Abstract
Company management is driven by internal communication. The maturity level of the internal communication is a contributing factor for business success. Internal communication is achieved by direct personal addressing or indirect addressing using corporate media such as print magazines. The development of information and communication technology (ICT) has changed business and media within the last three decades. Its impact is not limited to the way business is conducted. It has been an enabler for completely new business models and sectors. ICT simplified the facilitation of new business models, created new means of disruption in various sectors and led to a Digital Transformation. Digital Transformation is triggered by four main factors. These factors include the technological but also political, social and economic changes (Fig. 36.1) and have a deep impact on how is communicated and collaborated in companies.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Berners-Lee, T. (1991). WorldWideWeb—Executive summary. Retrieved October 7, 2015, from Google Groups https://groups.google.com/forum/#!msg/alt.hypertext/eCTkkOoWTAY/bJGhZyooXzkJ
Downes, L., & Nunes, P. (2014). Big bang disruption—Strategy in the age of devastating innovation. London: Penguin.
Eisenkrein, J. (2013). Strategisches Storytelling in der Internen Kommunikation 2.0. In L. Dörfel (Ed.), Instrumente und Techniken der Internen Kommunikation Band 2. Berlin: scm c/o prismus communications.
eMarketer. (2014). 2 billion consumers worldwide to get smart(phones) by 2016. Retrieved November 5, 2015, from eMarketer http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694
PewResearchCenter. (2015). Retrieved October 25, 2015, from http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Riemke-Gurzki. (2015). Intranet Themen und trends 2015. Norderstedt: BoD.
The Radicati Group. (2015). Email statistics report, 2015–2019. In T. R. Group (Hrsg.). Retrieved November 5, 2015, from The Radicati Group http://www.radicati.com/wp/wp-content/uploads/2015/02/Email-Statistics-Report-2015-2019-Executive-Summary.pdf
WebRTC.org. (2014). WebRTC architecture. Retrieved October 5, 2015, from WebRTC http://www.webrtc.org/architecture
Witworth, B. (2011). Internal communication. In T. L. Gillis (Ed.), The IABC handbook of organizational communication (pp. 195–206). San Francisco, CA: Jossey-Bass.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Copyright information
© 2017 Springer International Publishing AG
About this chapter
Cite this chapter
Riemke-Gurzki, T. (2017). The Digital Transformation in Internal Corporate Communication, Collaboration and Media. In: Friedrichsen, M., Kamalipour, Y. (eds) Digital Transformation in Journalism and News Media. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-27786-8_36
Download citation
DOI: https://doi.org/10.1007/978-3-319-27786-8_36
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-27785-1
Online ISBN: 978-3-319-27786-8
eBook Packages: Business and ManagementBusiness and Management (R0)