# | Title | Journal | Year | Citations |
---|
1 | Co-creation experiences: The next practice in value creation | Journal of Interactive Marketing | 2004 | 4,275 |
2 | Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? | Journal of Interactive Marketing | 2004 | 3,898 |
3 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation | Journal of Interactive Marketing | 2014 | 1,822 |
4 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing | Journal of Interactive Marketing | 2012 | 1,343 |
5 | Exploring the value of online product reviews in forecasting sales: The case of motion pictures | Journal of Interactive Marketing | 2007 | 1,171 |
6 | Internet forums as influential sources of consumer information | Journal of Interactive Marketing | 2001 | 1,162 |
7 | Word of mouth communication within online communities: Conceptualizing the online social network | Journal of Interactive Marketing | 2007 | 1,085 |
8 | Collaborating to create: The Internet as a platform for customer engagement in product innovation | Journal of Interactive Marketing | 2005 | 1,080 |
9 | Intentional social action in virtual communities | Journal of Interactive Marketing | 2002 | 1,030 |
10 | Why are you telling me this? An examination into negative consumer reviews on the Web | Journal of Interactive Marketing | 2007 | 919 |
11 | Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology | Journal of Interactive Marketing | 2007 | 865 |
12 | What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature | Journal of Interactive Marketing | 2014 | 771 |
13 | Internet forums as influential sources of consumer information | Journal of Interactive Marketing | 2001 | 714 |
14 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness | Journal of Interactive Marketing | 2009 | 713 |
15 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework | Journal of Interactive Marketing | 2012 | 707 |
16 | A model of consumer information search and online network externalities | Journal of Interactive Marketing | 2002 | 691 |
17 | The antecedents and consequences of trust in online-purchase decisions | Journal of Interactive Marketing | 2002 | 685 |
18 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? | Journal of Interactive Marketing | 2012 | 681 |
19 | Customer lifetime value: Marketing models and applications | Journal of Interactive Marketing | 1998 | 662 |
20 | Flow Online: Lessons Learned and Future Prospects | Journal of Interactive Marketing | 2009 | 658 |
21 | Customerization: The next revolution in mass customization | Journal of Interactive Marketing | 2001 | 619 |
22 | Managing Brands in the Social Media Environment | Journal of Interactive Marketing | 2013 | 578 |
23 | Development of a scale to measure the perceived benefits and risks of online shopping | Journal of Interactive Marketing | 2006 | 565 |
24 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House | Journal of Interactive Marketing | 2013 | 553 |
25 | Interactions in virtual customer environments: Implications for product support and customer relationship management | Journal of Interactive Marketing | 2007 | 524 |
26 | Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction | Journal of Interactive Marketing | 2014 | 508 |
27 | Internet advertising: Is anybody watching? | Journal of Interactive Marketing | 2003 | 495 |
28 | Net gain: Expanding markets through virtual communities | Journal of Interactive Marketing | 1999 | 487 |
29 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions | Journal of Interactive Marketing | 2009 | 485 |
30 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective | Journal of Interactive Marketing | 2017 | 466 |
31 | Determinants of adoption of third generation mobile multimedia services | Journal of Interactive Marketing | 2004 | 463 |
32 | Price of privacy: Selling consumer databases in bankruptcy | Journal of Interactive Marketing | 2002 | 455 |
33 | Online peer and editorial recommendations, trust, and choice in virtual markets | Journal of Interactive Marketing | 2005 | 452 |
34 | Creating virtual product experiences: The role of telepresence | Journal of Interactive Marketing | 2003 | 436 |
35 | Permission-based mobile advertising | Journal of Interactive Marketing | 2002 | 433 |
36 | Consumer Power: Evolution in the Digital Age | Journal of Interactive Marketing | 2013 | 428 |
37 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues | Journal of Interactive Marketing | 2010 | 422 |
38 | Social Media Metrics — A Framework and Guidelines for Managing Social Media | Journal of Interactive Marketing | 2013 | 421 |
39 | Customer lifetime value research in marketing: A review and future directions | Journal of Interactive Marketing | 2002 | 413 |
40 | Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior | Journal of Interactive Marketing | 2005 | 411 |
41 | Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy notices | Journal of Interactive Marketing | 2004 | 409 |
42 | Adoption of Virtual Try-on technology for online apparel shopping | Journal of Interactive Marketing | 2008 | 391 |
43 | Does Chatter Matter? The Impact of User-Generated Content on Music Sales | Journal of Interactive Marketing | 2009 | 380 |
44 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve | Journal of Interactive Marketing | 2011 | 377 |
45 | Crafting Integrated Multichannel Retailing Strategies | Journal of Interactive Marketing | 2010 | 374 |
46 | Effect of image interactivity technology on consumer responses toward the online retailer | Journal of Interactive Marketing | 2005 | 358 |
47 | Social Commerce: A Contingency Framework for Assessing Marketing Potential | Journal of Interactive Marketing | 2013 | 349 |
48 | Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications | Journal of Interactive Marketing | 2019 | 346 |
49 | Mobile Marketing: A Synthesis and Prognosis | Journal of Interactive Marketing | 2009 | 343 |
50 | Consumers in a multichannel environment: Product utility, process utility, and channel choice | Journal of Interactive Marketing | 2005 | 342 |