1.5(top 50%)
impact factor
697(top 20%)
papers
6.5K(top 20%)
citations
36(top 20%)
h-index
1.6(top 50%)
extended IF
832
all documents
7.4K
doc citations
49(top 20%)
g-index

Top Articles

#TitleJournalYearCitations
1Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand LoyaltyInternational Journal of Sports Marketing and Sponsorship2001159
2Consumer acceptance of sports wearable technology: the role of technology readinessInternational Journal of Sports Marketing and Sponsorship2019115
3Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting EventsInternational Journal of Sports Marketing and Sponsorship2001106
4The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' productsInternational Journal of Sports Marketing and Sponsorship200876
5An Identification and Examination of Influences That Shape the Creation of a Professional Team FanInternational Journal of Sports Marketing and Sponsorship200074
6Sponsorship - A Confirmed Weapon in the Promotional ArmouryInternational Journal of Sports Marketing and Sponsorship200170
7Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruenceInternational Journal of Sports Marketing and Sponsorship200765
8We love to hate them! Social media-based anti-brand communities in professional footballInternational Journal of Sports Marketing and Sponsorship201665
9An exploration of motives in sport video gamingInternational Journal of Sports Marketing and Sponsorship200661
10New media, branding and global sports sponsorshipInternational Journal of Sports Marketing and Sponsorship200861
11Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and ClutterInternational Journal of Sports Marketing and Sponsorship200057
12Consuming Sport: Fans, Sport and CultureInternational Journal of Sports Marketing and Sponsorship200457
13Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equityInternational Journal of Sports Marketing and Sponsorship200657
14Dimensions of athletic star power associated with Generation Y sports consumptionInternational Journal of Sports Marketing and Sponsorship200556
15Investigating the moderating role of fit on sports sponsorship and brand equityInternational Journal of Sports Marketing and Sponsorship200755
16Event image perceptions among active and passive sports tourists at marathon racesInternational Journal of Sports Marketing and Sponsorship201054
17A critical mass of corruption: why some football leagues have more match-fixing than othersInternational Journal of Sports Marketing and Sponsorship201054
18Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in MalaysiaInternational Journal of Sports Marketing and Sponsorship201953
19Sponsorship and CSR: is there a link? A conceptual frameworkInternational Journal of Sports Marketing and Sponsorship201152
20The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspectiveInternational Journal of Sports Marketing and Sponsorship201252
21The sport industry in growing economies: critical issues and challengesInternational Journal of Sports Marketing and Sponsorship201852
22Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator contextInternational Journal of Sports Marketing and Sponsorship201048
23Doping in elite sport - do the fans care? Public opinion on the consequences of doping scandalsInternational Journal of Sports Marketing and Sponsorship201048
24Online and mobile marketing strategies as drivers of brand love in sports teamsInternational Journal of Sports Marketing and Sponsorship201648
25Globalisation and sports branding: the case of Manchester UnitedInternational Journal of Sports Marketing and Sponsorship200647
26Image transfer in sports sponsorships: an assessment of moderating effectsInternational Journal of Sports Marketing and Sponsorship200546
27Sport Sponsorship: Evaluating the Sport and Brand Image MatchInternational Journal of Sports Marketing and Sponsorship199944
28Impact of core product quality on sport fans’ emotions and behavioral intentionsInternational Journal of Sports Marketing and Sponsorship201644
29Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All BlacksInternational Journal of Sports Marketing and Sponsorship200142
30Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teamsInternational Journal of Sports Marketing and Sponsorship201342
31A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and SatisfactionInternational Journal of Sports Marketing and Sponsorship200341
32Marketing the Host City: Analyzing Exposure Generated By a Sport EventInternational Journal of Sports Marketing and Sponsorship200341
33General Market Demand Variables Associated with Professional Sport ConsumptionInternational Journal of Sports Marketing and Sponsorship200341
34An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fansInternational Journal of Sports Marketing and Sponsorship200941
35The loyalty of German soccer fans: does a team's brand image matter?International Journal of Sports Marketing and Sponsorship200540
36Examining fan engagement through social networking sitesInternational Journal of Sports Marketing and Sponsorship201940
37Social impact of major sports events perceived by host communityInternational Journal of Sports Marketing and Sponsorship201639
38Effects of atmosphere at major sports events: a perspective from environmental psychologyInternational Journal of Sports Marketing and Sponsorship200938
39A model bridging team brand experience and sponsorship brand experienceInternational Journal of Sports Marketing and Sponsorship201738
40Heroes in sport: assessing celebrity endorser effectivenessInternational Journal of Sports Marketing and Sponsorship200737
41Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian FootballInternational Journal of Sports Marketing and Sponsorship200635
42Online marketing of professional sports clubs: engaging fans on a new playing fieldInternational Journal of Sports Marketing and Sponsorship201035
43The hidden benefits of non-elite mass participation sports events: an economic perspectiveInternational Journal of Sports Marketing and Sponsorship201035
44Antecedents and consequence associated with esports gameplayInternational Journal of Sports Marketing and Sponsorship201935
45Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fansInternational Journal of Sports Marketing and Sponsorship201434
46Marketing on InstagramInternational Journal of Sports Marketing and Sponsorship201934
47Internationalising ambush marketing: a comparative studyInternational Journal of Sports Marketing and Sponsorship200533
48Sport business in China: current state and prospectInternational Journal of Sports Marketing and Sponsorship201733
49Assessing the effectiveness of sponsorship messagingInternational Journal of Sports Marketing and Sponsorship201833
50Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006International Journal of Sports Marketing and Sponsorship200932