Advances in International Marketing	0	8
45	A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH	Advances in International Marketing	0	8
46	Managing Channel Relations in China: An Exploratory Study	Advances in International Marketing	0	8
47	Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process	Advances in International Marketing	0	8
48	Timing and Sequencing of Strategic Actions in Internationalization Processes Involving Intermediaries: A Network Perspective	Advances in International Marketing	0	8
49	The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers	Advances in International Marketing	0	8
50	What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures	Advances in International Marketing	2009	8

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