| # | Title | Journal | Year | Citations |
|---|
| 1 | Uses and Gratifications Theory in the 21st Century | Mass Communication and Society | 2000 | 1,620 |
| 2 | Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters | Mass Communication and Society | 2001 | 1,233 |
| 3 | Agenda-Setting, Priming, and Framing Revisited: Another Look at Cognitive Effects of Political Communication | Mass Communication and Society | 2000 | 667 |
| 4 | Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age | Mass Communication and Society | 2001 | 445 |
| 5 | Cultivation Analysis: An Overview | Mass Communication and Society | 1998 | 420 |
| 6 | The End of Framing as we Know it … and the Future of Media Effects | Mass Communication and Society | 2016 | 411 |
| 7 | Political News in the News Feed: Learning Politics from Social Media | Mass Communication and Society | 2016 | 321 |
| 8 | Did Social Media Really Matter? College Students' Use of Online Media and Political Decision Making in the 2008 Election | Mass Communication and Society | 2010 | 311 |
| 9 | Are Issue-Cycles Culturally Constructed? A Comparison of French and American Coverage of Global Climate Change | Mass Communication and Society | 2004 | 257 |
| 10 | The End of Mass Communication? | Mass Communication and Society | 2001 | 254 |
| 11 | New Directions in Agenda-Setting Theory and Research | Mass Communication and Society | 2014 | 230 |
| 12 | The Third-Person Effect: A Meta-Analysis of the Perceptual Hypothesis | Mass Communication and Society | 2000 | 219 |
| 13 | The Mediating Role of Knowledge and Efficacy in the Effects of Communication on Political Participation | Mass Communication and Society | 2011 | 217 |
| 14 | Linking Exposure to Outcomes: Early Adolescents' Consumption of Sexual Content in Six Media | Mass Communication and Society | 2005 | 199 |
| 15 | Media Coverage of Public Health Epidemics: Linking Framing and Issue Attention Cycle Toward an Integrated Theory of Print News Coverage of Epidemics | Mass Communication and Society | 2008 | 196 |
| 16 | Shirts vs. Skins: Clothing as an Indicator of Gender Role Stereotyping in Video Games | Mass Communication and Society | 2002 | 189 |
| 17 | Does the Digital Divide Matter More? Comparing the Effects of New Media and Old Media Use on the Education-Based Knowledge Gap | Mass Communication and Society | 2011 | 189 |
| 18 | Priming and Fake News: The Effects of Elite Discourse on Evaluations of News Media | Mass Communication and Society | 2019 | 182 |
| 19 | A Media Sociology for the Networked Public Sphere: The Hierarchy of Influences Model | Mass Communication and Society | 2016 | 178 |
| 20 | A Theory of Media Power and a Theory of Media Use: Different Stories, Questions, and Ways of Thinking | Mass Communication and Society | 1998 | 170 |
| 21 | Still a Man's Game: Gender Representation in Online Reviews of Video Games | Mass Communication and Society | 2006 | 161 |
| 22 | Parasocial Interaction With Liked, Neutral, and Disliked Characters on a Popular TV Series | Mass Communication and Society | 2010 | 153 |
| 23 | An Imperceptible Difference: Visual and Textual Constructions of Femininity in Sports Illustrated and Sports Illustrated for Women | Mass Communication and Society | 2002 | 150 |
| 24 | “You Don't Understand, This is a New War!” Analysis of Hate Speech in News Web Sites' Comments | Mass Communication and Society | 2012 | 149 |
| 25 | Sexual Objectification in Music Videos: A Content Analysis Comparing Gender and Genre | Mass Communication and Society | 2011 | 145 |
| 26 | Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election | Mass Communication and Society | 2008 | 137 |
| 27 | The Role of Engagement in Learning From Active and Incidental News Exposure on Social Media | Mass Communication and Society | 2018 | 137 |
| 28 | Credibility in Context: How Uncivil Online Commentary Affects News Credibility | Mass Communication and Society | 2010 | 129 |
| 29 | Media, Celebrities, and Social Influence: Identification With Elvis Presley | Mass Communication and Society | 2002 | 128 |
| 30 | Ethnic Media in the United States: An Essay on Their Role in Integration, Assimilation, and Social Control | Mass Communication and Society | 2000 | 127 |
| 31 | Communication and Citizenship: Mapping the Political Effects of Infotainment | Mass Communication and Society | 2005 | 125 |
| 32 | Parasocial Breakups: Measuring Individual Differences in Responses to the Dissolution of Parasocial Relationships | Mass Communication and Society | 2003 | 122 |
| 33 | The View of the Border: News Framing of the Definition, Causes, and Solutions to Illegal Immigration | Mass Communication and Society | 2011 | 122 |
| 34 | Determinants of Journalists' Professional Autonomy: Individual and National Level Factors Matter More Than Organizational Ones | Mass Communication and Society | 2013 | 122 |
| 35 | Evaluating the Credibility of Online Information: A Test of Source and Advertising Influence | Mass Communication and Society | 2003 | 121 |
| 36 | A Three-Decade Retrospective on the Hostile Media Effect | Mass Communication and Society | 2015 | 121 |
| 37 | Audience Attributes, Media Supplementation, and Likely Online Service Adoption | Mass Communication and Society | 2001 | 115 |
| 38 | The Construction of Arabs as Enemies: Post-September 11 Discourse of George W. Bush | Mass Communication and Society | 2004 | 115 |
| 39 | The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube | Mass Communication and Society | 2010 | 115 |
| 40 | The Nature of Television Realism Judgments: A Reevaluation of Their Conceptualization and Measurement | Mass Communication and Society | 2000 | 114 |
| 41 | The Effects of Strategic News on Political Cynicism, Issue Evaluations, and Policy Support: A Two-Wave Experiment | Mass Communication and Society | 2004 | 114 |
| 42 | The 2008 Presidential Election, 2.0: A Content Analysis of User-Generated Political Facebook Groups | Mass Communication and Society | 2010 | 114 |
| 43 | Does Exposure to Sexual Hip-Hop Music Videos Influence the Sexual Attitudes of College Students? | Mass Communication and Society | 2009 | 109 |
| 44 | Boys Will Be Boys and Girls Better Be Prepared: An Analysis of the Rare Sexual Health Messages in Young Adolescents' Media | Mass Communication and Society | 2008 | 107 |
| 45 | The Appeal of Media Populism: The Media Preferences of Citizens with Populist Attitudes | Mass Communication and Society | 2017 | 105 |
| 46 | Evolution of Online Campaigning: Increasing Interactivity in Candidate Web Sites and Blogs Through Text and Technical Features | Mass Communication and Society | 2006 | 104 |
| 47 | Media Dependency During a Large-Scale Social Disruption: The Case of September 11 | Mass Communication and Society | 2004 | 103 |
| 48 | On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats | Mass Communication and Society | 2001 | 89 |
| 49 | Mainstream Media Skepticism and Exposure to Sectorial and Extranational News Media: The Case of Israel | Mass Communication and Society | 2006 | 89 |
| 50 | The Symbiosis of News Coverage and Aggregate Online Search Behavior: Obama, Rumors, and Presidential Politics | Mass Communication and Society | 2010 | 89 |
