| # | Title | Journal | Year | Citations |
|---|
| 1 | Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth | Marketing Letters | 2001 | 1,486 |
| 2 | Measuring the hedonic and utilitarian sources of consumer attitudes | Marketing Letters | 1991 | 1,458 |
| 3 | Some antecedents and outcomes of brand love | Marketing Letters | 2006 | 1,373 |
| 4 | Beyond nudges: Tools of a choice architecture | Marketing Letters | 2012 | 621 |
| 5 | Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study | Marketing Letters | 2004 | 550 |
| 6 | Hybrid Choice Models: Progress and Challenges | Marketing Letters | 2002 | 482 |
| 7 | The Firm's Management of Social Interactions | Marketing Letters | 2005 | 469 |
| 8 | Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions | Marketing Letters | 1991 | 448 |
| 9 | Dimensions and Levels of Trust: Implications for Commitment to a Relationship | Marketing Letters | 1997 | 389 |
| 10 | A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis | Marketing Letters | 2000 | 381 |
| 11 | Creating Brand Names With Meaning: The Use of Sound Symbolism | Marketing Letters | 2000 | 366 |
| 12 | An empirical comparison of consumer-based measures of brand equity | Marketing Letters | 1996 | 319 |
| 13 | Putting one-to-one marketing to work: Personalization, customization, and choice | Marketing Letters | 2008 | 318 |
| 14 | The effects of relationship quality on customer retaliation | Marketing Letters | 2006 | 307 |
| 15 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries | Marketing Letters | 2005 | 297 |
| 16 | The Effect of National Culture on the Adoption of Innovations | Marketing Letters | 2003 | 293 |
| 17 | The two-dimensional impact of color on shopping | Marketing Letters | 1993 | 277 |
| 18 | Consumer Control and Empowerment: A Primer | Marketing Letters | 2002 | 262 |
| 19 | Getting too personal: Reactance to highly personalized email solicitations | Marketing Letters | 2008 | 256 |
| 20 | Defaults, Framing and Privacy: Why Opting In-Opting Out1 | Marketing Letters | 2002 | 253 |
| 21 | Customer satisfaction and price tolerance | Marketing Letters | 1996 | 248 |
| 22 | Experimental analysis of choice | Marketing Letters | 1994 | 247 |
| 23 | Product uniqueness as a driver of customer utility in mass customization | Marketing Letters | 2008 | 245 |
| 24 | Cross-category variation in customer satisfaction and retention | Marketing Letters | 1994 | 244 |
| 25 | The price-perceived quality relationship: A meta-analytic review and assessment of its determinants | Marketing Letters | 2007 | 237 |
| 26 | Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking | Marketing Letters | 2019 | 235 |
| 27 | How collinearity affects mixture regression results | Marketing Letters | 2015 | 233 |
| 28 | Market segmentation with choice-based conjoint analysis | Marketing Letters | 1995 | 225 |
| 29 | Meta-Analysis in Marketing when Studies Contain Multiple Measurements | Marketing Letters | 2001 | 224 |
| 30 | Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses | Marketing Letters | 2007 | 224 |
| 31 | Extended Framework for Modeling Choice Behavior | Marketing Letters | 1999 | 219 |
| 32 | Human versus spatial dimensions of crowding perceptions in retail environments: A note on their measurement and effect on shopper satisfaction | Marketing Letters | 1994 | 213 |
| 33 | Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying | Marketing Letters | 2009 | 212 |
| 34 | Exploring the relationship between corporate social responsibility and firm innovation | Marketing Letters | 2015 | 208 |
| 35 | Using stated response choice data to enrich revealed preference discrete choice models | Marketing Letters | 1993 | 207 |
| 36 | An empirical comparison of methods for measuring consumers’ willingness to pay | Marketing Letters | 2006 | 206 |
| 37 | On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths | Marketing Letters | 2001 | 201 |
| 38 | Measuring the hedonic and utilitarian dimensions of attitudes toward product categories | Marketing Letters | 1992 | 199 |
| 39 | Experts and Amateurs: The Role of Experience in Internet Auctions | Marketing Letters | 2000 | 194 |
| 40 | Modeling social interactions: Identification, empirical methods and policy implications | Marketing Letters | 2008 | 193 |
| 41 | Brand love: development and validation of a practical scale | Marketing Letters | 2017 | 193 |
| 42 | Combining revealed and stated preferences data | Marketing Letters | 1994 | 187 |
| 43 | The dimensions of commercial exchange | Marketing Letters | 1992 | 186 |
| 44 | The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones? | Marketing Letters | 2005 | 185 |
| 45 | Customization of online advertising: The role of intrusiveness | Marketing Letters | 2013 | 184 |
| 46 | Shopping trip behavior: An empirical investigation | Marketing Letters | 1989 | 177 |
| 47 | Non-Conscious Influences on Consumer Choice | Marketing Letters | 2002 | 173 |
| 48 | Appropriate use of single-item measures is here to stay | Marketing Letters | 2015 | 171 |
| 49 | The consumer as advocate: Self-relevance, culture, and word-of-mouth | Marketing Letters | 2006 | 170 |
| 50 | Consumer evaluation of multi-product bundles: An information integration analysis | Marketing Letters | 1991 | 165 |
