| 1 | Adoption of Internet banking by Australian consumers: an empirical investigation | International Journal of Bank Marketing | 1999 | 696 |
| 2 | Consumers’ attitudes towards online and mobile banking in China | International Journal of Bank Marketing | 2005 | 523 |
| 3 | The moderating effect of gender in the adoption of mobile banking | International Journal of Bank Marketing | 2010 | 509 |
| 4 | Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction | International Journal of Bank Marketing | 1998 | 501 |
| 5 | Determinants of customer satisfaction in retail banking | International Journal of Bank Marketing | 1996 | 496 |
| 6 | Predicting young consumers' take up of mobile banking services | International Journal of Bank Marketing | 2010 | 471 |
| 7 | The diffusion of Internet banking among Singapore consumers | International Journal of Bank Marketing | 2003 | 456 |
| 8 | A model of trust in online relationship banking | International Journal of Bank Marketing | 2003 | 444 |
| 9 | Bank strategic positioning and some determinants of bank selection | International Journal of Bank Marketing | 1996 | 437 |
| 10 | An empirical investigation of the Turkish consumers’ acceptance of Internet banking services | International Journal of Bank Marketing | 2001 | 424 |
| 11 | The key determinants of Internet banking service quality: a content analysis | International Journal of Bank Marketing | 2001 | 417 |
| 12 | The impact of trust and perceived risk on internet banking adoption in India | International Journal of Bank Marketing | 2012 | 411 |
| 13 | Factors underlying attitude formation towards online banking in Finland | International Journal of Bank Marketing | 2002 | 388 |
| 14 | Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking | International Journal of Bank Marketing | 2002 | 386 |
| 15 | Why do Malaysian customers patronise Islamic banks? | International Journal of Bank Marketing | 2007 | 374 |
| 16 | The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services | International Journal of Bank Marketing | 2008 | 351 |
| 17 | The relationship between consumer innovativeness, personal characteristics, and online banking adoption | International Journal of Bank Marketing | 2005 | 349 |
| 18 | Consumer attitude and the usage and adoption of home‐based banking in the United Kingdom | International Journal of Bank Marketing | 2002 | 347 |
| 19 | The adoption of electronic banking technologies by US consumers | International Journal of Bank Marketing | 2004 | 337 |
| 20 | Banking behavior of Islamic bank customers: perspectives and implications | International Journal of Bank Marketing | 1998 | 330 |
| 21 | Provision of electronic banking in the UK and the Republic of Ireland | International Journal of Bank Marketing | 1999 | 329 |
| 22 | Consumer attitude and intention to adopt mobile wallet in India – An empirical study | International Journal of Bank Marketing | 2019 | 321 |
| 23 | Islamic banking: a study of customer satisfaction and preferences in Jordan | International Journal of Bank Marketing | 1999 | 314 |
| 24 | Bank Patronage Factors of Muslim and Non‐Muslim Customers | International Journal of Bank Marketing | 1994 | 307 |
| 25 | A reliable and valid measurement scale for the perceived service quality of banks | International Journal of Bank Marketing | 2000 | 306 |
| 26 | Mobile banking: proposition of an integrated adoption intention framework | International Journal of Bank Marketing | 2010 | 301 |
| 27 | Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction | International Journal of Bank Marketing | 2015 | 283 |
| 28 | Internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty | International Journal of Bank Marketing | 2016 | 278 |
| 29 | The role of consumer innovativeness and perceived risk in online banking usage | International Journal of Bank Marketing | 2009 | 272 |
| 30 | The mediating role of corporate image on customers’ retention decisions: an investigation in financial services | International Journal of Bank Marketing | 1998 | 270 |
| 31 | Financial education and financial satisfaction | International Journal of Bank Marketing | 2017 | 270 |
| 32 | Customer acceptance of internet banking in Estonia | International Journal of Bank Marketing | 2005 | 264 |
| 33 | Adoption of internet banking: proposition and implementation of an integrated methodology approach | International Journal of Bank Marketing | 2007 | 263 |
| 34 | Mobile banking rollout in emerging markets: evidence from Brazil | International Journal of Bank Marketing | 2010 | 255 |
| 35 | Attitudes, Behaviour, and Patronage Factors of Bank Customers towards Islamic Banks | International Journal of Bank Marketing | 1989 | 254 |
| 36 | Modelling consumer choice of distribution channels: an illustration from financial services | International Journal of Bank Marketing | 2002 | 252 |
| 37 | Generic technology‐based service quality dimensions in banking | International Journal of Bank Marketing | 2011 | 252 |
| 38 | Online banking adoption: an empirical analysis | International Journal of Bank Marketing | 2010 | 243 |
| 39 | Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank | International Journal of Bank Marketing | 2001 | 239 |
| 40 | Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand | International Journal of Bank Marketing | 2003 | 238 |
| 41 | An investigation of consumer acceptance of M‐banking | International Journal of Bank Marketing | 2010 | 236 |
| 42 | The influence of e-banking service quality on customer loyalty | International Journal of Bank Marketing | 2019 | 235 |
| 43 | Mobile-banking adoption: empirical evidence from the banking sector in Pakistan | International Journal of Bank Marketing | 2018 | 233 |
| 44 | Adoption of Internet banking among sophisticated consumer segments in an advanced developing country | International Journal of Bank Marketing | 2004 | 231 |
| 45 | The role of information in mobile banking resistance | International Journal of Bank Marketing | 2010 | 231 |
| 46 | Consumer acceptance of internet banking: the influence of internet trust | International Journal of Bank Marketing | 2008 | 229 |
| 47 | Islamic banking: a study in Singapore | International Journal of Bank Marketing | 1997 | 228 |
| 48 | Developing an Instrument to Measure Customer Service Quality in Branch Banking | International Journal of Bank Marketing | 1994 | 221 |
| 49 | Corporate social responsibility and bank customer satisfaction | International Journal of Bank Marketing | 2008 | 220 |
| 50 | An integrated framework for the adoption and continuance intention to use mobile payment apps | International Journal of Bank Marketing | 2019 | 219 |
