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Journals
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Journal of Marketing Theory and Practice
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top-articles
Journal of Marketing Theory and Practice
2.5
(top 20%)
impact factor
855
(top 20%)
papers
39.7K
(top 10%)
citations
80
(top 10%)
h
-index
2.5
(top 20%)
impact factor
950
all documents
43.9K
doc citations
177
(top 5%)
g
-index
Top Articles
#
Title
Journal
Year
Citations
1
PLS-SEM: Indeed a Silver Bullet
Journal of Marketing Theory and Practice
2011
11,620
2
Customer Engagement: Exploring Customer Relationships Beyond Purchase
Journal of Marketing Theory and Practice
2012
1,199
3
The Process of Customer Engagement: A Conceptual Framework
Journal of Marketing Theory and Practice
2009
903
4
Customer Value Creation: A Practical Framework
Journal of Marketing Theory and Practice
2007
658
5
Status Consumption in Consumer Behavior: Scale Development and Validation
Journal of Marketing Theory and Practice
1999
635
6
Structural Equation Modeling in Marketing: Some Practical Reminders
Journal of Marketing Theory and Practice
2008
534
7
The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
Journal of Marketing Theory and Practice
2002
518
8
Perceived Value: Mediating Role of Perceived Risk
Journal of Marketing Theory and Practice
2001
477
9
A Generalized Multidimensional Scale for Measuring Customer Engagement
Journal of Marketing Theory and Practice
2014
457
10
Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives
Journal of Marketing Theory and Practice
2002
411
11
Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale
Journal of Marketing Theory and Practice
2002
395
12
The Effect of Brand Attitude and Brand Image on Brand Equity
Journal of Marketing Theory and Practice
2001
381
13
Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?
Journal of Marketing Theory and Practice
2005
314
14
The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience
Journal of Marketing Theory and Practice
2003
302
15
Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing
Journal of Marketing Theory and Practice
1995
279
16
Building Service Brands via Social Identity: Lessons from the Sports Marketplace
Journal of Marketing Theory and Practice
2001
274
17
Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory Success
Journal of Marketing Theory and Practice
2003
237
18
Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand
Journal of Marketing Theory and Practice
2002
223
19
Consumer Conformity: Review and Applications for Marketing Theory and Practice
Journal of Marketing Theory and Practice
1999
222
20
Deviant Customer Behavior: An Exploration of Frontline Employee Tactics
Journal of Marketing Theory and Practice
2006
212
21
The Inception and Growth of the Journal of Marketing Theory and Practice
Journal of Marketing Theory and Practice
1999
201
22
An Exploratory Examination of Retaliatory Preannouncing
Journal of Marketing Theory and Practice
2000
200
23
An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty
Journal of Marketing Theory and Practice
2012
181
24
Loyalty: The Influences of Satisfaction and Brand Community Integration
Journal of Marketing Theory and Practice
2003
180
25
Assessing the Teaching Quality to Student Satisfaction Relationship: Applied Customer Satisfaction Research in the Classroom
Journal of Marketing Theory and Practice
1999
168
26
Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms
Journal of Marketing Theory and Practice
1997
166
27
Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory
Journal of Marketing Theory and Practice
2007
164
28
Explaining and Predicting Consumer Intention to Purchase Over the Internet: An Exploratory Study
Journal of Marketing Theory and Practice
2002
162
29
The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student
Journal of Marketing Theory and Practice
1997
157
30
Resource-Based Explanation of Entry Mode Choice
Journal of Marketing Theory and Practice
2004
157
31
Atmospherics, Service Encounters and Consumer Decision Making: An Integrattve Perspective
Journal of Marketing Theory and Practice
2002
156
32
An Examination of the Relationships between Retail Work Environments, Salesperson Selling Orientation-Customer Orientation and Job Performance
Journal of Marketing Theory and Practice
2001
154
33
Materialism and Social Consumption
Journal of Marketing Theory and Practice
2006
154
34
Factors that Affect Attitude Toward a Retail Web Site
Journal of Marketing Theory and Practice
2005
152
35
The Effects of Food Color on Perceived Flavor
Journal of Marketing Theory and Practice
2000
150
36
Innovative Consumers and Market Mavens
Journal of Marketing Theory and Practice
2003
149
37
Supply Chain Integration: Customer Value through Collaborative Closeness versus Operational Excellence
Journal of Marketing Theory and Practice
1998
148
38
Sabotaging Market-Oriented Culture Change: An Exploration of Resistance Justifications and Approaches
Journal of Marketing Theory and Practice
2002
148
39
Swot Analysis from a Resource-Based View
Journal of Marketing Theory and Practice
2001
145
40
Status Consumption and Price Sensitivity
Journal of Marketing Theory and Practice
2010
141
41
Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures
Journal of Marketing Theory and Practice
1998
140
42
The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements
Journal of Marketing Theory and Practice
1998
139
43
Marketing at the Interface: Not ‘What’ but ‘How’
Journal of Marketing Theory and Practice
2000
136
44
Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in their Lives
Journal of Marketing Theory and Practice
2007
136
45
Personality and Credit Card Misuse Among College Students: The Mediating Role of Impulsiveness
Journal of Marketing Theory and Practice
2007
135
46
Attributions and Outcomes of the Service Recovery Process
Journal of Marketing Theory and Practice
2001
133
47
Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence
Journal of Marketing Theory and Practice
2009
133
48
Salesperson Empathy and Listening: Impact on Relationship Outcomes
Journal of Marketing Theory and Practice
2005
132
49
Modeling Influences on Impulse Purchasing Behaviors During Online Marketing Transactions
Journal of Marketing Theory and Practice
2007
131
50
Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory
Journal of Marketing Theory and Practice
2011
131
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