# | Title | Journal | Year | Citations |
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1 | Toward a Typology of Commitment States among Managers of Born-Global Firms: A Study of Accelerated Internationalization | Journal of International Marketing | 2007 | 679 |
2 | Collaborative and Iterative Translation: An Alternative Approach to Back Translation | Journal of International Marketing | 2007 | 600 |
3 | Entrepreneurship and Marketing Strategy: The SME under Globalization | Journal of International Marketing | 2000 | 595 |
4 | A Strategic Approach to Internationalization: A Traditional versus a “Born-Global” Approach | Journal of International Marketing | 2004 | 496 |
5 | Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling | Journal of International Marketing | 2018 | 475 |
6 | Born Global or Gradual Global? Examining the Export Behavior of Small and Medium-Sized Enterprises | Journal of International Marketing | 2002 | 457 |
7 | Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes | Journal of International Marketing | 2009 | 429 |
8 | Exploratory and Exploitative Learning in New Product Development: A Social Capital Perspective on New Technology Ventures in China | Journal of International Marketing | 2007 | 409 |
9 | Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences | Journal of International Marketing | 2000 | 403 |
10 | How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization | Journal of International Marketing | 2006 | 394 |
11 | The Internationalization of Small High-Technology Firms | Journal of International Marketing | 1999 | 386 |
12 | The International Market Entry Choices of Start-Up Companies in High-Technology Industries | Journal of International Marketing | 2000 | 381 |
13 | On Improving the Conceptual Foundations of International Marketing Research | Journal of International Marketing | 2006 | 373 |
14 | An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance | Journal of International Marketing | 2007 | 370 |
15 | The Characteristics of Joint Ventures in the People's Republic of China | Journal of International Marketing | 1993 | 368 |
16 | Cultural Distance and Psychic Distance: Two Peas in a Pod? | Journal of International Marketing | 2006 | 355 |
17 | An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion | Journal of International Marketing | 2005 | 352 |
18 | The EXPERF Scale: A Cross-National Generalized Export Performance Measure | Journal of International Marketing | 1998 | 347 |
19 | Small High-Technology Firms and International High-Technology Markets | Journal of International Marketing | 2000 | 343 |
20 | Guanxi, Trust, and Long-Term Orientation in Chinese Business Markets | Journal of International Marketing | 2005 | 339 |
21 | Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries | Journal of International Marketing | 2013 | 323 |
22 | Identifying Managerial Influences on Exporting: Past Research and Future Directions | Journal of International Marketing | 1998 | 322 |
23 | The Effects of E-Commerce Drivers on Export Marketing Strategy | Journal of International Marketing | 2007 | 307 |
24 | The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters | Journal of International Marketing | 2003 | 290 |
25 | Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization | Journal of International Marketing | 2009 | 286 |
26 | Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes | Journal of International Marketing | 2009 | 284 |
27 | Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective | Journal of International Marketing | 2015 | 279 |
28 | Order of Entry and Performance of Multinational Corporations in an Emerging Market: A Contingent Resource Perspective | Journal of International Marketing | 2005 | 278 |
29 | Inward-Outward Connections in Internationalization | Journal of International Marketing | 1993 | 277 |
30 | Empirical Research on Export Barriers: Review, Assessment, and Synthesis | Journal of International Marketing | 1995 | 277 |
31 | Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers | Journal of International Marketing | 2004 | 268 |
32 | The Complexity of Context: A Service Ecosystems Approach for International Marketing | Journal of International Marketing | 2013 | 268 |
33 | An Experiment on the Salience of Country-of-Origin in the Era of Global Brands | Journal of International Marketing | 1993 | 267 |
34 | The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness | Journal of International Marketing | 2012 | 262 |
35 | Joint Ventures in China: A Comparative Study of Japanese, Korean, and U.S. Partners | Journal of International Marketing | 2001 | 259 |
36 | Internationalization of Service SMEs: An Integrated Perspective from the Engineering Consulting Sector | Journal of International Marketing | 1999 | 257 |
37 | A Note on Psychological Distance and Export Market Selection | Journal of International Marketing | 2000 | 249 |
38 | The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers | Journal of International Marketing | 2012 | 243 |
39 | Symbolic Value of Foreign Products in the People's Republic of China | Journal of International Marketing | 2003 | 242 |
40 | Curbing Foreign Distributor Opportunism: An Examination of Trust, Contracts, and the Legal Environment in International Channel Relationships | Journal of International Marketing | 2004 | 242 |
41 | Consumer Perception of Product Quality and the Country-of-Origin Effect1 | Journal of International Marketing | 1994 | 241 |
42 | Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture | Journal of International Marketing | 2004 | 241 |
43 | Export Performance: A Conceptualization and Empirical Assessment | Journal of International Marketing | 1998 | 238 |
44 | Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay | Journal of International Marketing | 2012 | 238 |
45 | Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance | Journal of International Marketing | 2009 | 228 |
46 | The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption | Journal of International Marketing | 2014 | 223 |
47 | Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior | Journal of International Marketing | 2002 | 222 |
48 | Socio-Cultural Distance and the Choice of Joint Ventures: A Contingency Perspective | Journal of International Marketing | 1994 | 221 |
49 | Brand Origin Identification by Consumers: A Classification Perspective | Journal of International Marketing | 2008 | 221 |
50 | The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance | Journal of International Marketing | 2010 | 220 |