# | Title | Journal | Year | Citations |
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1 | Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty | International Journal of Sports Marketing and Sponsorship | 2001 | 159 |
2 | Consumer acceptance of sports wearable technology: the role of technology readiness | International Journal of Sports Marketing and Sponsorship | 2019 | 115 |
3 | Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events | International Journal of Sports Marketing and Sponsorship | 2001 | 106 |
4 | The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products | International Journal of Sports Marketing and Sponsorship | 2008 | 76 |
5 | An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan | International Journal of Sports Marketing and Sponsorship | 2000 | 74 |
6 | Sponsorship - A Confirmed Weapon in the Promotional Armoury | International Journal of Sports Marketing and Sponsorship | 2001 | 70 |
7 | Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence | International Journal of Sports Marketing and Sponsorship | 2007 | 65 |
8 | We love to hate them! Social media-based anti-brand communities in professional football | International Journal of Sports Marketing and Sponsorship | 2016 | 65 |
9 | An exploration of motives in sport video gaming | International Journal of Sports Marketing and Sponsorship | 2006 | 61 |
10 | New media, branding and global sports sponsorship | International Journal of Sports Marketing and Sponsorship | 2008 | 61 |
11 | Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter | International Journal of Sports Marketing and Sponsorship | 2000 | 57 |
12 | Consuming Sport: Fans, Sport and Culture | International Journal of Sports Marketing and Sponsorship | 2004 | 57 |
13 | Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity | International Journal of Sports Marketing and Sponsorship | 2006 | 57 |
14 | Dimensions of athletic star power associated with Generation Y sports consumption | International Journal of Sports Marketing and Sponsorship | 2005 | 56 |
15 | Investigating the moderating role of fit on sports sponsorship and brand equity | International Journal of Sports Marketing and Sponsorship | 2007 | 55 |
16 | Event image perceptions among active and passive sports tourists at marathon races | International Journal of Sports Marketing and Sponsorship | 2010 | 54 |
17 | A critical mass of corruption: why some football leagues have more match-fixing than others | International Journal of Sports Marketing and Sponsorship | 2010 | 54 |
18 | Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia | International Journal of Sports Marketing and Sponsorship | 2019 | 53 |
19 | Sponsorship and CSR: is there a link? A conceptual framework | International Journal of Sports Marketing and Sponsorship | 2011 | 52 |
20 | The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective | International Journal of Sports Marketing and Sponsorship | 2012 | 52 |
21 | The sport industry in growing economies: critical issues and challenges | International Journal of Sports Marketing and Sponsorship | 2018 | 52 |
22 | Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context | International Journal of Sports Marketing and Sponsorship | 2010 | 48 |
23 | Doping in elite sport - do the fans care? Public opinion on the consequences of doping scandals | International Journal of Sports Marketing and Sponsorship | 2010 | 48 |
24 | Online and mobile marketing strategies as drivers of brand love in sports teams | International Journal of Sports Marketing and Sponsorship | 2016 | 48 |
25 | Globalisation and sports branding: the case of Manchester United | International Journal of Sports Marketing and Sponsorship | 2006 | 47 |
26 | Image transfer in sports sponsorships: an assessment of moderating effects | International Journal of Sports Marketing and Sponsorship | 2005 | 46 |
27 | Sport Sponsorship: Evaluating the Sport and Brand Image Match | International Journal of Sports Marketing and Sponsorship | 1999 | 44 |
28 | Impact of core product quality on sport fans’ emotions and behavioral intentions | International Journal of Sports Marketing and Sponsorship | 2016 | 44 |
29 | Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks | International Journal of Sports Marketing and Sponsorship | 2001 | 42 |
30 | Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams | International Journal of Sports Marketing and Sponsorship | 2013 | 42 |
31 | A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction | International Journal of Sports Marketing and Sponsorship | 2003 | 41 |
32 | Marketing the Host City: Analyzing Exposure Generated By a Sport Event | International Journal of Sports Marketing and Sponsorship | 2003 | 41 |
33 | General Market Demand Variables Associated with Professional Sport Consumption | International Journal of Sports Marketing and Sponsorship | 2003 | 41 |
34 | An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans | International Journal of Sports Marketing and Sponsorship | 2009 | 41 |
35 | The loyalty of German soccer fans: does a team's brand image matter? | International Journal of Sports Marketing and Sponsorship | 2005 | 40 |
36 | Examining fan engagement through social networking sites | International Journal of Sports Marketing and Sponsorship | 2019 | 40 |
37 | Social impact of major sports events perceived by host community | International Journal of Sports Marketing and Sponsorship | 2016 | 39 |
38 | Effects of atmosphere at major sports events: a perspective from environmental psychology | International Journal of Sports Marketing and Sponsorship | 2009 | 38 |
39 | A model bridging team brand experience and sponsorship brand experience | International Journal of Sports Marketing and Sponsorship | 2017 | 38 |
40 | Heroes in sport: assessing celebrity endorser effectiveness | International Journal of Sports Marketing and Sponsorship | 2007 | 37 |
41 | Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football | International Journal of Sports Marketing and Sponsorship | 2006 | 35 |
42 | Online marketing of professional sports clubs: engaging fans on a new playing field | International Journal of Sports Marketing and Sponsorship | 2010 | 35 |
43 | The hidden benefits of non-elite mass participation sports events: an economic perspective | International Journal of Sports Marketing and Sponsorship | 2010 | 35 |
44 | Antecedents and consequence associated with esports gameplay | International Journal of Sports Marketing and Sponsorship | 2019 | 35 |
45 | Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans | International Journal of Sports Marketing and Sponsorship | 2014 | 34 |
46 | Marketing on Instagram | International Journal of Sports Marketing and Sponsorship | 2019 | 34 |
47 | Internationalising ambush marketing: a comparative study | International Journal of Sports Marketing and Sponsorship | 2005 | 33 |
48 | Sport business in China: current state and prospect | International Journal of Sports Marketing and Sponsorship | 2017 | 33 |
49 | Assessing the effectiveness of sponsorship messaging | International Journal of Sports Marketing and Sponsorship | 2018 | 33 |
50 | Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006 | International Journal of Sports Marketing and Sponsorship | 2009 | 32 |