| # | Title | Journal | Year | Citations |
|---|
| 1 | Managing the co-creation of value | Journal of the Academy of Marketing Science | 2008 | 2,459 |
| 2 | Cannibals with forks: the triple bottom line of 21st century business | Choice Reviews | 1999 | 855 |
| 3 | Co-creating brands: Diagnosing and designing the relationship experience | Journal of Business Research | 2009 | 525 |
| 4 | The JASP guidelines for conducting and reporting a Bayesian analysis | Psychonomic Bulletin and Review | 2021 | 427 |
| 5 | Organizational knowledge creation theory: A first comprehensive test | International Business Review | 1994 | 360 |
| 6 | Women on boards and firm performance | Journal of Management and Governance | 2013 | 354 |
| 7 | Determinants of Control System Design in Divisionalized Firms | Accounting Review | 2004 | 257 |
| 8 | The use of performance measurement systems in the public sector: Effects on performance | Management Accounting Research | 2014 | 247 |
| 9 | The effect of new package design on product attention, categorization and evaluation | Journal of Economic Psychology | 1997 | 230 |
| 10 | An examination of service-related antecedents to retail store performance | Journal of Organizational Behavior | 1999 | 229 |
| 11 | Product personality and its influence on consumer preference | Journal of Consumer Marketing | 2005 | 227 |
| 12 | Completion of Chinese overseas acquisitions: Institutional perspectives and evidence | International Business Review | 2011 | 214 |
| 13 | Different or alike? | International Journal of Contemporary Hospitality Management | 2012 | 177 |
| 14 | Beyond Size: Predicting Engagement in Environmental Management Practices of Dutch SMEs | Journal of Business Ethics | 2012 | 174 |
| 15 | More choice is better: Effects of assortment size and composition on assortment evaluation | International Journal of Research in Marketing | 2005 | 143 |
| 16 | Management Control, Results-Oriented Culture and Public Sector Performance: Empirical Evidence on New Public Management | Organization Studies | 2015 | 134 |
| 17 | A complex adaptive perspective on learning within innovation projects | Learning Organization | 2003 | 130 |
| 18 | The Levers of Control Framework: An exploratory analysis of balance | Management Accounting Research | 2016 | 130 |
| 19 | A survey of the adoption and use of target costing in Dutch firms | International Journal of Production Economics | 2003 | 112 |
| 20 | Assessing the effects of assortment and ambience: a choice experimental approach | Journal of Retailing | 1999 | 105 |
| 21 | Challenging Issues in Survey Research: Discussion and Suggestions | Journal of Management Accounting Research | 2018 | 104 |
| 22 | An Analysis of Cross-Sectional Differences in Big and Non-Big Public Accounting Firms' Audit Programs | Auditing | 2006 | 102 |
| 23 | The role of predevelopment activities in the relationship between market orientation and performance | R and D Management | 2004 | 96 |
| 24 | One job, one deal…or not: do generations respond differently to psychological contract fulfillment? | International Journal of Human Resource Management | 2016 | 94 |
| 25 | The entrepreneuring family: a new paradigm for family business research | Small Business Economics | 2012 | 91 |
| 26 | Construct Validity in Survey-Based Management Accounting and Control Research | Journal of Management Accounting Research | 2018 | 88 |
| 27 | Crowdsourcing hypothesis tests: Making transparent how design choices shape research results. | Psychological Bulletin | 2020 | 87 |
| 28 | The impact of new product launch strategies on competitive reaction in industrial markets | Journal of Product Innovation Management | 2002 | 86 |
| 29 | Creativity and Control: A Paradox—Evidence from the Levers of Control Framework | Behavioral Research in Accounting | 2017 | 85 |
| 30 | Creating Corporate Advantage through Purchasing: Toward a Contingency Model | Journal of Supply Chain Management | 2003 | 84 |
| 31 | Owner Commitment and Relational Governance in the Privately-Held Firm: An Empirical Study | Small Business Economics | 2007 | 83 |
| 32 | Launch decisions and new product success: an empirical comparison of consumer and industrial products | Journal of Product Innovation Management | 2000 | 82 |
| 33 | Neural Networks and Statistical Techniques in Marketing Research | Marketing Intelligence and Planning | 1994 | 80 |
| 34 | Using revenue sharing to create win–win in the video rental supply chain | Journal of the Operational Research Society | 2005 | 80 |
| 35 | Strategic Direction through Purchasing Portfolio Management: A Case Study | Journal of Supply Chain Management | 2002 | 79 |
| 36 | Family governance practices and teambuilding: paradox of the enterprising family | Small Business Economics | 2012 | 79 |
| 37 | John Elkington, Cannibals With Forks: The Triple Bottom Line of 21st Century Business | Journal of Business Ethics | 2000 | 77 |
| 38 | In search of generic launch strategies for new products | International Journal of Research in Marketing | 1998 | 76 |
| 39 | Twenty Years of the Journal of Product Innovation Management: History, Participants, and Knowledge Stock and Flows | Journal of Product Innovation Management | 2007 | 75 |
| 40 | The Adoption and Design of Enterprise Risk Management Practices: An Empirical Study | European Accounting Review | 0 | 75 |
| 41 | The glass ceiling of corporate social responsibility | International Journal of Sociology and Social Policy | 2010 | 71 |
| 42 | Economic nationalism and foreign acquisition completion: The case of China | International Business Review | 2014 | 71 |
| 43 | Investors in Need of Social, Ethical, and Environmental Information | Journal of Business Ethics | 2004 | 69 |
| 44 | Managing consumers’ product evaluations through direct product experience | Journal of Product and Brand Management | 2002 | 66 |
| 45 | Financial stress spillovers in advanced economies | Journal of International Financial Markets, Institutions and Money | 2014 | 65 |
| 46 | Workarounds Emerging From Electronic Health Record System Usage: Consequences for Patient Safety, Effectiveness of Care, and Efficiency of Care | JMIR Human Factors | 2017 | 64 |
| 47 | Weightless wealth: four modifications to standard IC theory | Journal of Intellectual Capital | 2001 | 62 |
| 48 | The determinants of foreign direct investment in the Middle East North Africa region | International Journal of Emerging Markets | 2013 | 62 |
| 49 | Positive and Negative Spillover from Work to Home: The Role of Organizational Culture and Supportive Arrangements | British Journal of Management | 2014 | 60 |
| 50 | Financial stress spillovers across the banking, securities and foreign exchange markets | Journal of Financial Stability | 2015 | 60 |
