| # | Title | Journal | Year | Citations |
|---|
| 1 | E-satisfaction and e-loyalty: A contingency framework | Psychology and Marketing | 2003 | 1,470 |
| 2 | Customer perceived value, satisfaction, and loyalty: The role of switching costs | Psychology and Marketing | 2004 | 1,332 |
| 3 | The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development | Psychology and Marketing | 1997 | 854 |
| 4 | Empirical testing of a model of online store atmospherics and shopper responses | Psychology and Marketing | 2003 | 847 |
| 5 | Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis | Psychology and Marketing | 2001 | 813 |
| 6 | Personal taste and family face: Luxury consumption in Confucian and western societies | Psychology and Marketing | 1998 | 785 |
| 7 | Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement | Psychology and Marketing | 2015 | 780 |
| 8 | Determinants of Chinese consumers' green purchase behavior | Psychology and Marketing | 2001 | 778 |
| 9 | Promoting sustainable consumption: Determinants of green purchases by Swiss consumers | Psychology and Marketing | 2003 | 755 |
| 10 | Value‐based segmentation of luxury consumption behavior | Psychology and Marketing | 2009 | 723 |
| 11 | A conceptual model of perceived customer value in e-commerce: A preliminary investigation | Psychology and Marketing | 2003 | 711 |
| 12 | Social desirability bias: A neglected aspect of validity testing | Psychology and Marketing | 2000 | 669 |
| 13 | Store environment and consumer purchase behavior: Mediating role of consumer emotions | Psychology and Marketing | 1997 | 597 |
| 14 | Environmental color, consumer feelings, and purchase likelihood | Psychology and Marketing | 1992 | 534 |
| 15 | Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust | Psychology and Marketing | 2015 | 527 |
| 16 | Integrating technology readiness into technology acceptance: The TRAM model | Psychology and Marketing | 2007 | 502 |
| 17 | Congruence between spokesperson and product type: A matchup hypothesis perspective | Psychology and Marketing | 1994 | 486 |
| 18 | Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory | Psychology and Marketing | 2000 | 478 |
| 19 | A comparative analysis of four scales of consumer involvement | Psychology and Marketing | 1995 | 465 |
| 20 | Scarcity effects on value: A quantitative review of the commodity theory literature | Psychology and Marketing | 1991 | 451 |
| 21 | What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty | Psychology and Marketing | 2004 | 441 |
| 22 | When consumers and brands talk: Storytelling theory and research in psychology and marketing | Psychology and Marketing | 2008 | 424 |
| 23 | Fear appeals in social marketing: Strategic and ethical reasons for concern | Psychology and Marketing | 2004 | 423 |
| 24 | Customer response to intangible and tangible service factors | Psychology and Marketing | 1999 | 408 |
| 25 | It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness | Psychology and Marketing | 2012 | 405 |
| 26 | Factors leading to group identification: A field study of winners and losers | Psychology and Marketing | 1998 | 385 |
| 27 | Understanding sponsorship effects | Psychology and Marketing | 2001 | 384 |
| 28 | Perceived risk: The concept and its measurement | Psychology and Marketing | 1986 | 370 |
| 29 | Buyer-Seller relationships: Similarity, relationship management, and quality | Psychology and Marketing | 1998 | 369 |
| 30 | Store Atmospherics: A Multisensory Perspective | Psychology and Marketing | 2014 | 363 |
| 31 | Voluntary simplicity and the ethics of consumption | Psychology and Marketing | 2002 | 361 |
| 32 | A hierarchical analysis of the green consciousness of the Egyptian consumer | Psychology and Marketing | 2007 | 361 |
| 33 | Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement | Psychology and Marketing | 2017 | 353 |
| 34 | Effects of brand personality on brand trust and brand affect | Psychology and Marketing | 2010 | 346 |
| 35 | For fun and profit: Hedonic value from image interactivity and responses toward an online store | Psychology and Marketing | 2005 | 345 |
| 36 | Social-desirability bias and the validity of self-reported values | Psychology and Marketing | 2000 | 336 |
| 37 | Measuring Purchase‐decision involvement | Psychology and Marketing | 1989 | 332 |
| 38 | Why people (don't) shop online: A lifestyle study of the internet consumer | Psychology and Marketing | 2003 | 329 |
| 39 | Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship | Psychology and Marketing | 2001 | 328 |
| 40 | The impact of the alliance on the partners: A look at cause-brand alliances | Psychology and Marketing | 2004 | 326 |
| 41 | Building consumer–brand relationship: A cross-cultural experiential view | Psychology and Marketing | 2006 | 323 |
| 42 | Consumer information search behavior and the internet | Psychology and Marketing | 2003 | 322 |
| 43 | Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs | Psychology and Marketing | 2014 | 322 |
| 44 | Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms | Psychology and Marketing | 2017 | 317 |
| 45 | Face consciousness and risk aversion: Do they affect consumer decision-making? | Psychology and Marketing | 2003 | 313 |
| 46 | On-line product presentation: Effects on mood, perceived risk, and purchase intention | Psychology and Marketing | 2005 | 310 |
| 47 | Materialism as an attempt to cope with uncertainty | Psychology and Marketing | 2002 | 309 |
| 48 | Toward a unified theory of consumer acceptance technology | Psychology and Marketing | 2007 | 307 |
| 49 | High-versus low-Context culture: A comparison of Chinese, Korean, and American cultures | Psychology and Marketing | 1998 | 299 |
| 50 | Herding in online product choice | Psychology and Marketing | 2006 | 298 |
