2(top 50%)
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64(top 50%)
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3
all documents
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citing journals

Top Articles

#TitleJournalYearCitations
1Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and loveJournal of Consumer Behaviour202179
2Does character's gender matter in inspirational brand story? Exploring the moderating effect of gender role conformityInternational Journal of Consumer Studies20237