Welcome to the InfoSci Platform
Reference Hub1
Older Adults as New Learners: A Framework for Marketing Online Education to the Other Adult Learner

Older Adults as New Learners: A Framework for Marketing Online Education to the Other Adult Learner

David S. Stein, Constance E. Wanstreet, Michelle L. Lutz, Tiffany Dixon
Copyright: © 2011 |Pages: 15
ISBN13: 9781609600747|ISBN10: 1609600746|EISBN13: 9781609600761
DOI: 10.4018/978-1-60960-074-7.ch020
Cite Chapter Cite Chapter

MLA

Stein, David S., et al. "Older Adults as New Learners: A Framework for Marketing Online Education to the Other Adult Learner." Marketing Online Education Programs: Frameworks for Promotion and Communication, edited by Ugur Demiray and Serdar Sever, IGI Global, 2011, pp. 300-314. https://doi.org/10.4018/978-1-60960-074-7.ch020

APA

Stein, D. S., Wanstreet, C. E., Lutz, M. L., & Dixon, T. (2011). Older Adults as New Learners: A Framework for Marketing Online Education to the Other Adult Learner. In U. Demiray & S. Sever (Eds.), Marketing Online Education Programs: Frameworks for Promotion and Communication (pp. 300-314). IGI Global. https://doi.org/10.4018/978-1-60960-074-7.ch020

Chicago

Stein, David S., et al. "Older Adults as New Learners: A Framework for Marketing Online Education to the Other Adult Learner." In Marketing Online Education Programs: Frameworks for Promotion and Communication, edited by Ugur Demiray and Serdar Sever, 300-314. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-074-7.ch020

Export Reference

Mendeley
Favorite

Abstract

This chapter presents a marketing model for four-year higher education institutions that may be appropriate for engaging aging Baby Boomers in lifelong learning. Baby Boomers will challenge higher education institutions to rethink their customer base and respond to a different set of needs from that exhibited by traditional students and by adult learners who are currently 65 or older. Higher education institutions have not prepared for the demands that aging Baby Boomers may place on providers of learning. The PRI2SM model suggests ways to recruit nontraditional students to traditional providers of higher education.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.