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top-authors
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most-cited
Marketing Letters
3.1
(top 10%)
impact factor
1.1K
(top 20%)
papers
43.6K
(top 10%)
citations
94
(top 5%)
h
-index
3.1
(top 20%)
extended IF
1.2K
all documents
48.1K
doc citations
162
(top 5%)
g
-index
Top Authors (by article citations)
#
Author
Articles
Citations
R ARank
R CRank
1
Chrysanthos Dellarocas
1
469
1
1
1
Yubo Chen
1
469
1
1
1
David
1
469
1
1
1
Dina Mayzlin
1
469
1
1
1
Mengze Shi
1
469
1
1
1
Sanjiv Das
1
469
1
1
1
Barak Libai
1
469
1
1
8
Gilles Laurent
2
368
1
1
9
Daniel Read
1
185
1
2
9
George Ainslie
1
185
2
2
9
John G Lynch Jr
1
185
1
2
9
Yaacov Trope
1
185
1
1
9
Klaus Wertenbroch
1
185
1
2
9
Dilip Soman
1
185
1
2
9
Gal Zauberman
1
185
1
2
16
Andrew Ainslie
1
124
1
2
16
Nitin Mehta
1
124
1
1
18
Michel Wedel
1
122
1
3
18
Raghuram Iyengar
1
122
1
1
18
Peter Fader
1
122
1
4
18
Wagner Kamakura
1
122
1
1
18
Baohong Sun
1
122
1
3
23
Laurette Dube
1
83
1
3
23
Ale Smidts
1
83
1
1
23
Baba Shiv
1
83
2
4
23
Antoine Bechara
1
83
3
8
27
Catarina Sismeiro
1
81
1
1
27
Raphael Thomadsen
1
81
1
1
27
Neeraj Arora
1
81
1
1
30
Nina Mazar
1
76
1
1
30
Sendhil Mullainathan
1
76
2
2
32
Richard Gonzalez
1
71
1
1
32
Carolyn Yoon
1
71
1
2
32
Helene Fung
1
71
2
1
32
Denise C Park
1
71
1
2
32
Mara Mather
1
71
1
4
37
Jordan Louviere
1
70
1
2
37
Trudy Ann Cameron
1
70
1
3
37
Chandra R Bhat
1
70
4
4
37
Richard T Carson
1
70
1
2
37
Denzil G Fiebig
1
70
1
1
37
Moshe Ben-Akiva
1
70
1
1
37
Donald Waldman
1
70
1
1
37
Kenneth Train
1
70
1
2
37
David Brownstone
1
70
1
2
46
Greg M Allenby
1
64
1
1
46
Joel Huber
1
64
1
1
46
Thomas Otter
1
64
1
1
46
Joel Huber
1
64
1
1
46
Jaehwan Kim
1
64
1
1
51
Nader T Tavassoli
1
63
1
1
51
Chris Janiszewski
1
63
1
1
51
Margaret C Campbell
1
63
1
1
54
Norbert Schwarz
1
56
1
3
54
Arthur Lewbel
1
56
1
1
56
Morris B Holbrook
1
51
1
3
57
Peter S H Leeflang
1
49
2
1
57
Puneet Manchanda
1
49
1
1
57
Natalie Mizik
1
49
1
1
57
Jaap E Wieringa
1
49
1
1
57
Sridhar Narayanan
1
49
1
2
57
Marta Wosinska
1
49
1
2
63
Utpal M Dholakia
1
40
1
4
63
Peter Popkowski Leszczyc
1
40
1
1
63
Robert Zeithammer
1
40
1
1
63
Rajesh Bagchi
1
40
1
1
67
Russell S Winer
1
37
1
1
67
Tom Meyvis
1
37
1
1
67
Benedict G C Dellaert
2
44
1
2
67
Randolph E Bucklin
1
37
1
1
71
Sridhar Moorthy
1
28
1
4
71
Paul R Messinger
1
28
1
1
71
Dmitri Kuksov
1
28
1
1
71
George Wu
1
28
1
3
71
Z John Zhang
1
28
1
3
71
Chakravarthi Narasimhan
1
28
1
2
71
Richard Staelin
1
28
1
4
78
Joffre Swait
1
27
1
1
78
Michel Regenwetter
1
27
1
1
78
Torsten Reimer
1
27
1
1
78
Wiktor L Adamowicz
1
27
1
7
82
K Sudhir
1
24
1
2
82
Andrew T Ching
1
24
1
1
82
Günter J Hitsch
1
24
1
1
82
Jean-Pierre Dube
1
24
2
6
82
Naufel Vilcassim
1
24
1
1
87
Murali K Mantrala
2
31
1
1
88
Teck-Hua Ho
1
18
2
2
88
Michael P Keane
1
18
1
5
88
Hai Che
1
18
1
1
88
Michael L Katz
1
18
1
2
88
Tulin Erdem
1
18
1
2
88
Patrick Bajari
1
18
3
3
95
Steven S Posavac
1
17
1
2
95
Dale Griffin
1
17
1
1
95
Frank R Kardes
1
17
2
2
98
Roger J Calantone
1
10
1
3
98
Abbie Griffin
1
10
1
1
100
Mercedes Esteban-Bravo
1
9
1
1
100
Jose M Mugica
1
9
1
2
100
Jose M Vidal-Sanz
1
9
1
1
100
Suman Basuroy
1
9
1
2
104
Rong Chen
1
8
1
1
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