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| 2 | Understanding public support for stem cell research: media communication, interpersonal communication and trust in key actors | Public Understanding of Science | 2009 | 84 |
| 3 | From Luxury to Utility: A Longitudinal Analysis of Cell Phone Laggards | Journalism and Mass Communication Quarterly | 2001 | 72 |
| 4 | What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge | International Journal of Nonprofit and Voluntary Sector Marketing | 2018 | 68 |
| 5 | Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots | Computers in Human Behavior | 2023 | 61 |
| 6 | Influences on the Construction of Health News: The Reporting Practices of Local Television News Health Journalists | Journal of Broadcasting and Electronic Media | 2015 | 49 |
| 7 | Clarifying ethics terms in public relations from A to V, authenticity to virtue | Public Relations Review | 2016 | 45 |
| 8 | Perceptions of public relations education | Public Relations Review | 1999 | 40 |
| 9 | Do state regulations on e-cigarettes have impacts on the e-cigarette prevalence? | Tobacco Control | 2021 | 36 |
| 10 | The Impact of Accident Attention, Ideology, and Environmentalism on American Attitudes Toward Nuclear Energy | Risk Analysis | 2014 | 27 |
| 11 | Media Use and Human Values | Journalism and Mass Communication Quarterly | 2008 | 25 |
| 12 | Health nonprofits online: the use of frames and stewardship strategies to increase stakeholder involvement | International Journal of Nonprofit and Voluntary Sector Marketing | 2014 | 24 |
| 13 | If Everyone with a Camera Can Do This, Then What? Professional Photojournalists' Sense of Professional Threat in the Face of Citizen Photojournalism | Visual Communication Quarterly | 2013 | 23 |
| 14 | A TV in the Bedroom: Implications for Viewing Habits and Risk Behaviors During Early Adolescence | Journal of Broadcasting and Electronic Media | 2008 | 21 |
| 15 | Wi-Fi Powered WLAN: When Built, Who Will Use It? Exploring Predictors of Wireless Internet Adoption in the Workplace | Journal of Computer-Mediated Communication | 2006 | 20 |
| 16 | Form or Function? An Examination of ESPN Magazine's “Body Issue” | Visual Communication Quarterly | 2015 | 16 |
| 17 | One schema to rule them all: How Schema.org models the world of search | Journal of the Association for Information Science and Technology | 2025 | 16 |
| 18 | Building more resilient communities with a wildfire preparedness drill in the U.S.: Individual and community influences and communication practices | Journal of Contingencies and Crisis Management | 2023 | 15 |
| 19 | Mythe & Presidential Campaign Photographs | Visual Communication Quarterly | 1994 | 14 |
| 20 | Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge | Journal of Consumer Behaviour | 2021 | 13 |
| 21 | The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising | Journal of Consumer Behaviour | 2023 | 10 |
| 22 | Role of Haitian Newspapers in the United States | The Journalism Quarterly | 1993 | 5 |
| 23 | Campus Press Performance in Coverage of Disorders | The Journalism Quarterly | 1971 | 4 |
| 24 | Public Meetings in Entertainment Television Programming: Using Procedural Justice to Analyze Fictional Civic Participation | Journal of Broadcasting and Electronic Media | 2009 | 4 |
| 25 | On safe and usable chatbots for promoting voter participation | AI Magazine | 2023 | 4 |
| 26 | The Dixiecrat Summer of 1948: Two South Carolina Editors—a Liberal and a Conservative—Foreshadow Modern Political Debate in the South | American Journalism | 2010 | 3 |
| 27 | The Andrea Yates Effect: Priming Mental Illness Stereotypes Through Exemplification of Postpartum Disorders | Health Communication | 2017 | 3 |
| 28 | Video Policy in Guyana | The Journalism Quarterly | 1990 | 2 |
| 29 | Extremist organizations and online platforms: a systematic literature review | Qualitative Research Reports in Communication | 2024 | 2 |
| 30 | Salaries 18% below Average; Females Earn Less than Males | The Journalism Quarterly | 1986 | 1 |
| 31 | Contract Learning | The Journalism Quarterly | 1980 | 0 |
| 32 | South Carolina's Co-Op Plan Combines Work with School | The Journalism Quarterly | 1985 | 0 |
| 33 | Risk Propensity in Journalists | Electronic News | 2025 | 0 |
