| How to make a decision: The analytic hierarchy process | European Journal of Operational Research | 1990 | 4.6K |
| New Product Diffusion Models in Marketing: A Review and Directions for Research | Journal of Marketing | 1990 | 4.6K |
| The Effect of a Market Orientation on Business Profitability | Journal of Marketing | 1990 | 4.3K |
| A Model of Distributor Firm and Manufacturer Firm Working Partnerships | Journal of Marketing | 1990 | 3.4K |
| The Effect of a Market Orientation on Business Profitability | Journal of Marketing | 1990 | 3.1K |
| Market Orientation: The Construct, Research Propositions, and Managerial Implications | Journal of Marketing | 1990 | 3.1K |
| PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. | Academy of Management Journal | 1990 | 2.9K |
| The Service Encounter: Diagnosing Favorable and Unfavorable Incidents | Journal of Marketing | 1990 | 2.4K |
| Relationship Quality in Services Selling: An Interpersonal Influence Perspective | Journal of Marketing | 1990 | 2.3K |
| WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. | Academy of Management Journal | 1990 | 2.3K |
| A Model of Distributor Firm and Manufacturer Firm Working Partnerships | Journal of Marketing | 1990 | 2.3K |
| Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses | Journal of Marketing | 1990 | 2.3K |
| Market Orientation: The Construct, Research Propositions, and Managerial Implications | Journal of Marketing | 1990 | 2.1K |
| The Service Encounter: Diagnosing Favorable and Unfavorable Incidents | Journal of Marketing | 1990 | 2K |
| Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses | Journal of Marketing | 1990 | 1.9K |
| Relationship Quality in Services Selling: An Interpersonal Influence Perspective | Journal of Marketing | 1990 | 1.8K |
| The Mechanism of Internationalisation | International Marketing Review | 1990 | 1.6K |
| Consumer Evaluations of Brand Extensions | Journal of Marketing | 1990 | 1.5K |
| Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness | Journal of Advertising | 1990 | 1.4K |
| The market research encyclopedia | Harvard Business Review | 1990 | 1.4K |
| Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage | Academy of Management Review | 1990 | 1.4K |
| Determinants of Interorganizational Relationships: Integration and Future Directions | Academy of Management Review | 1990 | 1.3K |
| Loosely Coupled Systems: A Reconceptualization | Academy of Management Review | 1990 | 1.2K |
| OR-Library: Distributing Test Problems by Electronic Mail | Journal of the Operational Research Society | 1990 | 1.2K |
| EFFECTS OF RACE ON ORGANIZATIONAL EXPERIENCE, JOB PERFORMANCE EVALUATIONS, AND CAREER OUTCOMES. | Academy of Management Journal | 1990 | 1.2K |
