The graph shows the changes in the impact factor of Marketing Theory and its the corresponding percentile for the sake of comparison with the entire literature. Impact Factor is the most common scientometric index, which is defined by the number of citations of papers in two preceding years divided by the number of papers published in those years.
How Influential is Marketing Theory?
Marketing Theory is the 180th out of 1,786 Business journals. This means the journal is among the top 11% in the sub-discipline of Business. This Journal is the 234th out of 2,293 Economics journals. This means the journal is among the top 11% in the discipline of Economics. This Journal is the 1267th out of 18,687 Social Sciences journals. This means the journal is among the top 7% in the science branch of Social Sciences.
How are inpact factors calculated?
The impact factor (IF) is calculated by counting citations from peer-reviewed journals only.
extended IF also counts citations from books and conference papers. However, no patent, abstract, working papers, online documents, etc., are covered.
