Citation of paper, The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity

Authors Citing This Paper

AuthorCiting PapersAuthor's PapersAuthor's CitationsAuthor's IF
Shalom Levy2294693.9
Jan-Michael Becker1161,89521.8
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Atsuho Nakayama1200
Rita Coelho do Vale192122.3
Christian M Ringle112138,99049.3
Svenja Damberg17365.1
Arnold Japutra1558965.8
Jun-Hwa Cheah1561,95312.9
Carolina Castaldi1399593.3