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Engaging Millennial Students Through Social Media Usage and Its Impact on HBCU Persistence

Engaging Millennial Students Through Social Media Usage and Its Impact on HBCU Persistence

Antwon D. Woods, Kenisha Shelton
Copyright: © 2019 |Pages: 15
ISBN13: 9781522570219|ISBN10: 1522570217|ISBN13 Softcover: 9781522586852|EISBN13: 9781522570226
DOI: 10.4018/978-1-5225-7021-9.ch005
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MLA

Woods, Antwon D., and Kenisha Shelton. "Engaging Millennial Students Through Social Media Usage and Its Impact on HBCU Persistence." Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities, edited by Samuel L. Hinton and Antwon D. Woods, IGI Global, 2019, pp. 83-97. https://doi.org/10.4018/978-1-5225-7021-9.ch005

APA

Woods, A. D. & Shelton, K. (2019). Engaging Millennial Students Through Social Media Usage and Its Impact on HBCU Persistence. In S. Hinton & A. Woods (Eds.), Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities (pp. 83-97). IGI Global. https://doi.org/10.4018/978-1-5225-7021-9.ch005

Chicago

Woods, Antwon D., and Kenisha Shelton. "Engaging Millennial Students Through Social Media Usage and Its Impact on HBCU Persistence." In Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities, edited by Samuel L. Hinton and Antwon D. Woods, 83-97. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7021-9.ch005

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Abstract

This chapter will explore the perception millennial college students hold regarding the engagement of social media use and its impact on their college persistence at Historically Black Colleges and Universities (HBCUs). The topic of student persistence in postsecondary education continues to be a matter of significant importance. A third or more students leave four-year public colleges and universities at the end of their first year, and about 40% of students who begin college will never earn a degree. Despite all the attention to improving student retention, most institutional persistence rates have remained stagnant.

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