10.2(top 1%)
impact factor
701(top 20%)
papers
71.4K(top 5%)
citations
132(top 5%)
h-index
10.6(top 1%)
extended IF
914
all documents
78.3K
doc citations
250(top 2%)
g-index

Top Articles

#TitleJournalYearCitations
1Co-creation experiences: The next practice in value creationJournal of Interactive Marketing20044,275
2Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?Journal of Interactive Marketing20043,898
3Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and ValidationJournal of Interactive Marketing20141,822
4Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media MarketingJournal of Interactive Marketing20121,343
5Exploring the value of online product reviews in forecasting sales: The case of motion picturesJournal of Interactive Marketing20071,171
6Internet forums as influential sources of consumer informationJournal of Interactive Marketing20011,162
7Word of mouth communication within online communities: Conceptualizing the online social networkJournal of Interactive Marketing20071,085
8Collaborating to create: The Internet as a platform for customer engagement in product innovationJournal of Interactive Marketing20051,080
9Intentional social action in virtual communitiesJournal of Interactive Marketing20021,030
10Why are you telling me this? An examination into negative consumer reviews on the WebJournal of Interactive Marketing2007919
11Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technologyJournal of Interactive Marketing2007865
12What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the LiteratureJournal of Interactive Marketing2014771
13Internet forums as influential sources of consumer informationJournal of Interactive Marketing2001714
14An Experimental Study of the Relationship between Online Engagement and Advertising EffectivenessJournal of Interactive Marketing2009713
15Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization FrameworkJournal of Interactive Marketing2012707
16A model of consumer information search and online network externalitiesJournal of Interactive Marketing2002691
17The antecedents and consequences of trust in online-purchase decisionsJournal of Interactive Marketing2002685
18How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?Journal of Interactive Marketing2012681
19Customer lifetime value: Marketing models and applicationsJournal of Interactive Marketing1998662
20Flow Online: Lessons Learned and Future ProspectsJournal of Interactive Marketing2009658
21Customerization: The next revolution in mass customizationJournal of Interactive Marketing2001619
22Managing Brands in the Social Media EnvironmentJournal of Interactive Marketing2013578
23Development of a scale to measure the perceived benefits and risks of online shoppingJournal of Interactive Marketing2006565
24Managing Customer Relationships in the Social Media Era: Introducing the Social CRM HouseJournal of Interactive Marketing2013553
25Interactions in virtual customer environments: Implications for product support and customer relationship managementJournal of Interactive Marketing2007524
26Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial InteractionJournal of Interactive Marketing2014508
27Internet advertising: Is anybody watching?Journal of Interactive Marketing2003495
28Net gain: Expanding markets through virtual communitiesJournal of Interactive Marketing1999487
29Key Issues in Multichannel Customer Management: Current Knowledge and Future DirectionsJournal of Interactive Marketing2009485
30Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness PerspectiveJournal of Interactive Marketing2017466
31Determinants of adoption of third generation mobile multimedia servicesJournal of Interactive Marketing2004463
32Price of privacy: Selling consumer databases in bankruptcyJournal of Interactive Marketing2002455
33Online peer and editorial recommendations, trust, and choice in virtual marketsJournal of Interactive Marketing2005452
34Creating virtual product experiences: The role of telepresenceJournal of Interactive Marketing2003436
35Permission-based mobile advertisingJournal of Interactive Marketing2002433
36Consumer Power: Evolution in the Digital AgeJournal of Interactive Marketing2013428
37Mobile Marketing in the Retailing Environment: Current Insights and Future Research AvenuesJournal of Interactive Marketing2010422
38Social Media Metrics — A Framework and Guidelines for Managing Social MediaJournal of Interactive Marketing2013421
39Customer lifetime value research in marketing: A review and future directionsJournal of Interactive Marketing2002413
40Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behaviorJournal of Interactive Marketing2005411
41Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy noticesJournal of Interactive Marketing2004409
42Adoption of Virtual Try-on technology for online apparel shoppingJournal of Interactive Marketing2008391
43Does Chatter Matter? The Impact of User-Generated Content on Music SalesJournal of Interactive Marketing2009380
44The Role of Marketing in Social Media: How Online Consumer Reviews EvolveJournal of Interactive Marketing2011377
45Crafting Integrated Multichannel Retailing StrategiesJournal of Interactive Marketing2010374
46Effect of image interactivity technology on consumer responses toward the online retailerJournal of Interactive Marketing2005358
47Social Commerce: A Contingency Framework for Assessing Marketing PotentialJournal of Interactive Marketing2013349
48Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and ImplicationsJournal of Interactive Marketing2019346
49Mobile Marketing: A Synthesis and PrognosisJournal of Interactive Marketing2009343
50Consumers in a multichannel environment: Product utility, process utility, and channel choiceJournal of Interactive Marketing2005342