2.5(top 20%)
impact factor
855(top 20%)
papers
39.7K(top 10%)
citations
80(top 10%)
h-index
2.5(top 20%)
impact factor
950
all documents
43.9K
doc citations
177(top 5%)
g-index

Top Articles

#TitleJournalYearCitations
1PLS-SEM: Indeed a Silver BulletJournal of Marketing Theory and Practice201111,620
2Customer Engagement: Exploring Customer Relationships Beyond PurchaseJournal of Marketing Theory and Practice20121,199
3The Process of Customer Engagement: A Conceptual FrameworkJournal of Marketing Theory and Practice2009903
4Customer Value Creation: A Practical FrameworkJournal of Marketing Theory and Practice2007658
5Status Consumption in Consumer Behavior: Scale Development and ValidationJournal of Marketing Theory and Practice1999635
6Structural Equation Modeling in Marketing: Some Practical RemindersJournal of Marketing Theory and Practice2008534
7The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase IntentionsJournal of Marketing Theory and Practice2002518
8Perceived Value: Mediating Role of Perceived RiskJournal of Marketing Theory and Practice2001477
9A Generalized Multidimensional Scale for Measuring Customer EngagementJournal of Marketing Theory and Practice2014457
10Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing PerspectivesJournal of Marketing Theory and Practice2002411
11Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity ScaleJournal of Marketing Theory and Practice2002395
12The Effect of Brand Attitude and Brand Image on Brand EquityJournal of Marketing Theory and Practice2001381
13Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?Journal of Marketing Theory and Practice2005314
14The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated ExperienceJournal of Marketing Theory and Practice2003302
15Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for MarketingJournal of Marketing Theory and Practice1995279
16Building Service Brands via Social Identity: Lessons from the Sports MarketplaceJournal of Marketing Theory and Practice2001274
17Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory SuccessJournal of Marketing Theory and Practice2003237
18Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and BrandJournal of Marketing Theory and Practice2002223
19Consumer Conformity: Review and Applications for Marketing Theory and PracticeJournal of Marketing Theory and Practice1999222
20Deviant Customer Behavior: An Exploration of Frontline Employee TacticsJournal of Marketing Theory and Practice2006212
21The Inception and Growth of the Journal of Marketing Theory and PracticeJournal of Marketing Theory and Practice1999201
22An Exploratory Examination of Retaliatory PreannouncingJournal of Marketing Theory and Practice2000200
23An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand LoyaltyJournal of Marketing Theory and Practice2012181
24Loyalty: The Influences of Satisfaction and Brand Community IntegrationJournal of Marketing Theory and Practice2003180
25Assessing the Teaching Quality to Student Satisfaction Relationship: Applied Customer Satisfaction Research in the ClassroomJournal of Marketing Theory and Practice1999168
26Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial FirmsJournal of Marketing Theory and Practice1997166
27Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity TheoryJournal of Marketing Theory and Practice2007164
28Explaining and Predicting Consumer Intention to Purchase Over the Internet: An Exploratory StudyJournal of Marketing Theory and Practice2002162
29The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American StudentJournal of Marketing Theory and Practice1997157
30Resource-Based Explanation of Entry Mode ChoiceJournal of Marketing Theory and Practice2004157
31Atmospherics, Service Encounters and Consumer Decision Making: An Integrattve PerspectiveJournal of Marketing Theory and Practice2002156
32An Examination of the Relationships between Retail Work Environments, Salesperson Selling Orientation-Customer Orientation and Job PerformanceJournal of Marketing Theory and Practice2001154
33Materialism and Social ConsumptionJournal of Marketing Theory and Practice2006154
34Factors that Affect Attitude Toward a Retail Web SiteJournal of Marketing Theory and Practice2005152
35The Effects of Food Color on Perceived FlavorJournal of Marketing Theory and Practice2000150
36Innovative Consumers and Market MavensJournal of Marketing Theory and Practice2003149
37Supply Chain Integration: Customer Value through Collaborative Closeness versus Operational ExcellenceJournal of Marketing Theory and Practice1998148
38Sabotaging Market-Oriented Culture Change: An Exploration of Resistance Justifications and ApproachesJournal of Marketing Theory and Practice2002148
39Swot Analysis from a Resource-Based ViewJournal of Marketing Theory and Practice2001145
40Status Consumption and Price SensitivityJournal of Marketing Theory and Practice2010141
41Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured MeasuresJournal of Marketing Theory and Practice1998140
42The Effect of Misleading Environmental Claims on Consumer Perceptions of AdvertisementsJournal of Marketing Theory and Practice1998139
43Marketing at the Interface: Not ‘What’ but ‘How’Journal of Marketing Theory and Practice2000136
44Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in their LivesJournal of Marketing Theory and Practice2007136
45Personality and Credit Card Misuse Among College Students: The Mediating Role of ImpulsivenessJournal of Marketing Theory and Practice2007135
46Attributions and Outcomes of the Service Recovery ProcessJournal of Marketing Theory and Practice2001133
47Examining the Impact of Service Quality: A Meta-Analysis of Empirical EvidenceJournal of Marketing Theory and Practice2009133
48Salesperson Empathy and Listening: Impact on Relationship OutcomesJournal of Marketing Theory and Practice2005132
49Modeling Influences on Impulse Purchasing Behaviors During Online Marketing TransactionsJournal of Marketing Theory and Practice2007131
50Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity TheoryJournal of Marketing Theory and Practice2011131