Cialis
Publication date: 20 January 2017
Abstract
Lilly ICOS is preparing to launch Cialis, a prescription drug that treats erectile dysfunction, and executives must decide how to position Cialis against market leader Viagra and recent entrant Levitra.
Keywords
Citation
Parry, M.E. (2017), "Cialis", . https://doi.org/10.1108/case.darden.2016.000071
Publisher
:University of Virginia Darden School Foundation
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