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A New Approach

A New Approach

Copyright: © 2014 |Pages: 29
ISBN13: 9781466658608|ISBN10: 1466658606|EISBN13: 9781466658615
DOI: 10.4018/978-1-4666-5860-8.ch002
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MLA

Sonja Bernhardt. "A New Approach." Women in IT in the New Social Era: A Critical Evidence-Based Review of Gender Inequality and the Potential for Change, IGI Global, 2014, pp.13-41. https://doi.org/10.4018/978-1-4666-5860-8.ch002

APA

S. Bernhardt (2014). A New Approach. IGI Global. https://doi.org/10.4018/978-1-4666-5860-8.ch002

Chicago

Sonja Bernhardt. "A New Approach." In Women in IT in the New Social Era: A Critical Evidence-Based Review of Gender Inequality and the Potential for Change. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5860-8.ch002

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Abstract

We are in new times that call for new ways of thinking. Digital disruption is almost the norm, and the power of social media has shaken governments. The emergence of this new disruptive Social Era demands a new model for framing the cultural, social and structural contexts, and influences on women in IT. Such a model is presented in the “STEMcell” Model, a unique 3D Earth-style visualisation that incorporates the influence of social media in its #SocialIT layer and brings new recognition to the central role of the individual at and as its core. The rules have changed, so when viewing women in technology, it is time to adapt and adopt the new model. It is time to consider the core significance of the individual and the seismic digital disruptions and tectonic technological changes we are experiencing and move towards a new approach. The rules of the new social era are translated into new rules of encouraging women in IT in this chapter. The key is that small, fast, fluid, and distributed will prevail over large, stable, and centralised.

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