| # | Title | Journal | Year | Citations |
|---|
| 1 | An empirical comparison of the efficacy of covariance-based and variance-based SEM | International Journal of Research in Marketing | 2009 | 2,001 |
| 2 | The C-OAR-SE procedure for scale development in marketing | International Journal of Research in Marketing | 2002 | 1,801 |
| 3 | A social influence model of consumer participation in network- and small-group-based virtual communities | International Journal of Research in Marketing | 2004 | 1,668 |
| 4 | Applications of structural equation modeling in marketing and consumer research: A review | International Journal of Research in Marketing | 1996 | 1,644 |
| 5 | The use of lisrel in validating marketing constructs | International Journal of Research in Marketing | 1991 | 1,370 |
| 6 | Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality | International Journal of Research in Marketing | 1996 | 1,155 |
| 7 | Customer satisfaction and loyalty in online and offline environments | International Journal of Research in Marketing | 2003 | 1,118 |
| 8 | Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis | International Journal of Research in Marketing | 2004 | 1,081 |
| 9 | Reaping relational rewards from corporate social responsibility: The role of competitive positioning | International Journal of Research in Marketing | 2007 | 985 |
| 10 | Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions | International Journal of Research in Marketing | 1995 | 965 |
| 11 | Antecedents and purchase consequences of customer participation in small group brand communities | International Journal of Research in Marketing | 2006 | 956 |
| 12 | Developing a market orientation: An organizational strategy perspective | International Journal of Research in Marketing | 1992 | 914 |
| 13 | The effects of trust and interdependence on relationship commitment: A trans-Atlantic study | International Journal of Research in Marketing | 1996 | 908 |
| 14 | Service-dominant logic 2025 | International Journal of Research in Marketing | 2017 | 801 |
| 15 | Multichannel customer management: Understanding the research-shopper phenomenon | International Journal of Research in Marketing | 2007 | 752 |
| 16 | Innovation diffusion and new product growth models: A critical review and research directions | International Journal of Research in Marketing | 2010 | 708 |
| 17 | Digital marketing: A framework, review and research agenda | International Journal of Research in Marketing | 2017 | 706 |
| 18 | Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes | International Journal of Research in Marketing | 2000 | 697 |
| 19 | Marketing renaissance: How research in emerging markets advances marketing science and practice | International Journal of Research in Marketing | 2006 | 671 |
| 20 | Generalizations about trust in marketing channel relationships using meta-analysis | International Journal of Research in Marketing | 1998 | 665 |
| 21 | A multi-stage model of word-of-mouth influence through viral marketing | International Journal of Research in Marketing | 2008 | 654 |
| 22 | Retail relationships and store loyalty: A multi-level perspective | International Journal of Research in Marketing | 1997 | 577 |
| 23 | Loyalty programs and their impact on repeat-purchase loyalty patterns | International Journal of Research in Marketing | 1997 | 552 |
| 24 | Drivers of consumer–brand identification | International Journal of Research in Marketing | 2012 | 545 |
| 25 | A meta-analysis of the relationship between market orientation and business performance: evidence from five continents | International Journal of Research in Marketing | 2004 | 527 |
| 26 | The effect of rating scale format on response styles: The number of response categories and response category labels | International Journal of Research in Marketing | 2010 | 456 |
| 27 | Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships | International Journal of Research in Marketing | 1997 | 455 |
| 28 | Characteristics of memory associations: A consumer-based brand equity perspective | International Journal of Research in Marketing | 1996 | 453 |
| 29 | Exploratory consumer buying behavior: Conceptualization and measurement | International Journal of Research in Marketing | 1996 | 447 |
| 30 | Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems | International Journal of Research in Marketing | 1995 | 444 |
| 31 | A new measure of brand personality | International Journal of Research in Marketing | 2009 | 431 |
| 32 | Measuring brand value with scanner data | International Journal of Research in Marketing | 1993 | 429 |
| 33 | Measuring the impact of positive and negative word of mouth on brand purchase probability | International Journal of Research in Marketing | 2008 | 424 |
| 34 | The Internet-of-Things: Review and research directions | International Journal of Research in Marketing | 2017 | 423 |
| 35 | Visual attention during brand choice: The impact of time pressure and task motivation | International Journal of Research in Marketing | 1999 | 416 |
| 36 | Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey | International Journal of Research in Marketing | 2004 | 413 |
| 37 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior | International Journal of Research in Marketing | 2011 | 407 |
| 38 | Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments | International Journal of Research in Marketing | 2005 | 405 |
| 39 | A means-end chain approach to consumer goal structures | International Journal of Research in Marketing | 1995 | 403 |
| 40 | Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice | International Journal of Research in Marketing | 2006 | 397 |
| 41 | Identity-based consumer behavior | International Journal of Research in Marketing | 2012 | 396 |
| 42 | Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences | International Journal of Research in Marketing | 2006 | 392 |
| 43 | Agent-based modeling in marketing: Guidelines for rigor | International Journal of Research in Marketing | 2011 | 383 |
| 44 | The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors | International Journal of Research in Marketing | 2016 | 379 |
| 45 | The impact of brand credibility on consumer price sensitivity | International Journal of Research in Marketing | 2002 | 371 |
| 46 | Commercial use of conjoint analysis in Europe: Results and critical reflections | International Journal of Research in Marketing | 1994 | 342 |
| 47 | Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members | International Journal of Research in Marketing | 2007 | 337 |
| 48 | Replications and extensions in marketing: Rarely published but quite contrary | International Journal of Research in Marketing | 1994 | 325 |
| 49 | Brand value co-creation in a digitalized world: An integrative framework and research implications | International Journal of Research in Marketing | 2016 | 325 |
| 50 | On the use of structural equation models for marketing modeling | International Journal of Research in Marketing | 2000 | 323 |
