| # | Title | Journal | Year | Citations |
|---|
| 1 | Image Formation Process | Journal of Travel and Tourism Marketing | 1994 | 962 |
| 2 | Social Media in Tourism and Hospitality: A Literature Review | Journal of Travel and Tourism Marketing | 2013 | 936 |
| 3 | Hospitality and Tourism Online Reviews: Recent Trends and Future Directions | Journal of Travel and Tourism Marketing | 2015 | 430 |
| 4 | Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites? | Journal of Travel and Tourism Marketing | 2011 | 347 |
| 5 | Real-time co-creation and nowness service: lessons from tourism and hospitality | Journal of Travel and Tourism Marketing | 2019 | 344 |
| 6 | A Review of Data-Driven Market Segmentation in Tourism | Journal of Travel and Tourism Marketing | 2002 | 325 |
| 7 | The Relationships of Destination Image, Satisfaction, and Behavioral Intentions: An Integrated Model | Journal of Travel and Tourism Marketing | 2010 | 306 |
| 8 | Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism | Journal of Travel and Tourism Marketing | 2016 | 279 |
| 9 | The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing | Journal of Travel and Tourism Marketing | 2013 | 273 |
| 10 | Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity | Journal of Travel and Tourism Marketing | 2018 | 266 |
| 11 | Tourists' Images of a Destination-An Alternative Analysis | Journal of Travel and Tourism Marketing | 1996 | 265 |
| 12 | Cultural Differences in Travel Risk Perception | Journal of Travel and Tourism Marketing | 2006 | 255 |
| 13 | TOURISTS' EVALUATIONS OF DESTINATION IMAGE, SATISFACTION, AND FUTURE BEHAVIORAL INTENTIONS—THE CASE OF MAURITIUS | Journal of Travel and Tourism Marketing | 2009 | 252 |
| 14 | Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model | Journal of Travel and Tourism Marketing | 2019 | 249 |
| 15 | The Effect of Risk Perceptions on Intentions to Travel in the Aftermath of September 11, 2001 | Journal of Travel and Tourism Marketing | 2004 | 244 |
| 16 | A Path Analytic Model of Visitation Intention Involving Information Sources, Socio-Psychological Motivations, and Destination Image | Journal of Travel and Tourism Marketing | 2000 | 242 |
| 17 | Helpful Reviewers in TripAdvisor, an Online Travel Community | Journal of Travel and Tourism Marketing | 2011 | 238 |
| 18 | The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis | Journal of Travel and Tourism Marketing | 2013 | 237 |
| 19 | The Role of Local and Regional Food in Destination Marketing | Journal of Travel and Tourism Marketing | 2003 | 232 |
| 20 | INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 | Journal of Travel and Tourism Marketing | 2009 | 232 |
| 21 | Food Tourism as a Viable Market Segment: It's All How You Cook the Numbers! | Journal of Travel and Tourism Marketing | 2008 | 230 |
| 22 | Marketing robot services in hospitality and tourism: the role of anthropomorphism | Journal of Travel and Tourism Marketing | 2019 | 230 |
| 23 | Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences | Journal of Travel and Tourism Marketing | 2004 | 225 |
| 24 | Determinants of Sharing Travel Experiences in Social Media | Journal of Travel and Tourism Marketing | 2013 | 221 |
| 25 | Determining the Factors Affecting the Memorable Nature of Travel Experiences | Journal of Travel and Tourism Marketing | 2010 | 217 |
| 26 | A Conceptual Model of Medical Tourism: Implications for Future Research | Journal of Travel and Tourism Marketing | 2010 | 215 |
| 27 | The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty | Journal of Travel and Tourism Marketing | 2008 | 212 |
| 28 | Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research | Journal of Travel and Tourism Marketing | 2000 | 211 |
| 29 | Identifying salient attributes of peer-to-peer accommodation experience | Journal of Travel and Tourism Marketing | 2017 | 209 |
| 30 | Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings | Journal of Travel and Tourism Marketing | 2018 | 205 |
| 31 | Social Media in Destination Choice: Distinctive Electronic Word-of-Mouth Dimensions | Journal of Travel and Tourism Marketing | 2013 | 198 |
| 32 | A Missing Link in Understanding Revisit Intention—The Role of Motivation and Image | Journal of Travel and Tourism Marketing | 2010 | 197 |
| 33 | Travel Decision-Making: From the Vantage Point of Perceived Risk and Information Preferences | Journal of Travel and Tourism Marketing | 1998 | 192 |
| 34 | Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y | Journal of Travel and Tourism Marketing | 2018 | 191 |
| 35 | Visitors' Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida | Journal of Travel and Tourism Marketing | 2008 | 186 |
| 36 | Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality | Journal of Travel and Tourism Marketing | 2007 | 183 |
| 37 | How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam | Journal of Travel and Tourism Marketing | 2019 | 180 |
| 38 | Market Segmentation by Motivations to Travel | Journal of Travel and Tourism Marketing | 2005 | 175 |
| 39 | The Visitors Behavioral Consequences of Experiential Marketing | Journal of Travel and Tourism Marketing | 2007 | 167 |
| 40 | Tourists as Mobile Gamers: Gamification for Tourism Marketing | Journal of Travel and Tourism Marketing | 2016 | 165 |
| 41 | Service Quality, Satisfaction, and Behavioral Intention Among Forest Visitors | Journal of Travel and Tourism Marketing | 2004 | 163 |
| 42 | Crisis Management and Tourism | Journal of Travel and Tourism Marketing | 2004 | 162 |
| 43 | The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory | Journal of Travel and Tourism Marketing | 2015 | 160 |
| 44 | The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels | Journal of Travel and Tourism Marketing | 2013 | 158 |
| 45 | Customer experience and engagement in tourism destinations: the experiential marketing perspective | Journal of Travel and Tourism Marketing | 2020 | 158 |
| 46 | The Hierarchical Effects of Affective and Cognitive Components on Tourism Destination Image | Journal of Travel and Tourism Marketing | 2003 | 156 |
| 47 | Measuring Service Quality at Tourist Destinations: An Application of Importance-Performance Analysis to an Alpine Ski Resort | Journal of Travel and Tourism Marketing | 1998 | 155 |
| 48 | Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective | Journal of Travel and Tourism Marketing | 2012 | 153 |
| 49 | Projected and Perceived Image of Spain as a Tourist Destination for British Travellers | Journal of Travel and Tourism Marketing | 2000 | 150 |
| 50 | TOURISM AND HOTEL COMPETITIVENESS RESEARCH | Journal of Travel and Tourism Marketing | 2009 | 147 |
